How can Play On Toys ensure its information technology systems are ready for growth?

Issue:
Play On Toys has enjoyed 5 years of success in the European market, experiencing strong growth, particularly in the past year, increasing its staff from 16 to 60 employees. With 200 customers, Play On Toys fulfils 3000 orders annually, with a turnover of 5million Euro and 1.4 million in pre-tax profit. Having expanded its range from 2 to 20 products, Play On Toys now works with 30 suppliers to acquire the 110 parts required to manufacture its wares.
Expansion into Asia, Africa and America is planned over the coming three years, with the accompanying growth and challenges of moving into new markets and expanding the operation, Play On Toys is at a critical junction. Ensuring that internal systems are functioning at highest efficiency and are prepared for growth are essential elements for the continued success of Play On Toys.
Currently, records and information for critical areas including sales, financial, production, and customer relations are held in isolated electronic and paper files as well as some small databases. Essential reporting and transaction processing are highly dependent on manual inputs. Critically, sales orders submitted via the website must be manually processed by sales administrators in a process requiring printing orders and entering them into a spreadsheet manually.
The current system of record keeping and reporting lacks cohesion and efficiency, and coupled with the anticipated growth of Play On Toys, changes must be made to ensure that essential functions such as sales, inventory control and financial management are capable of scaling up as the business continues to grow.
This briefing outlines relevant information related to options for improving the information technology system and proposes a recomended course of action.