Human resource management (HRM, or simply HR) is the management process of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees

Agree – 1) Hard hrm strategy, employees are viewed as a resources which need to be used efficiently and temporary contracts 2) Less training , lower unit cost (92 compared to 100) , training budget lower than industry 3) linked to high productivity levels 4) tight span of control, staff more efficient as closely watched 5) increase profit margin, greater dividends 6) sign of success, business can set new strategies –smart phone strategy 7) increase profits even more and can invest within business, increase r and d budget as its only 1% compared to 10% industry

disagree 1) not effective as 10 defect compared to 5% industry average 2) will affect brand image, especially they are moving to supermarket known for quality 3) less sales, decrease revenue, higher costs to replace 10% deficit 4) less finance for smart phone 45 to 65 expansion 5) effect growth, as less market share due to lack of sales 6) less profit 7) business change strategy and will effect corporate objectives

evaluation – NO

short term reduces costs due to temporary contracts etc.
Long term can affect the strategy
Due to high number of defects
Less finance to exploit new 45 to 65
Should stick to soft hrm focus on quality, gain customers as entering new market, large potential customers, high market share, monopoly, monopoly power
Can look at investing in technology if workforce is not as important

Point for

1) Growing target market 25% of the UK population will be aged between 45–65 in 2014 rising to 30% in 2019 2) 3) making this age group a huge potential market 4) currently untapped 5)