...A Report On Market Developing of DTH Services Submitted By:- Bhuvaneshwar S. Kushwah 12BSP0292 Bharti Airtel Ltd. (DTH Division) Contents Introduction 3 History of Airtel Digital T.V (DTH) 3 Hardware Information 4 How digital TV works 4 Objective of the Project 6 Methodology 7 Competitors of Airtel Digital T.V 7 Mystery shopping 9 Importance of mystery shopping 9 Half of the week I was visiting one Airtel digital T.V Outlet 9 Creating new outlet of Airtel digital T.V. (DTH) 10 Why we were targeting these shops? 10 Problems face by me during the task 10 (Sales Promotion event at courtyard) 10 Van Activity 11 Objective of company behind Van activity 12 Following are the location where I have done van activity 12 Limitations of the Van activity 13 What I learn during van activity? 13 References:- 14 Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital...
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...just market leader & challenger but all players in the industry were playing with keen interest because of the size of this industry in India. The Indian DTH Market is projected to become the world’s largest DTH Market in 2012 itself. The regulations that necessitate digitization of television content & signals will also drive the sale of this product in the time to come. The advantage over cable & satellite service providers that it gives, rural & remote transmission because of wireless service, technological advances like electronic program guide that it provides makes it an enticing product for consumers. In race to acquire maximum customers companies have been fiercely fighting on the price point as well. Doordarshan’s DD Direct Plus with a conglomeration of free to air channels only plays at a different level for rural masses & economy seekers. The competition in the mainstream is mainly between the Dish TV & Tata Sky, with Airtel Digital TV, Reliance Big TV, Videocon D2H & Sun Direct Plus playing on a different platter. It becomes very interesting to see how these players fight it out between themselves on different fronts of positioning & differentiation; when the core offering of bouquets & prices are almost the same everywhere. All DTH majors bear loss in the industry right now & try to make it good with the help of Value Added Services they have to offer. Because of the inherent potential in the...
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