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University of Phoenix Material

Comparative and Competitive Analysis of Websites Worksheet

|Questions |1st Website |2nd Website |
|The First Look |www.fandango.com |www.netflix.com |
|What was your initial impression of the site? Did you feel |At first glance it seemed to be very organized and appropriately|The initial impression it gives is one of order but still not |
|bored, overwhelmed, or confused? |sorted. Not overwhelming at all. |boring the design keeps one interested. |
|How much time did it take to realize the purpose of the site? |No time at all, the website clearly showcases its purpose. |The site is completely understandable from the word go. The |
| | |moment you enter the site you know its purpose. |
|What is the target audience for the site? |Those looking for information on movies that are upcoming and |To provide streaming movies and TV shows to viewers across |
| |ones that are already available in theaters as well as on DVDs. |multiple platforms. |
|Did the site look the same in multiple browsers, if multiple |There were slight differences in the main appearance but overall|The site looked drastically different depending on the platform |
|browsers were available? |the structure was the same. |used to access the site from appearance down to the sorting |
| | |order. |
|Was there contact information immediately available? |Yes, there were many resources made available for further |Yes, there were contact numbers for customer support and |
| |sources of information. |technical support in case of problems. |
|Were there indications that you could trust the site? What were |Yes, there were secured notification checks and credentials made|There were security certificates made visible to customers as |
|the indications? |available to the visitor to assure them of the sites safety. |well as encryption information available as proof of their |
| | |validity. |
|Was the text easy to read and easily scanned so that you did not|Yes, everything was compartmentalized so the visitors could |Yes, easy to read titles and quick reference descriptions were |
|have to read every word? |quickly scan the words for the key information needed, expanding|used for quick and easy browsing through all the titles with a |
| |the description at the visitors request. |search helper when typing a title. |
|What are your thoughts about the layout and colors of the site? |The site’s visuals were eye catching but not overwhelming and |The sight uses the movies picture covers first which allows the |
|What impression do they give? |highlighted important information so when reading the visitors |customer to visually see what the movie is about before they |
| |eyes naturally goes to the important text. |have read about it, this layout kept the site exciting and |
| | |non-boring. |
|Finding Your Way Around |www.fandango.com |www.netflix.com |
|How was the navigation organized? |In order of dates going from future to past. |The site was organized alphabetically by movie title. |
|When using the navigation, was it intuitive or did you need to |The navigation was intuitive and gave a sample of more |No the site made navigation very simple giving ABC and 123 |
|use some trial-and-error to figure out what was behind each |information when the mouse scrolled over. |instruction types. |
|link? | | |
|Was there a clear way back to the home page from every page of |Yes there was and outlined home tab. |Yes there was and outlined home tab |
|the site? | | |
|Did you find the navigation to be consistent throughout the |Yes |Yes |
|site? | | |
|Were there any pages on the site that forced you to use the back|Only when the end of a certain topic was reached then the user |Yes, only when the user was actually watching a movie to go back|
|button because you could not figure out another way to move |had to go back to the selection screen. |to the selection screen the back button had to be used. |
|forward? | | |
|The Content |www.fandango.com |www.netflix.com |
|How easy was it to find the important information? Was it |Very easy the important information was introduced first. |Finding important content was very easy and outlined. |
|prominently displayed or buried in detailed paragraphs? | | |
|On pages with lots of content, were there features to help you |No, but the content still did not overwhelm the users. |Yes there were different tabs for audio setting and video |
|find what you were looking for, such as links across the top of | |sub-title features anything extra could be found in one click. |
|the page that took you to other parts of the page? | | |
|If there were articles on the site, could you tell when they |Yes by date marks and by whom. |The site contained no articles. |
|were written? | | |
|Did images on the pages contribute to the user experience? |Yes the all were animated and responsive. |Yes the all were animated and responsive. |
|Was the text well written and free of mistakes? Did you find any|Yes all information displayed was accurate and no broken links. |The site was maintained and contained no errors in spelling or |
|spelling errors? Were there broken links? | |links that did not work. |
|Your Thoughts |www.netflix.com |www.netflix.com |
|What impressed you the most about this site? |Yes this site contains everything one would need to know about |Yes the site has an amazing selection to choose from and |
| |any movie new or old from the rating down to its quality. |delivers an incredible amount of entertainment. |
|What features on this site would you want to make sure to |The responsive tabs and area previews. |The organization of the site was very impressive and any site |
|incorporate into your own site? | |should incorporate it. |
|What would you change if you were the owner of the site? |Nothing at all every base was covered well. |The time it takes to get updated material onto the site could be|
| | |improved upon. |
|What features on this site would you make sure to avoid when |The amount of non-connected advertising on the site. |The amount of content that does not really have a place on the |
|creating your own site? | |site. |
| | | |

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