Acknowledgement

I am very grateful to my family for encouraging me and for the valuable guidance and advices they have given me in finalizing this assignment.

I am also grateful to Mr. Induneth De Silva for his guidance and advices from the beginning of the assignment.

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Executive Summary

Report contains a detail analysis on e-strategy plan for an organization and DFCC bank is chosen to analyze on business factors that underpin the e-strategy and developing a plan. Report comprises with; SWOT Analysis, Porter’s Generic strategies. Analysis on e-strategy plan, benefits, technical infrastructure required, alignment process with corporate strategy, discussion on processes to monitor the implementation process and challenges are included the report.

E-strategy integrates all business functions easing and enhancing its flexibility to provide exceptional customer service through technologically advance devices, and networking as it will reduce manual errors, time-lapses and workload significantly. Important in achieving organizational goals and objectives in the competitive global market through the speedy, efficient and excellent quality service it could provide to the customers. 24/7 availability, attractive online offers, secured and easy payment methods, quick access to all the products and services definitely helps to reach beyond local customer base.

Preparation of a proper implementation schedule is vital for the e-strategy success. Target Market selection, value analysis, selecting the most appropriate e-commerce platform and monitoring process ensures the sustainability and success of the plan. Maintaining long-term relationships with the key parties such as shareholders, government is important. Massive industry competition, globalization, taxes, technological changes are a few threats from the