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Survey Report on SmartPhones
Statistical Analysis

4/10/2012
LMTSOM
Shivam Kohli

SURVEY CONDUCTED ON SMARTPHONES

Project Report
Submitted in Partial Fulfillment of the Requirements for the degree
Of

Master of Business Administration (2012-2014)

To
Dr. Rudra Rameshwar
LMT School of Management, Thapar University, Patiala

Submitted By: Shivam Kohli 501204042

Table of Contents of Project Report

• Introduction.
• Research Methodology.
• Data Analysis.
• Data Interpretation.
• Conclusion.

Introduction

This project is basically a survey conducted on Smart phones on people of different different categories. i.e. Professionals, School Students, Under Graduate students and Post Graduate students. There was a proper questionnaire of two pages each and distributed among them. Basically this questionnaire is to know that how much they use their mobiles, how many hours they spent on them , different brands preferred by them and how they decide their mobile brands, how much these mobiles are useful in their daily life and how much they have spent or willing to spent on their mobile phones only. This Project is very useful to determine the demand of smart phones , range of price to be spent on smart phones by customers and most preferred brand by customers and advantages as well as limitations according to the age group.

RESEARCH METHODOLOGY

Research can be done through many ways like by doing surveys or by gathering information of that product etc. but I have chosen the survey method as it is more accurate than information gathering. For Research Methodology I have used a hard copies of questionnaire and distributed among the people of different categories and asked them different types questions in that questionnaire which explains the needs and demand of consumer. Example:
1. How much they know about the Smartphone?
2. How much time they spent on the Smartphone?
3. How much money they have spent on their Smartphone?
4. What kind of Smartphone they prefer?
5. Uses of Smartphone in their daily life.
6. How efficiently they use their Smartphone?
7. Needs of working professionals and students.
8. Who decides the phone for them (in case of school going students particularly) either parents or friends or by own.
So these are the sum questions which are used in my survey and there are many more and sample of them is written above.

RESEARCH METHODOLOGY

Tool used in research methodology is Microsoft Excel in which we have used different functions and charts, histograms and pie charts.
Functions used in Excel are:
1. COUNTIF
2. Average
3. Mean
4. Mode
5. Correlation
6. Standard deviation
7. Sum, multiplication, subtract and division.
8. Regression equation
9. Range
Charts used in research methodology
For better representation charts, and diagrams are used in projects so following are the data representation tools which are used in it.
1. Pie charts
2. Histograms
3. Frequency distribution etc.
4. Combined distribution on pie charts and Histograms.

DATA ANALYSIS

Usage of mobile phones according to their brand in students is shown below.
Brands used by them are-Samsung, Apple, Blackberry, Nokia and percentage is shown in the below image.

DATA ANALYSIS
Analysis of knowledge among students which is categorized into LOW,MEDIUM,HIGH.
Level of knowledge among students
Low 0
Medium 4
High 5

¬¬

As we can see in above picture knowledge among the students is very high as compared to medium or low.
DATA ANALYSIS
Smart phones used by working executives is shown in the image below.

DATA ANALYSIS
Combined data analysis for the most preferred brand.
Combined Distribution of Smart Phones
Apple 4
Blackberry 0
Nokia 0
Samsung 8
Most Preferred brand SAMSUNG

As we can see the most preferred brand is SAMSUNG.
DATA ANALYSIS
Analysis of Hours spent on Mobile phones by working professionals as well as by students.
Number of hrs used
10 1

As we can see there are more number of hours spent between 2 to 6 .
DATA INTERPRETATION
This survey shows the importance of Smartphones among people of different ages.
Mostly people spend

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