Hupnan Resource
Management
GAINING A COMPETITIVE ADVANTAGE

The Ohio State University
JOHN R. HOLLENBECK
Michigan State University

University of Wisconsin-Madison

) Cornell University

McGraw-Hill
Irwin

ENT;

Preface vi

1 Human Resource Management:
Gaining a Competitive
Advantage 2
Enter the World of Business: Starbucks:
HR Practices Help Focus on the Brew, Weather the Recession, and Prepare for Growth 3
Introduction 4
What Responsibilities and Roles Do HR
Departments Perform? 5
Strategic Role of the HRM Function 7
Demonstrating the Strategic Value of HR: HR
Analytics and Evidence-Based HR 10
The HRM Profession: Positions, Education, and Competencies 11
Competitive Challenges Influencing Human
Resource Management 14

Key Terms 61
Discussion Questions 61
Self-Assessment Exercise 62
Exercising Strategy 62
Managing People
Skill Shortages Make It Difficult to Fill Positions and Customer Orders 63
Twitter Focus 64
Notes 64

Parti
The Human Resource
Environment 69
2 Strategic Human Resource
Management 70

The Sustainability Challenge 14

Enter the World of Business: HP's New
Strategy 71

Evidence-Based HR 24

Introduction 72

Competing through Sustainability
Volunteerism and Going Green Are Reaping
Dividends for Employees, Communities, and the
Environment 30

What Is a Business Model? 72
GM's Attempt to Survive 73
What Is Strategic Management? 74
Components of the Strategic Management
Process 75
Linkage between HRM and the Strategic
Management Process 75

The Global Challenge 44
Competing through Globalization
Apple Polishes Its Image through Auditing
Overseas Suppliers 47
The Technology Challenge 48
Competing through Technology
Connectiveness Enhances HR Practices 51

Meeting Competitive Challenges through
HRM Practices 56
Organization of This Book 59
A Look Back 60
Summary 60