...IS MASS MARKETING DEAD? 2 Abstract Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market. The paper compares mass marketing and its ability to reach today’s consumers. This examination of mass marketing shows its weakness in the market and its approach to becoming nonexistent. IS MASS MARKETING DEAD? 3 Is "Mass Marketing" Dead? The best approach todetermine the future of mass marketing is to take a look at its conception.The industrial revolution paved the way for the concept of mass marketing. Railroads were being built from coast to coast; providing transportation of both people and product.The telegraph was there to satisfy the need for faster communication.A country that relied on local markets was rapidly growing; cities were being populated and the demand to supply basic needs was greater than any time prior.Savvy entrepreneurs were able to seize this opportunity to make their brand known by mass producing their product and advertising.Mass marketing is a single market plan with the same mix of product, price, andpromotion strategies for the entire market.Those that adapted to this strategy were untouchable in the market place. Henry Ford was well known for his contributions to mass production.His innovative approach to making a car with limited features drastically lowered the production cost...
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...the awards and buzz surrounding the TrapEase also helped the investors see this as a high potential. The positioning of TrapEase is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement would be similar to their slogan “Easily trapping mice without a mess.” If the main target is people who stay home, then my mission statement’s point would not be about dead mice but about the peace of an environment that is rodentfree. The mission statement would read like this: “Ensuring a clean and safe environment for our customers through innovation.” 2. Martha has identified that the best target for the TrapEase is women since they do not enjoy the cleanup that happens with the original mousetrap and stay at home. It seems like Martha has used a fast train of thought to come up with this conclusion and not statistics. This is not the best market target. The number of women who study and have a professional life is growing. Martha would have to market the product even more heavily since the number of stayathome women is a smaller one than she believes. The next market segments they should target are restaurants, businesses, and especially environmentalists. This product is easy, clean, and safe and this will help make many targets happy. It is safe to use in a house with small children since it has no springtrap, it is easy to...
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...The Death of Mass Marketing Mass marketing is dead, or so the heads of social media companies would like companies to believe. Social media has transformed the foundation of marketing, introducing new protocols, paradigms, and procedures for targeting consumers. Indeed, consumers are using social media to communicate directly with companies whose brands they support, offering invaluable feedback in a nearly continual discursive loop on Twitter and other apps. Yet “personal marketing,” as Spellings (2009) puts it, is not necessarily the most effective means for all companies to manage their marketing strategy. Some companies still need to, and do, rely on mass marketing to get across their message to a broad consumer base. Take a company like McDonald’s, which has a target market too diverse for personal marketing to be necessarily of any greater value than mass marketing. Switching from mass to personal marketing would require enormous investments of time and personnel, and might not be as effective either. A similar thing can be said for Apple, which continues to use direct as well as personal marketing for its line of consumer products. The larger the brand, and the more broad its consumer base, the more necessary mass marketing becomes to ensure continued brand management and profitability. Mass marketing works in favor of the company, not the consumer. As a company-driven form of marketing, it is “based on taking your attention away from what you care about, and redirecting...
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...Introduction- What is Terrorism? “Terrorism is in its broadest sense, the use of intentionally indiscriminate violence (terror) in order to achieve a political, religious, or ideological aim. It is classified as fourth-generation warfare and as a violent crime. In modern times, terrorism is considered a major threat to society and therefore illegal under anti-terrorism laws in most jurisdictions. It is also considered a war crime under the laws of war when used to target non-combatants, such as civilians, neutral military personnel, or enemy prisoners of war” . Another Definition: “Terrorism is the unlawful use of force or violence against persons or property to intimidate or coerce a government or its citizens to further certain...
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... the awards and buzz surrounding the TrapEase also helped the investors see this as a high potential. The positioning of TrapEase is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement would be similar to their slogan “Easily trapping mice without a mess.” If the main target is people who stay home, then my mission statement’s point would not be about dead mice but about the peace of an environment that is rodentfree. The mission statement would read like this: “Ensuring a clean and safe environment for our customers through innovation.” 2. Martha has identified that the best target for the TrapEase is women since they do not enjoy the cleanup that happens with the original mousetrap and stay at home. It seems like Martha has used a fast train of thought to come up with this conclusion and not statistics. This is not the best market target. The number of women who study and have a professional life is growing. Martha would have to market the product even more heavily since the number of stayathome women is a smaller one than she believes. The next market segments they should target are restaurants, businesses, and especially environmentalists. This product is easy, clean, and safe and this will help make many targets happy. It is safe to use in a house with small children since it has no...
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...EXCALIBUR ENGINE PARTS – NEGOTIATION PLAN 1. What is your BATNA (Best Alternative to a Negotiated Agreement)? Sell the pistons to Hanks Super Monster Tractor for $300 / piston 2. Why it is the “best” alternative? * No other viable alternative available if we decided to go without major losses. * Better than not selling at all considering the poor demand for specialized pistons in the market 3. How acceptable your BATNA is to you? This is a very poor BATNA to sell the pistons at a significant loss 4. What are the implications of this acceptability for the way you approach this negotiation? * I’ll try to cut the deal with Knight Engines even if requires to offer some concessions. * If there are no profits for this quarter then the trust of the shareholders will be at stake. 5. Does it seem (initially) that one party is more dependent on getting a deal than the other party is? If so, what are the implications of this potential imbalance? Initially, it does look like we are more dependent on getting a deal with Knight Engines as our BATNA is very poor and we need a good outcome to avoid losses this quarter. But having said that it looks like the other party is also dependent on us because they need to fulfill an order with the government. Also, purchasing 8000 good quality pistons 2 weeks would be a difficult task for them. 6. Decide what the relevant issues are that you want to negotiate. Issues: a. Sales price b. Number of pistons c....
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...than I admit I had anticipated, particularly on the part of the religious characters like Bennington Reed. The ugly, human difficulties of Lynn Walker, C. J.'s mother, and the reality that these have limited or nothing to do with just "not having faith," are achieved unusually well. The way in which the thematic and plot predicaments of the novel are tied together in the conclusion is eminently useful. C.J was a young boy striving to do the right thing. A proof that C.J. Walker could undoubtedly raise the dead is covertly videoed, then publicly displayed. In one morning, C.J.'s mother, Lynn, saw their home become a fortification and her son becoming a target the society’s pressure was mounted on C.Js family. Grieving persons are despairing to see their loved ones raised from the dead. Spokespersons from religious groups, scientific organizations, news, medical and government agencies all lead in to gain maximum places of influence over the greatest power on earth (raising the dead). Through the distress, Lynn and her divorced husband, Joe, strive to find a way to escape with C.J. Their aim is to keep him protected from all the persons pursuing him. They want to make it attainable for him to live an ordinary pressure-free life again. To do it all, they must act swiftly before he's stolen away by powers in high...
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...The impending rise of the walking dead creeps closer and closer as the days pass. The exact time is uncertain, but its occurrence is inevitable. Many have begun preparing for the dawn of the dead, stocking up on valuable resources such as shelter, food and water, and weapons, all of which are key factors to surviving the zombie apocalypse. Initially, shelter must be established. A well concealed building, such as a prison, is an ideal shelter from zombies. It is large enough to accommodate a large body of survivors who are hopefully willing to join the fight against the army of the living dead. Gates, fences, and large open areas surrounding the facility make it easier to locate and fend off any zombies that try to breach the perimeter. The solid structure of the building itself will help further deter intruders. A high outlook post within the shelter will also need to be quartered; from which, a designated “spotter” can survey the surroundings for any posing danger. Additionally and unquestionably, food and water are necessities whether zombies are seeking your flesh or not. In order to maintain proper health and nutrition while fighting the undead, food, water, and any other desired supplies will need to be collected and stored. In the midst of the out breaking chaos sprung from the apocalypse, the necessary supplies can be looted from stores or other sources. A large stock of each item is recommended so that it may last an extended period of time. Acquiring such supplies...
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...Collateral Murder Morgan Pollock 496751 LM2A Table of content Final draft Page 3 First draft Page 7 Second draft Page 9 Third draft Page 12 Sources Page 16 Collateral Murder By Morgan Pollock On April 4th, 2010, a whistle-blowing website by the name of Wikileaks, released a classified United States military video depicting the indiscriminate slaying of over a dozen people in the Iraqi suburb of New Bagdad by an Apache helicopter crew (collateralmurder.com). Among the victims killed were two Reuters news reporters, Namir Noor-Eldeen and Saeed Chmagh . The video also contains an audio track of the soldiers voices responsible for the attack in which they laugh about the unprovoked slaughter. The following document covers, in detail, the events that unfold during the video, an extract from the U.S Military Rules Of Engagement for Iraq and in what ways they were violated by the soldiers in question and what happened during the days after the attack. It concludes with a brief discussion of the video by Wikileaks and the effects it has had. All the points in this document will provide evidence that proves, that the actions taken by the crew of the Apache helicopter were unwarranted and despicable. At 9:50 am, on the day of July 12th 2007, U.S. armed forces received reports of small arms fire in a Baghdad suburb of New Bagdad. The military claims it was unable to positively identify the...
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...spiritual life. Main worship then passes on to Loas; they differ from saints and angels in which they are not prayed too they are served. Loas are believed to be responsible for different aspects of human such as fertility, youth and beauty. Voodoo has many rituals in order to promote spiritual intrusion, communication and worship. Rituals may include singing and dancing, it involves but is not limited to animal sacrifices, zombification, etc. In this religion there are priests who are as supposedly chosen by dead ancestors. In Haitian Voodoo the practice of zombification is known to be far from folktale to practitioners, the fear of undergoing this painful process is used for population control. Zombification in Haitian society is defines as the dead being reason for evil purposed usually by a sorcerer. The process begins with the targeted person retracting a rapidly contracted illness with seemingly no cure. After a few hours or even days the target is proposed dead with symptoms such as lack of pulse,...
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...flawless-looking complexion, which is what you’ll see with Proactiv+. We also know that acne begins deep inside the pore, launched by a "perfect storm" of microscopic events - bacterial overgrowth, excess oil production, dead skin cells that clog the pore, and ultimately, inflammation creating a red, swollen bump on your skin. Proactiv+ is an acne-treatment system that delivers skincare in every step. Formulated not only to heal, treat, and clear acne, it also helps to diminish the evidence of past breakouts, restoring skin to its healthy-looking appearance. Here's how: * * STEP 3: REPAIR Complexion * Perfecting Hydrator Drenches skin with essential skincare ingredients designed to help soothe irritation, even skin tone, visibly reduce post-acne marks and leave skin soft, hydrated and radiant. Salicylic acid, and anti-acne medicine, helps pores appear smaller by keeping them free of the oily build-up that makes them appear larger. * * STEP 1: CLEANSE Skin Smoothing * Exfoliator Gentle exfoliating beads and glycolic acid gently move away excess oil, dirt , and other impurities so benzoyl peroxide can penetrate the pore to kill acne-causing bacteria. * STEP 2: TREAT Pore Targeting * Treatment Our exclusive Smart Target® is designed to deliver benzoyl peroxide directly into the pore with laser-like precision. More in the pore means fewer blemishes and less irritation on your skin. * STEP 3: REPAIR Complexion * ...
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...for providing the data. We remain responsible for all errors. †Department of Banking and Finance, Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106. Phone: (216) 368-2938, Fax: (216) 368-6249, E-mail: anurag.gupta@case.edu. ‡Department of Finance and Operations Management, Isenberg School of Management, University of Massachusetts, Amherst, MA 01003. Phone: (413) 545-3180, Fax: (413) 545-3858, E-mail: bliang@som.umass.edu. Do Hedge Funds Have Enough Capital? A Value-at-Risk Approach Abstract We examine the risk characteristics and capital adequacy of hedge funds through the Value-at-Risk approach. Using extensive data on nearly fifteen hundred hedge funds, we find that only 3.7% live and 10.9% dead funds are under-capitalized as of March 2003. Moreover, the undercapitalized funds are relatively small and constitute a tiny fraction of the total fund assets in our sample. Cross-sectionally, the variability in fund capitalization is related to size, investment...
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...kind of specie because it endanger. Asia, Africa, home to the overwhelming majority of the world's wild rhinos it’s approximately half million rhinos in the early of 20 century. If poaching is allowed to increase at the rates of the previous few years, it could drive the population to extinction in the next decade or two. There are 20,400 rhinos in total live in several other countries in Africa, and they face high poaching pressure across their range. According to official statistic 1215 where killed in south Africa it means that the average of killed is 1 rhino per 8 hours. So why are rhinos such easy targets for poachers? The killing has been driven by demand for rhino horns in Asia, especially in Vietnam and China, where some people believe the keratin-based horns can cure them of various ailments. Beside there were many different gangs that make rhinos horn their target due to its high value it cost 60000US per kilogram and those gangs using high-teach equipment to track down and kill rhinos In this paragraph I will describe the first solution of this problem. A solution can be to dehorn the Rhinos which mean cutting the horn from Rhinos. For example in Kenya they try to make them survive and protect them from poaching buy Rhinos felted with...
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...republicans state convention in the House of Representatives in Illinois. In the speech he makes it extremely clear who the supporters and opponents of slavery are. The background for the speech is the conflict between the Kansas-Nebraska law and the Supreme Courts decision in the Dred Scott case. The Kansas-Nebraska law allowed the states to decide whether they want to abolish slavery or not. The Supreme Court decided that the right of ownership of slaves should not be prevented in any state. A house divided is a speech by Abraham Lincoln. The speech took place in 1858. Abraham Lincoln was the 16th president of the United States. He is from the state Illinois. When the American Civil War took place abolishing slavery was not his primary target. It was to save the Union. "A house divided against itself cannot stand." I believe this government cannot endure; permanently half slave and half free. Lincoln does not think that the “house” can stand if it is divided. He does not believe that the government can endure to be half slave and half free. He does not believe the union to be dissolved, he does not want the union to fall, but he wishes that the union wont be divided. He is speaking to the gentlemen of the convention. The speech took place so he could get voters before the election. The purpose with the speech is first of all separate him self from Douglas and to show his viewpoints of the situation. The union got only two options; the United States would unavoidable become...
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...battles that took place astonished the generals that were at the head of the army. The skill the indians showed was unlike the others they had fought. They used advanced battle tactics as well as great positioning to escape the army. They arrived at the Crow’s and they turned them away, fearing that the U.S. would target them as well. The Nez Perce made their way to Canada, but there was a fateful battle not 200 miles from the border. The U.S. launched a surprise attack on the Nez Perce, planned by indian scouts that were recruited into the army. The battle left very little left to the indians. Here the Nez Perce head chieftain Joseph gave his legendary speech “Our Chiefs are killed; Looking Glass is dead, Toohoolhoolzote is dead. The old men are all dead. It is the young men who say yes or no. He who led on the young men is dead. It is cold, and we have no blankets; the little children are freezing to death. My people, some of them, have run away to the hills, and have no blankets, no food. No one knows where they are - perhaps freezing to death. I want to have time to look for my children, and see how many of them I can find. Maybe I shall find them among the dead. Hear me, my Chiefs! I am tired; my heart is sick and sad. From where the sun now stands I will fight no more forever.” (Gibbs Smith Education, “The Washington Journey”) My opinion is that this could all have been avoided if the U.S. would have stood by their original treaties and left the indians to their reservations...
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