...participants were naive as to the nature of the questionnaires. PROCEDURE After done and printing out the questionnaires, we the researchers started to distribute the questionnaires randomly using a random sampling method which is a coin toss method at University Tunku Abdul Rahman Perak Campus. We explained the objective of this research to the participants and obtained informed consent from participants after the participants agreed to participate in this research. Participants were given 10-15 minutes to complete the questionnaires. Researchers collected back the questionnaires right after participants completed it. Participants are not allowed to change any of the answers after the submission of questionnaire. The process of this data collection took 2 days. It started from 17th January 2014 to 18th January 2014. HOW TO GET SAMPLE The population of this research is UTAR, Perak Campus students. While our sample is 50 undergraduate students from Faculty of Arts and Social (FAS). These 50 students were divided into 2 groups according to gender which is male and female. Therefore, our sample was 25 male students and 25 female students from FAS. We got this sampling method through random sampling method. Random sampling means every member of the population have an equal chance of being selected. Our sample is said to be an unbiased sample because the sample is chosen at random from the population. We used ‘coin toss’ method to randomly select our sample. The results are based...
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...Course Title: Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout...
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...management to implement corporate environmentalism within their organization. 2. To what extent which the factors identified are applicable to management conflicts during the implementation of environmentally sustainable initiatives within organizations. Purpose and design The authors’ point of view is to examine the narratives of acceptance and resistance to the introduction of corporate environmentalism. The authors researched addressed the question of “how” members of a top management team support, accept, negotiate, disregard, or reject the implementation of corporate environmentalism within their organization. In this essay, the authors’ arguments are very much clear because it highlights factors implementation of corporate environmentalism within the organization. Corporate environmentalism within the organization was unfolding throughout the data collection process. Findings The authors claim, firstly, a qualitative approach was adopted to address the research aims. Continuously, select a case study methodology as an appropriate and relevant methodology as an appropriate and relevant methodology for the research. Thirdly, according to an in-depth thematic analysis of interview transcripts, the authors found individuals attributed a dominant discourse to corporate environmentalism based on their lived experience of organizational change for sustainability. Moreover, the authors claim that the main limitations are...
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...Methodology According to a recent survey, thousands of research studies are undertaken and accomplished every year. Research work is a common topic in academic institutions such as colleges and universities. In addition to academic institutions, research studies are common among business and government organizations. However, Selltiz (2009), points out that despite the increase in the research work in the last couple of years, little attention is paid to research methodologies. A large number of analysts have focused their attention on the quantity of the research studies rather than the quality of the studies. The result is that most of the research studies especially in the social sciences tend to be futile. This essay will evaluate two articles and summarize data collection instruments, sampling methods and statistic approaches using in the articles. The two articles include the ‘the impact of Information technology on the HR function and transformation’ and ‘how will competition change HRM in Retail and Banking? A strategic Perspective’. The article ‘how will competition change HRM in Retail and Banking? A strategic Perspective’, has applied sampling techniques while the other article has not used the techniques. Some of the sampling methods using in this article include simple sampling and stratified sampling. Let describe the weakness and strength of the two sampling as applied in the article. Simple random sampling is the simplest form of sampling. An item is selected...
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...WORLD VISION POSITION DESCRIPTION |KEY POSITION INFORMATION | |Job Title |DM&E Coordinator | |13 | |Reports To |Program Team Leader | |Department/Group |Quality Team |Location |Sarajevo | WORK CONTEXT / BACKGROUND: World Vision’s earliest involvement in Bosnia-Herzegovina (BiH) was in 1994. Over the years, WV BiH has re-shaped its ministry from a largely return-focused program to one in alignment with the country’s basic development needs. WV BiH strategic intent is to contribute towards CWB in BiH (child wellbeing). To date, WV BiH works in partnership with communities, local and national government, faith-based institutions and civil society for the well-being of children. WV BiH makes no distinction of faith, ethnicity or gender when delivering its assistance to children and their families. Currently WV BiH employs 80 staff across the country. The overall annual budget for World Vision Bosnia and Herzegovina is around $4.6 million. PURPOSE OF POSITION: To lead the DM&E processes of intentional design and gathering of evidence of programs. This will be done through the...
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...Case of Treatment Outcome Research, written by Graham L. Staines. The article by Staines discusses the causal generalization paradox. The ethical issue at the heart of the article is the use of improper sampling procedures. With the vast amount of research taking place and random assignment techniques, less of a priority is being placed upon random sampling. According to Staines,2008 experimental research typically selects units, in part or in whole, at the convenience of the researcher. The researcher then makes no attempt, or often times only a limited attempt, to ensure that this sample is an accurate representation of some larger group or population. This form of convenience sampling is an ethical issue simply because experimental data based upon the use of “convenience samples rather than probability based samples, there is almost never a formal justification, or set of rigorous guidelines, for generalizing the study’s findings to other populations” (Staines, 2008). The generalization paradox and improper sampling procedures may often cause...
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...when she worked at Peppercorn. During the course of their conversation, Erica asked Drew how things were currently operating; Drew replied by saying, “Staffing is a nightmare. We can’t find qualified people anywhere; recruiting and retention has become a constant challenge” (Cummings & Worley, 2008, p. 217). Of course, the other consultants were all ears and wanted to hear everything that Drew had to say. However, although Drew knew there were many symptoms of a much bigger problem, he had no idea what the “root” of the problem was. He would eventually enter into a contract with the consultants to get their unbiased, external point of view as to what the bigger problems really were at Peppercorn. The consultants would use various data collection methods involving the management, workers, and the customers to get a clearer picture as to what the actual problems were and why the students working at Peppercorn were unhappy and why recruitment for additional student help was unsuccessful. Actually, Peppercorn used to be predominantly run by student workers, but in recent years, due to the shortage of student workers, temporary workers had to be brought in to fill the gaps and keep the diner running. There was animosity between the fulltime workers, temporary workers, and the student workers. Each section resented the other for one reason or another and the tension was only getting...
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...corporations and institutions to include 22 Fortune-100 businesses. The focus of the research is the BIMS site at Douglas Medical Center (BIMS-DMC). The problem BIMS is facing is to determine the cause for the decrease in worker productivity and morale, which resulted in an increase in complaints from the hospital staff and administration. The purpose of the survey is for BIMS-DMC employees to express their view about their job and to compute descriptive and frequency techniques and further study data for possible correlations. The research questions ask if respondents enjoy working for BIMS, how many times they have called in sick, if they are well trained, if they are paid fairly, and if they like their supervisor. Our assumption is that at 17% participation, this survey will not have enough participants to get enough data to determine the problems in BIMS-DMC; a larger sampling or new sampling method may have to be acquired. The instrument used in collecting the data was from a sample survey. In some sample surveys, a couple of questions that may be included could stem from demographics and age brackets. Also, some of other areas of consideration that may be included are a rating scale. For...
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...ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data.IBRAHIM NAVEENReg. No. IPHRM 5001Diploma in Human Resource Management Batch 01INTERNATIONAL INSTITUTE FOR PROFESSIONAL DEVELOPMENT * 2. PRIMARY AND SECONDARY DATA CONTENTSINTRODUCTION --------------------------------------------------------------------------------- 02IMPORTANCE OF DATA AND DATA COLLECTION --------------------------------- 02DATA COLLECTION TECHNIQUES ------------------------------------------------------- 02PRIMARY DATA ---------------------------------------------------------------------------------- 03IMPORTANCE OF PRIMARY DATA ------------------------------------------------------- 03SOURCES OF PRIMARY DATA -------------------------------------------------------------- 04ADVANTAGES OF PRIMARY RESEARCH ----------------------------------------------- 05DISADVANTAGES OF PRIMARY RESEARCH ------------------------------------------ 07SECONDARY DATA ----------------------------------------------------------------------------- 08IMPORTANCE OF SECONDARY DATA --------------------------------------------------- 08SOURCES OF SECONDARY DATA ---------------------------------------------------------...
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...Marketing Research test 2 Chapter 3 Secondary Data: -Data not gathered for the immediate study at hand. - Primary reason is to save time and money -Internal Secondary Data: -External Secondary Data -Sales Invoice -Periodicals -Accounts Receivable -Statistical Sources -Reports -Government Documents -Warranty Cards -Consumer Panels -Customer Letters -Past Research Results -Current Databases Literature Review: -Comprehensive examination of secondary info related to your research topic. -Provides background and contextual information -reveals whether info already exists -clarifies research problem and questions Syndicated Data -market research data that is collected, packaged and sold to different firms. -3 Common Methods: -Consumer Panels: large samples of households agree to provide data for an extended amount of time -Store Audits: formal examination and verification of how much a product or brand has been sold at the retail level -Optical Scanner Technology: point of purchase data is collected Hypotheses: suggests a relationship between variables 2 Types of Hypotheses: 1. Descriptive: Possible answer to specific business problems. 3 steps: 1. Review Research Problems 2. Write Down Questions 3. Brainstorm possible answers 2. Causal: theoretical statements about relationships between variables. Help businesses understand how to make changes. -What are the Relationships between variables? -Positive...
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...BISE – RESEARCH PAPER Analysis of Informal Communication Networks – A Case Study It is becoming more and more important for knowledge workers to increase their productivity. However, there is a general lack of (semi-)automated, IT-supported data collection and evaluation approaches that allow insights into the processes and structures of an enterprise’s internal networks and the activities of its knowledge workers. The article presents a prototype of an IT-supported instrument (“Social Badges”) that supports automatic collection of informal, personal interaction between (knowledge) workers within an enterprise. The authors’ aim is to introduce a novel approach which improves data quality over legacy methods. The approach uses Social Network Analysis (SNA) to make it easier for executives to analyze and manage informal communications networks. Its practical applicability is demonstrated by a case study. DOI 10.1007/s12599-008-0018-z The Authors Dr. Kai Fischbach Prof. Dr. Detlef Schoder Seminar for Business Informatics and Information Management University of Cologne Pohligstr. 1 50969 Cologne Germany {fischbach | schoder}@ wim.uni-koeln.de 1 Introduction If the formal organization is the skeleton of a company, the informal is the central nervous system driving the collective thought processes, actions, and reactions of its business units. (Krackhardt and Hanson 1993, p. 104) Both the volume and importance of knowledge workers are growing as industrialized countries...
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...your team’s Field Application Project for this class. As described in detail below, you and your team will gather data within an organizational unit, diagnose the challenges the unit is facing, and prescribe action steps the unit can take to overcome these challenges and realize new opportunities. The process of carrying out the FAP is both challenging and rewarding. You will gain valuable knowledge and experience as you work with your team, gather and analyze data to gain an understanding of the roots of the unit’s management dynamics and tensions, and propose a course of action to enhance the unit’s effectiveness. Each year, the FAP reports and presentations are incisive, constructive, and fascinating. I look forward to talking with you about your FAP over the course of the semester and to reading about and hearing your team’s FAP findings and recommendations. CONTENTS 1. Introduction to the Field Application Project 2. Timetable / Project Requirements 3. Choosing a Site 4. Gaining Access 5. Working in Your Study Group 6. General Principles and Guidelines for Data Collection 7. Strengths and Weaknesses of Different Data-Gathering Approaches a. Archival Data b. Interviews c. “Shadowing” Job Incumbents d. Focus Group Interviews e. Surveys 8. Analyzing the Data You Collect For Your FAP 9. Writing Your FAP Report 10. Tips on FAP Presentation 11. A Look Beyond...
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...MBA 506A September 18, 2012 1. The information that the Enterprise Service Quality Survey is trying to gather involves the quality of customer service from almost every touch point. This includes telephone reservation, pick-up service, timeliness of service at the desk, paperwork at start and end of rental and satisfaction with problem resolution (if there was one). The survey also had some questions focused on the car itself, as well as the collection of likelihood of future use of their service, however the majority was focused on customer satisfaction. I believe its research objectives are to measure the quality of service and to determine any areas for improvement. 2. Enterprise made with the decision to use survey research as their research approach. The research instrument was a questionnaire, and the contact method used was postal mail. The types of questions used on the questionnaire are a combination of rating scales, dichotomous questions, multiple choice, and intention to “buy.” The sampling plan used was random sampling of one in every 20 customers received a survey. 3. Customer satisfaction information could also be gathered via the web. It could post the survey to its Facebook page, its website, and also a link to the survey could be sent automatically to all employees via email. The email could be collected at the time of reservation, and/or at the time of car return. Other methods that could be used are telephone surveys, or ask customers to...
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...1. Develop a focus group discussion guide for the research described above. a. What topics should be discussed in what order? * How do children parents decide which hospital to take their children to, when their children need acute care? * Is the quality of service a factor on their decision * Is the financing a determine factor? * Is their decision driven simply by emotion? b. What pre tasking exercises might be relevant? Ask the people who are participating in the focus group to prepare a journal: list the events that took place from the time your child was first sick until your child felt better. c. What exercises might you use during the focus group? * Give the group members a blank sheet of paper. Ask them to draw the kind of hospital they would like, the kind of doctors, nurses and care they would like to have for their child. Immediately tell them that nothing above a kindergarten level is expected. * Guided Fantasies or Visualizations: tell the individuals to close their eyes, and visualize the perfect hospital. * Word Association and Sentence Completion 2. Evaluate the use of the telephone as the method for the survey. After analyzing and evaluating the competitor’s message of Akron Children’s hospital, it was time for the research team to test whether the care-centered brand massage they recommended was going to be effective beyond doubt in influencing parent’s hospital selection. In addition, the focus group and telephone survey...
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...Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing technologies and facilities which to be successful, automaker companies have to strengthen the need according to the need of the customer in order to remain in the car manufacturing industry. Carmaker and marketers should not only focuses on manufacturing vehicle and performance of the vehicle instead they also should emphasises on the social factors which influence the buyers decision in purchasing car such as reference group, family factor and social status. Other than that, the basic principle in the current market which is governing is customer orientation and customer centeredness in belief. Currently, the Competitive market is forced to produce the goods according to the customer needs (Tafler, 2007). The study on the consumer purchase behaviour which also refer as consumer behaviour, provides information of the consumer patterns and purchase intention (Nesai, 2009). Other than that, the organization able to survive along the organization could able to supply the needs...
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