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Database Analysis

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Database Analysis Paper

Daltrin L Wardell
University of Phoenix
CIS 319
8/30/2010

ABSTRACT

Good Sportsman Marketing utilizes several software programs and a database system which is named Navision to operate its daily business. In the following paper I will outline and describe some of the Navision’s strengths as well as some of its weaknesses. Navision is the database management system that Good Sportsman Marketing’s IT personnel chose because of its ability to grow along with the company. There are several options on the market when it comes to deciding on a DBMS, the key is to make sure that the system you choose meets the business needs.

The Navision Database system is the first line of contact for most of the customers that engage in business with Good Sportsman Marketing. The Navision database has a field in which all a customer’s basic contact information is entered. A customer service representative can begin a call by asking a customer that has called in to provide a phone number, their name, or their zip code so that the representative can check the database and see if that particular customer has called in before. The system will detail exactly what transactions may have occurred with that particular customer and can also help a representative lead into a sale of accessories or components. This feature is one of Navision’s strengths. This feature will assist the representative in making sure that the customer’s current information is accurate. A lot of companies today neglect the importance of data collection, “all organizations depend on data, and good data management practices are critical to many technology based organizational initiatives, including business intelligence, customer relationship management, and data warehousing.”(Swartz) p 28

Another one of Navision’s strengths is its simplicity. Even a novice computer user can

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