...families and the society in that part of the state. Infant Jesus Academy School will be a top-notch and English-medium higher secondary school imparting quality education to children in the city of Asaba Delta State, Nigeria. The purpose of this business plan is to raise $100,000 for the development of Infant Jesus Academy School while showcasing the expected financials and operations over the next three years. Infant Jesus Academy School. (“the Company”) is a Nigerian based partnership that will provide Secondary education to customers in its targeted market using the Infant Jesus Academy School system. The Company is founded by the six (6) partners namely: 1. Okocha Daniel 2. Kekeh Peter 3. Erhiaganoma Orhien 4. Oweifie Onyinkuro 5. Jude Ekezue 6. Anwasia Anthonia The school will be managed by Dr. Okocha Daniel who is the General partner while the other five will be limited partners. 1.1 Vision Statement We at The Infant Jesus Academy School seek to cultivate a happy and caring community that fosters a culture of learning where success is celebrated. Aims * To create in our school a climate where everyone is recognised and respected. * To encourage everyone to achieve their goals and dreams. * To promote a healthy lifestyle which embraces physical, mental and emotional wellbeing amongst all. * To promote active partnerships with students, parents, staff and the wider community. * To provide a challenging curriculum for all students at all stages...
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...Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone...
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...compounding this with external factors they can’t control, you get a very toxic cocktail. CTL is currently going through a very big turmoil and if nothing is done within the next few months, this company is going out of business. There are three main contention points in the company: Financials: * Low margins * Selling and Administrative expenses out of control * Lack of profitability data * Doubtful Accounts receivable, Inventory increasing HR: * Company’s structure – Employees VS Family * Lack of training, no staff meetings * Unskilled labor – Peter’s principle * Difficulty to delegate Strategy: * Long term vision * Strategic repositioning with new technologies and consulting services Analysis Financials: By looking at the financials, one thing we quickly realize is that the company runs on very thin margins. In that sense, a year before things started to really turn sour for the company(1993), they were running at a slim 20.09% gross margin and only 1.53% in net margins. Even if the industry capital intensive, it is not healthy for such a company to run on those kinds of margins since it does not generate enough free cash flow to reinvest properly in the business. Considering that CTL is currently a leader in terms of technologies, they need to keep on investing in R&D in order to stay competitive. When things started to turn for the worse in the company, they experienced a net loss of 34.19% in...
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...International Trade & Academic Research Conference (ITARC ), 7 – 8th November, 2012, London.UK. COCA-COLA: International Business Strategy for Globalization Michael Ba Banutu-Gomez William G. Rohrer College of Business, Rowan University, USA Key Words International Differentiation Strategy, Global Strategy, International Marketing Strategy, Culture in International Marketing Strategy, Coca-Cola Strategy, International Distribution Strategy, Choosing Distributors and Channels, The Challenge of Distribution, Hidden Costs And Gains In Distribution, International Collaborative Strategy, International Labor Relations and Management Strategy, and International Diversification Strategy. Abstract The purpose of this research was to analysis the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from...
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...Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that CocaCola did not effectively utilize all of the strategies in each country. Key Words: Coca-Cola, International Business, Strategy, Globalization, International Marketing, Labor Relations, Distribution, Diversification, Management, Channels, Costs, Gains and Collaboration. INTRODUCTION CEOs and top management teams of large corporations, particularly in North America, Europe, and Japan, acknowledge that...
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...Kofi Koduah, UMUC AMBA 660, May 2013 The Hong Kong Disneyland case study is an example of the global necessity for profitability and brand recognition across international boundaries. The case sheds light on the important roles of culture, legal, economic and practical management strategic decision-making in the success of Multi National Companies. Disney’s strategic mode of entry into the Hong Kong market and the marketing mix and strategies employed for operations are analyzed against the cultural, economic and competitive conditions prevailing on the Hong Kong leisure landscape. Alternative strategies have been suggested taking into consideration the nature of the brand, competition and the society in which it has to operating. Analysis The two major issues and management problems Strategy/mode of entry: Disney’s major challenges for entering the Hong Kong market centers on its strategic mode of entry into the Hong Kong leisure market and failure to device appropriate marketing systems that will make it acceptable and profitable. According to Daniels, Radebaugh, & Sullivan (2013) strategy is “management’s idea on how to best attract customers, operate efficiently, compete effectively, and create value that builds and sustains a company’s position within its industry (p. 809). Globalization and the need to broaden product and market coverage for increased profit and brand recognition are some of the reasons why companies expand overseas. However, the mode of entering...
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...Mystic Monk Coffee is a business that was started by a group of 13 monks led by Father Daniel Mary recognized as the Carmelite Order of monks in Clark, Wyoming. Mystic Monk Coffee averages about $56,000 per month in revenues for the sale off spiritual specialized coffee. The portion of 56,000 is not just revenues but also some overhead about 30 percent is revenues, shipping costs account for 19 percent of revenues, and broker fees were three percent of revenues for a total cost of goods sold of 52 percent. Operating expenses such as utilities, supplies, telephone, and website maintenance averaged 37 percent of revenues. Thus, Mystic Monk Coffee’s net profit margin averaged 11 percent of revenues. Father Daniel Mary had formed a vision of acquiring some land in a 500 acre ranch for $8.9 million and building a monastery with accommodations for thirty monks, a retreat center for visitors, a Gothic church, a convent for Carmelite nuns. Mystic Monk Coffee also known as MMC has the present situation that it wants to acquire a new set of land but there are some obstacles preventing it from doing so. First obstacles are that the method in which you use to create revenues is limited because of the supply that it produces. Their roaster is small and is only able to produce a limited capacity. Production is not just limited because of the size of their roaster but because of the time that they had to devote to prayer. They have minimal knowledge of the Internet business and their ads...
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...About strategy+business strategy+business (s+b) is an award-winning management magazine, published in print and on the Web for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face — in strategy, marketing, operations, human capital, public presence, governance, and other domains — and the impact of their decisions. As of 2010, we are one of the few business magazines with an expanding circulation, and we think one reason is our pragmatic but far-ranging focus, helping companies navigate the transition into the emerging global economy. strategy+business is published by the international management consulting firm Booz & Company. The articles we publish are characterized by: Distinguished contributors. We feature writing by chief executives and other well-known corporate leaders, best-selling business thinkers and philosophers, prominent academics and researchers, seasoned practitioners from Booz & Company, and journalists with a track record in revealing the patterns below the surface. Distinctive content. Our purpose is to find and share the ideas and stories that raise the game for management, written and expounded clearly enough to provide the basis for thoughtful action. Through in-depth feature stories, thought leader interviews, and strategic commentaries, each issue of strategy+business provides an informed, global perspective on ideas and practices relevant to large-scale corporations...
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...02th June 2013 (Task 2) | Internally Verified by: | Date Actually Submitted: | Learning Outcomes | 1 Understand the role of human resource management in supporting business strategy2 Know how to develop human resources in organisations3 Understand the role of marketing in supporting business strategy4 Understand the role of information systems management in supporting business strategy | Organisational Resource Management Case study Finding People Who Are Passionate About What They Do Trilogy Enterprises Inc., of Austin, Texas, is a fast-growing software company, and provides software solutions to giant global firms for improving sales and performance. It prides itself on its unique and unorthodox culture. Many of its approaches to business practice are unusual, but in Trilogy's fast-changing and highly competitive environment they seem to work. There is no dress code and employees make their own hours, often very long. They tend to socialize together (the average age is 26), both in the office's well-stocked kitchen and on company-sponsored events and trips to places like local dance clubs and retreats in Las Vegas and Hawaii. An in-house jargon has developed, and the shared history of the eight-year-old firm has taken on the status of legend. Responsibility is heavy and comes early, with a "just do it now" attitude that dispenses with long apprenticeships. New...
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...AFRICA NAZARENE UNIVERSITY NAME: IAN GATHAIYA MUHORO ID NO: 08JBT021 UNIT: MICROECONOMICS UNIT CODE: BCM 104 LECTURER: PETER MUHIA TOPIC: ANALYSIS OF THE FACTORS OF PRODUCTION DUE DATE: 14TH JUNE 2012 PRODUCTION INTRODUCTION According to David N Hyman, (1989), production is the process of using economic resources or inputs in order to produce output. The transformation of raw materials into finished goods or services has been a major factor in any economy as this is the major attributes that has help build today’s economy since the beginning of most economies worldwide. Production on its own is insignificant as there are several factors to consider when producing the end product. This is what is known as the factors of production. FACTORS OF PRODUCTION There are several factors of production to consider. They are; a) Capital b) Scarcity c) Technology d) Cost of production e) Opportunity cost f) Fixed cost and variable costs g) Production possibilities h) Resources i) Price The above factors each affect production in their own way. A deeper look into them will reveal each of these factors’ contribution to the production process. A. Capital Capital, according to Ronald M and Robert A, (2003), this is anything that is produced in order to increase productivity in the future. Along with human capital, there is physical capital, which includes buildings, machinery and other equipment. Capital can also be monetary which is required to boost production...
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...PebbleBee 2015 Marketing Plan Anthony R Blanks Jr. Ashford BUS 620 (NAC1432A) Adebowale Onatolu 09/15 /2014 PebbleBee 2015 Marketing Plan The marketing plan is a tool that is used to create a detailed assessment of a company’s successful development of their product that they want to bring to market. It will demonstrate a company’s strategic plans and how they tend to implement them so that their goals for achieving funding as well as identifying what activities are need to carry out the plan (Finch, 2012, para. 1). Specific research analysis such as the SWOT will determine strength and weakness of the product in comparison to its competition. The research will look into how to determine the company’s target market by pointing out the demographic shifts, legal/political factors, changing lifestyles, social changes, economic trends, technological changes, or shifts in cultural/religious values (Finch, 2012, para. 7). Executive Summary The market plan stated below will present Pebble Bee’s first Bluetooth tag tracking device. The goal of this evaluation is to demonstrate the marketing strategies needed in order to accomplish Pebble Bee’s strategic plans to mass market their tracking devices to customers worldwide. The strategic marketing focuses will be on the promotion of the Pebble Bee’s first tag tracker device named the Honey. Pebble Bee is an innovative startup company which has produced a tracking device that will become number one in the industry. The company...
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...Programme in Business Studies Bachelor Thesis BRANDING BY DOING - a study in refraining from traditional marketing Authors: Michael Arvidsson Robin Agné Business and administration; Marketing Spring 2011 Tutor: Ellinor Torsein Abstract Title: “Branding by doing” – a study in refraining from traditional marketing Bachelor thesis in Marketing, 15 ECTS, School of Business, Economics and Law, University of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios, brands, “Branding by doing”, communication channels, fashion industry, non-traditional marketing communications, The Swedish fashion wonder, traditional marketing communications, word-of-mouth marketing To determine required conditions to adopt “Branding by doing” as a marketing approach in the Swedish fashion industry. Question 1: What conditions are required of a company to refrain from traditional marketing communications? Question 2: How is “Branding by doing” applied in practice? Question 3: For what reasons do companies refrain from traditional marketing communications? Methodology: This thesis has a hermeneutical approach. A qualitative research method is used and empirical results are based on a case study. Theories of brand management and word-of-mouth marketing. The primary data is collected from interviews with Suhrab Lachin, Credit & HR Manager at Acne Studios and Daniel Björk, fashion journalist and author. There are four main conditions required in order to apply “Branding by doing”;...
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...BRAND MANAGEMENT AND MARKETING RESEARCH UNIT (BMMRU) THE CHALLENGE OF FINANCIAL SERVICES BRANDING: MAJORING ON CATEGORY OR BRAND VALUES? Leslie de Chernatony and Fiona Harris August 2000 00/6 ISBN 0 7492 3535 7 Open University Business School, 2000 The Challenge of Financial Services Branding: Majoring on Category or Brand Values? THE CHALLENGE OF FINANCIAL SERVICES BRANDING: MAJORING ON CATEGORY OR BRAND VALUES Abstract Research suggests that emotional values are more sustainable than functional values. It is argued that in the services sector the key to sustainable brand differentiation is a unique set of emotional values. This paper examines the nature of financial services brands’ values and finds that they tend to focus on functional category values rather than unique emotional brand values. A lack of congruency between brand team members’ perceptions of their brands’ values and a lack of correspondence with their brands’ espoused values were also noted. Keywords: brand values, services brands, financial services 1. Introduction A brand is a multidimensional construct involving the blending of functional and emotional values to match consumers’ performance and psychosocial needs (de Chernatony and Dall’Olmo Riley, 1998). One of the goals of branding is to make a brand unique on dimensions that are both relevant and welcomed by consumers (de Chernatony and McDonald, 1998). One of the problems marketers face is going beyond the values that consumers...
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...------------------------------------------------- ------------------------------------------------- ZARA: FAST – FASHION CUSTOMER SATISFACTION ANALYSIS USING IBM SPSS ------------------------------------------------- ZARA: FAST – FASHION CUSTOMER SATISFACTION ANALYSIS USING IBM SPSS MARKETING MANAGEMENT COMPANY PROJECT BY GROUP 8 ABHISHEK GUPTA BY GROUP 8 ABHISHEK GUPTA ABOUT INDITEX INDITEX is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution. Amancio Ortega, Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The current chairman of Inditex is Pablo Isla. Inditex operates over 5,500 stores worldwide and owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, and Tempe and also a low cost brand Lefties. The majority of stores are corporate-owned Franchises are only conceded in countries where corporate properties cannot be foreign-owned. The group designs and manufactures almost everything by itself, and new designs are dispatched twice a week to Zara stores. Most manufacturing is now in low labor cost countries, mainly in Morocco, China, and Turkey, although much production continues in Spain and Portugal, particularly for its Zara brand. In addition, Inditex has a factory for shoe design, production and distribution in the town of Elche...
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...the past decades when consumers were generally ignorant of the information regarding what was being offered to them, today the consumers are more individualistic and informed. A short opinion survey conducted among a sample of 13 students from GSM London to assess the factors that impact consumer behavior have shown that two-thirds of the respondents lean towards the assessment of a firm’s ethical marketing process before making a decision to buy from such a company. Table of Contents Executive summary 2 Introduction 4 An overview and analysis of ethical consumerism 4 Review of Pepsi Co Inc Company 6 Result of the Short Opinion Survey 8 Conclusion 10 Recommendation 10 Reference 11 Appendix 13 Introduction Ethical consumerism is growing in significance influencing customer choices as well as increasing the role played by the social movement in the marketing process (Buechler, 2010, p.13). New unfolding and ethics are pushing customers to participate actively in market participation and also to criticize the market process and retreat from it. This paper will focus on the analysis of factors that influences consumer behavior through an opinion survey conducted among thirteen students at GSM London. The study also focuses on the identification of products deemed to fall within the ethical category. In addition, the paper also analyzes a case study of PepsiCo, with a view to identifying ways in which it applies ethical issues in its business. It focuses on different strategies...
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