Premium Essay

David Ogilvi

In:

Submitted By skostadinov
Words 4050
Pages 17
Confessions of an Advertising Man
By: David Ogilvy

Jacob Shelton
July 18, 2006

About the Author
David Ogilvy is known as the father of advertising in many advertising circles.
He attended Christ Church College, Oxford, but did not graduate. Instead he moved to
Paris and became a chef at the Majestic Hotel. Later he became a door to door salesman where he wrote a Manual advising other salesman on how to increase sales. After the success of the manual, his brother who was working for Mather & Crowther convinced the agency to hire Ogilvy as an account executive.
After a working for the agency for a while, Ogilvy convinced them to send him to
America for a year. After in America for a few years, and working various jobs, Ogilvy started his own agency in America with Mather and Crowther. Soon Crowther left and it was just Ogilvy and Mather. It was hard for him to get clients in the beginning, but he soon built a clientele that was very respectable, including Hathaway shirts, Schweppes, and Rolls-Royce.
In 1989, Ogilvy & Mather was bought out by WPP for a large profit. Ogilvy served as WPP non-executive chair for three years. Ogilvy died in 1999.
Ogilvy published several books while during his career, including Ogilvy on
Advertising and Confessions of an Advertising Man.

Abstract
In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through different areas with their own set of rules. He talks about all areas of advertising from how to get the clients that you want to how to write creative advertisements to how to take a small company and turn it into a powerful entity. Not only does he go through and explain all the rules which he has used, he also uses real life experiences to prove that he has implemented the rules

Similar Documents

Premium Essay

David Hero King and Prophet

...Chris Newman Michael Ritter REL124 16 December 2012 David: Hero, King and Prophet There is no doubt that King David is one of the most outstanding biblical and historical figures, who also inspired artists of all epochs to make him a hero of their work. His role was special as the second King of Israel and as a human ancestor of Jesus Christ. Thus, one can state for sure that this personality is of great importance both for Judaism and Christianity and embodies devotion to God and the idea of authority blessed by God as well. Most of information on David can be found in the Books of Samuel and Ruth. Historically, David was one of eight sons of Jesse, who in his turn descended from Judas. In the Old Testament books, it is mentioned that he was handsome, physically strong, had red hair and was an outstanding musician. He started by helping his father to care about the herd and quite succeeds in doing so. Even at a young age, he demonstrates courage as a shepherd when a lion and bear attack the herd. He conquers in the battle with beasts, for which he gains his first glory. In fact, it should be mentioned, that being a shepherd is more than a narrative element which is mentioned in the Bible. In fact, this role of David is foreshadowing his future position of Israeli ruler. In the scriptures, a shepherd is often a positive idea that implies being in charge of people. Even God has been compared to a shepherd not once like for instance in the following passage: ‘Then he blessed...

Words: 3320 - Pages: 14

Premium Essay

David: a Man After God's Own Heart

...| Caleb Johnson | Old Testament Personality – David: A Man after God’s Own Heart | CSBS 1311-08 Old Testament StudyDr. Paul StriplingUniversity of Mary Hardin-Baylor | | Every sense the creation of the world, God has called specific men and women to lead and rule over land and people. For centuries people have been intrigued and captivated by the stories of powerful leaders throughout the history of the world. Powerful leaders such as The Great Pharaohs of Egypt and Chinese emperor Qín Shǐ Huáng continue to capture our attention. Even mystical stories or legends about great kings, such as the stories of King Arthur and the Knights of the Round Table, still have an incredibly firm grasp on our curiosity. One of the most popular and powerful kings ruled over 3,000 years ago. The story of the great ruler of Israel, King David, has continuously been a measuring stick by which leaders are measured and compared to. King David’s impact was not only present during his time period but is still evident now, in our very lives. What about David makes his life so interesting? What made him such a great leader that people still study his life in order to learn more about affective leadership? These are just a couple of the questions people ask to try to understand the cause of the impact that King David made then, and is still making today. One of the very important aspects of King David, that is typically overlooked, is that of his Spiritual gift. Spiritual gifts...

Words: 2573 - Pages: 11

Free Essay

Catechism Bible Quiz

...Catechism Bible Quiz 1. Who created the heavens and the earth? A. Adam B. God C. Eve D. Abel 2. What did God create on the first day? A. Trees B. Animals C. The moon D. Light 3. What did God do on the seventh day? A. Made Eden B. Rested C. Made plants D. Made man 4. From what material did God make Adam? A. Plants B. Monkeys C. Water D. Dust 5. What did God take from Adam to make the woman? A. A lip B. A rib C. His brain D. A muscle 6. Who was the first woman? A. Eden B. Ruth C. Eve D. Elisabeth 7. Who called the woman "Eve"? A. The serpent B. God C. Adam D. Eve 8. Why was she called Eve? A. She was the first woman B. She liked the name C. Eve means wife D. She was the "mother of all living" 9. Where did Adam and Eve live? A. Garden of Gethsemane B. Mt. Sinai C. Utopia D. Garden of Eden 10. Who tempted Eve? A. Adam B. The serpent C. God D. Abel 11. What did Eve eat? A. Banana B. Fruit from the tree of the knowledge of good and evil C. Apple D. Fruit from the tree of life 12. With what did God clothe Adam and Eve? A. A cloud B. Skins C. His hand D. Fig leaves 13. What guarded Eden? A. Soldiers B. Snakes C. Seraphim D. Cherubim 14. Who were Adam and Eve's sons? A. Jacob and Esau B. Cain and Abel C. James and John D. Aaron and Moses 15. Who Killed Abel? A Athol B. Cain C. Eve D. God 16. Who...

Words: 20961 - Pages: 84

Premium Essay

Religion

...is no concern for national unity, covenant exodus tradition Last four chapters 17-21> in those days there was no king, slowly building the case for a king Two major concerns- first the reolocation of the tribe of dan, the second Is the conflict between tribe of Benjamin and the rest of Israel Stories include episodes of grisly murder and profanity, to demonstrate without intervention of YHWH, there can only be chaos- the time for the king has come. CH11 First Samuel In Hebrew, the two books of Samuel were grouped together, only in Greek and Latin translations are they separate, the Greek preserves older version of Text, the old version in Hebrew is now lost 1 Samuel covers the transition from Judges to the monarchy, the rise of David after the brief and traffic reign of Saul; the prophet Samuel mediates the story Tension between the desire for God and human kingship Take home-> reconcile faith with god with the desire to have king- how to be a good king, how do you avoid the temptation to say I can do whatever I want 1 Samuel sis the work of multiple hands- its D and J Samuel: mother hann is childless (Husband is Elkanah), she goes to Eli, high priest at Shiloh, asks for blessing, it is given Gives...

Words: 1009 - Pages: 5

Free Essay

Summary of Old Testament

...Summary of the Old Testament Starting with the book of Genesis uses narrative form to tell us God created the universe. God then created man. He created man from his own image. There was Adam and Eve. They were supposed to populate the land and they both disobeyed God words by not listening. Exodus only the first part of the book is a narrative. The genre changes the law in verse 20. The narration picks up 400 years later after Jacob moved to Egypt. God used a burning bush to speak to Moses and inform him that he is the one to deliver the Israelites out of bondage. Moses did not think he could convince the Israelites and Pharaoh that this was God’s command. Moses confronted Pharaoh with ten plagues. The 10th plague began the Passover ritual. Moses led the Israelites out of Egypt and to Mt Sinai. When they reached Mt. Sinai, God gave the people his commandments or laws. The law taught the Israelites how to have a relationship with God and each other. Leviticus Leviticus uses the genre of law. Israelites are told how and why to have sacrificial offerings. These offerings are broken into three categories. Consecratory offerings were used to dedicate a person or thing to God. Expiatory offering were acknowledge sin. Communal offering were a way for communities to celebrate their thankfulness to God. Numbers Numbers is both the book of narrative and law. Per God’s instructions, Moses took a census of all the Israelites. This help organized them by their...

Words: 806 - Pages: 4

Free Essay

Ruth

...that Boaz might take notice of her. Boaz did in fact notice her. Later in an extreme attempt to ensure Boaz was the one to marry Ruth, Naomi told Ruth to go sleep by Boaz so as to seem that she was dishonored and therefore they would have no choice but to marry. Our group saw Naomi as a gentle meddling “pimp daddy” set on marrying off Ruth to ensure a bright future for them both. It was quite an enjoyable skit. Unfortunately, I do not recall the names of the stars in my group with whom we presented the skit. But to those women, it sure was fun! Unholy as it may sound, the word pimp and all, the Bible is full of unholy acts. This leads me to believe that God emphasizes our humanity, our weaknesses, our being prone to faults. King David fell to Bathsheba’s beauty. King Solomon fell to his fame and fortune. Samson fell to Delilah’s charms. My, how the mighty have fallen! And yet God’s compassion is evident throughout their sins…throughout our sins. God does not mean for our sinful nature to have us wallowing in regret and despair. But that we learn from them, conquer over them, and move on because life goes on. The Holy Bible is full of unholy acts to remind us that Jesus did not come for the righteous, but to call the sinners to repent. Even...

Words: 403 - Pages: 2

Premium Essay

Davids

...of the Four David Artists Through out the years there were many great artists who created many great works of art, but only four Italian artists really stick out for creating the same piece all with different points of views. These artists were Donatello, Verrocchio, Michelangelo, and Bernini, all of who created a David sculpture. Each one very unique and different. These four artists all stand out in there own individual ways. David who was supposed to be the second king of Israel, killed Goliath with just a sling and a single stone. The story of David and Goliath goes something like this, according to the bible in 1 Samuel 17. “The Philistine army gathered for war against the Israelites. The two armies faced each other on opposite sides of a valley. A Philistine giant named Goliath, would come out in armor and challenge the Israelites to war. The King of Israel who at that time was Saul, and his whole army were scared of Goliath. David who was the youngest son of Jesse, was sent to battle for one simple task, to bring his father back news of his brothers. While there, David heard Goliath shouting and saw the fear that had began to show in the men of Israel. David volunteered himself to fight Goliath, it took sometime for Saul to agree, but finally he gave in. Dressed in his simple tunic, carrying only his staff, slingshot and a pouch full of stones, David approached Goliath. The giant cursed at him, making horrible threats and insults. David said to Goliath...

Words: 2554 - Pages: 11

Premium Essay

During the Time of Samuel, Why Did the People of Israel Desire a King? Why Was Saul Chosen, and, Ultimately, Why Was He Rejected? What Attribute Did David Display That Made Him a Better King Than Saul? What Sin Did

...The Lord loves his children unconditionally and takes care of them without fail. He only asks for one thing in return and that is love. All God has asked for in return for everything He has done and will do is for us to love Him above everything else. We are supposed to express our love through trust and obedience. God tells the Israelites this when He states, “[Now then] if you will indeed obey My voice and keep My covenant, then you shall be My own possession among all the peoples, for all the earth is Mine. And you shall be to Me a kingdom of priests and a holy nation.” (Exodus 19:5) This was saying that as long as the Israelites had Gods as their king and followed His commands then they would prosper. That is why, during the time of Samuel, God was angered when the people wanted a king on earth; God knew none of the kings chosen would guide the Israelites as they should be and would eventually bring on destruction. Throughout Israel’s history God had provided for them, such as when He provided mana for them to eat while they wandered through the desert. Time and time again the Israelites had chosen to go their own way instead of following the orders God gave. This cycle occurred again during the time of Samuel. During this time the people said, “Give us a king to judge us.” (Samuel 8:6) Even after Samuel had advised the people against having a king appointed, they decided that their way ultimately better than God’s way. God did not fight them, even though He knew the destruction...

Words: 989 - Pages: 4

Free Essay

Theology 104

...book of Genesis was Abraham, Isaac, Jacob, and Joseph. Abraham was considered to be the “Father of Faith and Nations.” Isaac was Abraham and Sarah’s second son and the promise seed from God. Jacob was the son of Isaac and Rebekah, and the twelve tribes of Israel came from his loins. Joseph was Jacob’s and Rachel’s first son and he was considered the favored son of all his brothers and was given the coat of many colors. The book of Genesis, should be studied by everyone that desires to learn about history and the beginning of all mankind. Person: King David The birth of David took place in the town of Bethlehem on 1040 BC and he died on 970 BC in Israel. David's parents were Jesse and Nitzevet. As a child, David was a shepherd boy and he loved to watch and care for the sheep. One of David's most memorable moments was when, he killed and lion and a bear in his youth, due to the lion and the bear, attacking the sheep he watched. David was a skilled warrior and became...

Words: 846 - Pages: 4

Free Essay

Temptation

...14. The word specifically tells us that God does not tempt us. Knowing this, how are we tempted and why? * Idleness * Desires * At our weakest moments * The tempter uses others to tempt us Satan wants to separate us from God. He wants us to feel so weak and helpless so that we begin to lose all faith and trust in the Creator. The tempter wants to lead us astray so that we can fall deeper into sin. Once you’ve sinned, it’s easier to sin again. Temptation is like a seed. If you don’t water it will not grow but if you nourish it, it will surely blossom. We should avoid giving into temptation because the more we give in, the harder it will become to resist it. When David heard the dreadful news that Bathsheba was pregnant, he should have used it as a prompting to repent. Instead, David did what most sinners do when we are ashamed: he tried to...

Words: 755 - Pages: 4

Premium Essay

Samuel Anoints David as King

...Samuel Anoints David as King 1 Now the Lord said to Samuel, “You have mourned long enough for Saul. I have rejected him as king of Israel, so fill your flask with olive oil and go to Bethlehem. Find a man named Jesse who lives there, for I have selected one of his sons to be my king.” 1. Why was he morning? 2 But Samuel asked, “How can I do that? If Saul hears about it, he will kill me.” “Take a heifer with you,” the Lord replied, “and say that you have come to make a sacrifice to the Lord. 3 Invite Jesse to the sacrifice, and I will show you which of his sons to anoint for me.” 1. God gives Samuel a plan a. Samuel was a afraid, (If Saul hears about it, he will kill me. b. God Lays out 4 So Samuel did as the Lord instructed. When he arrived at Bethlehem, the elders of the town came trembling to meet him. “What’s wrong?” they asked. “Do you come in peace?” 1. 5 “Yes,” Samuel replied. “I have come to sacrifice to the Lord. Purify yourselves and come with me to the sacrifice.” Then Samuel performed the purification rite for Jesse and his sons and invited them to the sacrifice, too. 6 When they arrived, Samuel took one look at Eliab and thought, “Surely this is the Lord’s anointed!” 7 But the Lord said to Samuel, “Don’t judge by his appearance or height, for I have rejected him. TheLord doesn’t see things the way you see them. People judge by outward appearance, but the Lordlooks at the heart.” 8 Then Jesse told his son Abinadab to...

Words: 462 - Pages: 2

Free Essay

Obst 592 Exam Review

...OBST 592 Exam 3—Study Guide Thanks to Brian & Jung for their notes..I used both to complete this. Maybe it can be of some help for whoever hasn’t gotten a chance to fill it out. If there is something that says “I” it’s referring to Dr. Yates…Jung’s notes were transcribed, so its exactly what Dr. Yates said. If anything is wrong or should be added, please let me know  This test will cover the books of Zechariah, Joel, Malachi, Psalms, Proverbs, and Job. Some test questions will cover general knowledge of these books discussed in the class sessions on these books. The best way to prepare for these questions is to study through your notes from the class sessions covering these books. Zechariah: Know the three sections of the book: The night visions: The night visions (Zech 1:1-6:14) 1. The vision of the man among the myrtle trees (1:7-17) a. Angels of God going out to judge the other nations b. God will bring judgment against the nations who feel safe and secure 2. The vision of the four horns and the four craftsmen (1:18-21) a. The nations that harm Israel will be destroyed b. Craftsman will destroy horns 3. The vision of the man with a measuring line (2:1-12) a. Jerusalem will be bigger and better than ever before 4. The vision of the new garments for the high priest (3:1-10) a. Cleansing of the priest and the restoration of Israel’s worship b. Satan appears in this vision 5. The vision of the golden lampstand and the two olive trees (4:1-14) a. Joshua...

Words: 5772 - Pages: 24

Free Essay

David and Goliath

...In the article "How David Beats Goliath” uncovers the secret to victory as an underdog. An underdog is someone who is seen to be less than or having an disadvantage. The secrete to overcoming a strong opponent is to combat the opponent with a non-traditional approach. If ones opponent is strong in a specific skill set, it is wise to craft at strategy the works against their weakness. In the article Vivek Ranadive coached a basketball team of average 12 year old girls who were not passionate about basketball. Through observation he noticed that a lot of their opponents were passionate basketball players who frequently played as pastime. He also noticed that most teams did not “full court press” for the majority of the game. He therefore coached his team to full court press in each game since they were not as skilled in other things like dripping, shooting etc. Consequently this team went all the way to the national championship. They became strong where the “better” teams were weak and rendered victory. This same principle can be used in everyday life as well as business. For example is Greg had a desire to be a music artist or rapper. He can assess the strengths of the best-selling artist and then fill in a gap their they are lacking. If someone else has the territory covered Greg can simply find his territory and this is what will make him thrive. I plan to apply this David defeats Goliath principle in my fashion company. Instead of following the trends of the already...

Words: 303 - Pages: 2

Free Essay

Bibl 104 Project

...Bible Dictionary Project Template Name: Brittani Fink Student ID: L25540669 Course: Bibl 104 Date: September 22, 2014 Old Testament Bible Dictionary Project: Ruth is one of the most well known women of the Bible. She began her life in Moab, and eventually she moved to Israel. Ruth lived approximately 1000 B.C. No information is known about Ruth’s birth. Ruth is best known as one of the most godly women in the Bible. God reinforced her decision to leave her own country and she is one of the most prominent women in Jesus’ geneology. Ruth was known best for her loyalty, love, obedience and diligence. Ruth was a wife to Boaz and mother to Obed. Ruth put her trust in God and left her family and a land she knew to marry her first husband. After her husband died instead of fleaing back to her homeland she satyed with her mother-in-law then traveled together to Judah. Tursting in God again, Ruth found herself to fend for herself and to begin work in the fields, which is how she met Boaz. By being faithful and trusting God she was blessed with a son and grandson. Through Ruth’s life we can see that she is an example that God will reward our faithfulness. After she made the sacrifice to leave her family then lost her husband she remained faithful and trusted in God and God rewarded her. “And we know that for those who love God all things work together for good, for those who are called according to his purpose.” (Romans 8:28). The book of Matthew, although not physically...

Words: 651 - Pages: 3

Premium Essay

Bibl 105 Essay 2

...king was against the “old theocratic ideal that God alone was King of Israel (I Samuel 8:5). Saul’s reign lasted from 1029-1005BC (Roux and Williams, 2012). Saul had great military talent and garnered God’s support by reuniting the Israelites and crushing the Ammonites. Nearing the final years of Saul’s reign “he was very pre-occupied with David’s increasing fame which severely depressed him” (Roux and Williams, 2012). Saul had even gone so far as to hunt David down in order to kill him. In 1 Samuel 16:14 we see were Saul had lost God’s spirit and He had replaced it with and evil spirit. Saul had begun to suspect everyone around him of plotting against him. After God refused to bless Saul in a battle he did the unthinkable. Saul “consulted a medium at Endor” (Roux and Williams, 2012). This consultation was against the law of the land and against the laws of God. During the final battle against the Philistines Saul was so fearful of capture that he committed suicide by falling on his own sword. Unlike Saul, David was God’s choice as king for the people. Being that he was from the tribe of Judah it meant “that he was God’s choice to become the next...

Words: 790 - Pages: 4