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Data Collection Techniques

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Data Collection Techniques
The data collection technique I have chosen is observational research otherwise known as field research. The generalizability would be to ascertain how a certain group reacts to, or is motivated by certain social settings to obtain a desired outcome. What causes certain people to behave a certain way or react differently from others in different social settings and what the effect it may have on a social standing.
My chosen data collection technique would involve observing subjects in a normal, natural environment in which they would interact without outside influences. There are mutlitple aspects of the observational technique. The complete participant would be one who goes in unnoticed and the subjects have no idea they are being observed. There is the complete observer who watches from a distance either behind a mirror or by blending in to the natural scenery. Then there is the participant observer who lets the subjects know that s/he is performing research and the subjects are aware of being watched.
The strengths of being able to observe subjects in a natural setting is that more information is able to be observed imparting important clues as to the impact of context on behavior. It’s also useful whereas subjects that would be unable to fill out surveys such as small children can be observed.
The weaknesses, however, is that only small groups at a time can be observed in this setting. It also has the lackluster of being the most intensive kind of research available as well as if the researcher happens to be a participant researcher it can alter the outcome of the research. The researcher doesn’t have much control over the research due to the fact that it is merely observational. There are many other external variables that can change the outcome of the research being observed. The best research this is suited for is determining the outcome of certain contextual social behaviors such as how a hometown teams fans react to the visiting teams fans when inter mingled and vice versa.
A frequent show I watch is a news show on Youtube called “The Phillip Defranco Show”. At the end of the show he always has a question of the day. Today’s question of day the happen to be about Syria and the U.K. and the U.S. involvement. Given the use of chemical weapons should they/we get involved or not? This is an opinion poll. Is it good research? Clearly not. What’s the main demographic that watches this show? Is it a good representation of a cross section of people in the U.K. and U.S.? No. Are people just saying what others want to hear when they leave their comments? More than likely. This just shows a differentiating standpoint amongst his viewers and does not represent either society as a whole.

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