...PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business, government agency, or a nonprofit organization) and the public. Significance/Purpose • Significance: public relations possess deep skills in media relations, market positioning and branding. • Purpose: to help companies deliver clear and unambiguous information to a target audience that matters to them event not sometimes. Composition • Public relations work consists of a variety of activities by individuals and organizations intended to promote a positive relationship or image among. General kinds of PR work: Publicity, Event management, Publication design. (Their products are intended to influence public opinion and are designed to promote and protect an individual or organization's image and products.) • Tactics Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Luxury Brand Government relations Food-centric relations IN LUXURY History of Louis Vuitton • • • • In 1854 it was first...
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...In modern society there are many stresses not felt by previous generations, these pressures have increased significantly as we continue to create new and more complex human systems. In a society driven by wealth and an obsession with success we have begun to cloud our vision of what values we deem important. This can ultimately culminate in a feeling of being pursued and trapped and society’s mental health has subsequently deteriorated. Accordingly the Ministry of Health Statistics 2009 1/5 New Zealanders experience a mental disorder sometime during their life, of these only 39% have visited mental health services, the Ministry of Health also found that 4.5% of New Zealanders have attempted suicide with males being 3.6% more likely to commit suicide than females. This is also reflected in OECD (Organisation for economic co-operation and development) statistics, New Zealand currently has the highest rate of youth suicide, ages 15-24, in countries belonging to the OECD and 29th highest overall suicide rate. This is why I have decided to explore ‘the catalysts prevalent in established society which can be detrimental to our populations overall mental health.’ This theme is prevalent within the following combination of texts; Howl by Allen Ginsberg, Mental Cases by Wilfred Owen, Requiem for a Dream by Darren Aronofsky and Shutter Island by Martin Scorsese. These texts explore different aspects of the human psyche and of mental illness by examining these texts I hope to identify and...
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...*Daryoosh Hayati Lecturer of English Language, Lamerd Branch, Islamic Azad University, Iran Journal of Subcontinent Researches University of Sistan and Baluchestan Vol. 3, No.7, summer 2011 (p.p 31-52) East meets West: a Study of Dual Identity in Mohsin Hamid’s the Reluctant Fundamentalist Abstract This essay will present a postcolonial study of how Eastern identity and Western identity clash in The Reluctant Fundamentalist by Mohsin Hamid, the Pakistani- American novelist, and make the character of the protagonist a glocal one, (A mixture of global and local), a term newly coined by Postcolonial scholars to show the ever clashing mixture of global and local dualities in immigrants’ personalities. The basis for this research paper is the postcolonial theories of Edward Said, Fanon and Homi K. Bhabha. The aim is to question simply and sardonically the human cost of empire building, moreover it is discussed how the people in a totally alien culture are faced with different cultural predicaments, dilemmas as well as contradictions threatening their identity. Identity is supposed to be stable, while as this novel indicates, it is more of glocal identity which is at risk due to the cultural conflicts, as a result of which identity and ethnicity are subjected to change for the benefit of the hegemony. In line with Edward Said’s: “the East writes back” it is shown how this novel is a reaction to the discourse of colonization from the Pakistani side (which stands for the East)...
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...how psychologically father-absence affects the development of the female character which strongly decides their fate based on Stephan Zweig’s novel: Letter from an Unknown Woman. Key words: father-absence， the Name-of-the-Father 1. Introduction Letter from an Unknown Woman is one of the most famous novels composed by Austrian writer Stephan Zweig. Its cyclically-told tale of romantic yearning and pining for love is embodied in the doomed, delusional relationship of the two romantic leads: a young neighbor girl's steadfast, sacrificial love for a self-absorbed, dilettante writer. Zweig uses the form of the woman’s monologue as a letter to show us a tragic story of her whole life: how she falls in love with her neighbor, keeps faith for him through her whole life while the man has never recognized or remembered her. Many critics believe that the root-cause of this love-tragedy lies in the indifference roused by materialism during people’s relationship. However apart from this, there is a psychological barrier in the character of this heroin, which should also pay the price. We can deduce from the novel that she is shy, sensitive, self-enclosed and holdfast to the people she loves. To some extent, her struggle with the fate seems to be pale for it is through this character...
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...Constructivism (learning theory) Constructivism is a theory to explain how knowledge is constructed in the human being when information comes into contact with existing knowledge that had been developed by experiences. It has its roots in cognitive psychology and biology and an approach to education that lays emphasis on the ways knowledge is created in order to adapt to the world. Constructs are the different types of filters we choose to place over our realities to change our reality from chaos to order. Von Glasersfeld describes constructivism as “a theory of knowledge with roots in philosophy, psychology, and cybernetics”.[1] Constructivism has implications to the theory of instruction. Discovery learning, hands-on, experiential, collaborate, project-based, tasked-based are a number of application that base teaching and learning. Constructivists • John Dewey (1859–1952) • Maria Montessori (1870–1952) • Władysław Strzemiński (1893–1952) • Lev Vygotsky (1896–1934) • Jean Piaget (1896–1980) • George Kelly (1905–1967) • Heinz von Foerster (1911–2002) • Ernst von Glasersfeld (1917–2010) • Paul Watzlawick (1921–2007) • Edgar Morin (1921–) • Humberto Maturana (1928–) • Laszlo Garai (1935–) • David A. Kolb (1939–) Historical and Theoretical Roots According to Kliebard,[2] John Dewey created an active intellectual learning environment in his laboratory school during the early 20th century. Neuroscience now supports this form of active learning as the way people naturally...
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...Lexical borrowing = slovní výpůjčky - adoption from another lg with the same meaning English is tolerant to other lgs, nenasytný vypůjčovatel (70% non-anglosaxon origin), welcomes foreign words, not homogenous lg like French (majority of expressions was taken from F.) reasons: lg feels a need for a new word; to pre-denote a special concept (Sputnik, gradually disappeared from lg; certain lg has a kind of prestigious position (matter of fashion, but overuse of English words; matter of political force); distinction of functional style (matter of development) – three synonymical expressions of diff. origin (anglo-saxon origin: home, French words (additional meanings): resindence, Latin words: domicile, Greek origin, etc.) layers of three origins : hunt/chase/pursue rise/mount/ascend ask/question (certain amount of intensity)/interrogate high tolerance in English; in French and in German – used to avoid it; in Czech – had to defend its position to German, Linguists tried to set certain rules for using words=re-establishion of Czech lg English changes pronunciation of borrowed words (E. is simply a germanic lg, but more Romans lg in vocabulary) the basic vocabulary=core vocabulary (be, have, do) is Anglo-Saxon, surrounding periphery of v. maybe borrowed (count a word each time that occurs) wave of new adoptions: swift adotion - in some periods in lg more words than usual are adopted, in the 13. century after the Norman conquest, natural mechanism!! self-regulated – if there...
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...http://www.historytoday.com/jerome-de-groot/signposts-historical-fiction These were some of the questions raised at a recent conference at the Institute of Historical Research at which History Today Editor, Paul Lay, hosted a discussion between Hilary Mantel, author of Wolf Hall, and the Tudor historian David Loades. Historians often describe themselves as detectives, seeking out a kind of truth among the conflicting evidence of the past. There is, furthermore, a large and growing subgenre of historical crime fiction. From C.J. Sansom to Philip Pullman, from Orhan Pamuk to Walter Mosley, from Ellis Peters to Boris Akunin, novelists have been keen to use the past as a backdrop for their stories of detection and mystery. The most famous historical detective might be Brother William of Baskerville in Umberto Eco’s peerless The Name of the Rose (Il nome della rosa, 1980). Recently we have seen a flowering of historical crime fiction as the subgenre attains maturity and becomes increasingly popular and innovative. Jason Goodwin, Philip Kerr and Susan Hill were all shortlisted for the prestigious Crime Writers Association Dagger this year (recent historical winners include Arianna Franklin, Jake Arnott and Craig Russell). Clearly the combination of thriller, crime and historical detail is compelling. Anne Perry’s new Inspector Pitt novel, Betrayal at Lisson Grove (out in paperback from Headline this year) is a pacy, twisting thriller. It is 1895 and Pitt is up against a conspiracy...
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...Otherness: Essays and Studies 1.1 October 2010 Haunting Poetry: Trauma, Otherness and Textuality in Michael Cunningham’s Specimen Days Olu Jenzen Early conceptions of trauma are intimately linked not only with modernity but specifically with the height of industrialisation (Micale and Lerner 2001). This is converged in the opening of Specimen Days particularly in the image of an industrial accident at the ironworks where a young man is killed by the stamping machine. His young brother, replacing him at the machine after the funeral, then experiences an apparition of the dead brother still trapped inside the machine, which leads him to believe that all machines house entrapped ghosts of the dead. Writing on the Victorians’ anxieties about internal disruption caused by the advent of the railway, Jill Matus (2001, 415) has pointed out that, Freud himself remarked in Beyond the Pleasure Principle (1920), [that] there is ‘a condition [which] has long been known and described [and] which occurs after severe mechanical concussions, railway disasters and other accidents involving a risk to life; it has been given the name of traumatic neurosis’ (12). Freud’s remark brings to the fore the traumas of the industrial age as both individually and publicly experienced and negotiated. This condition of trauma as private and public, individual yet also societal is held in tension throughout Cunningham’s novel. Reflecting on the otherness of trauma and its vexed relationship to representation...
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... • The humanities aim at educating. THE ARTS: What is it? • The word “art” usually refers to the so-called “fine arts” (e.g. pictorial, plastic, and building)– and to the so-called “minor arts” (everyday, useful, applied, and decorative arts) • The word “art” is derived from arti, which denotes craftsmanship, skill, mastery of form, inventiveness. • Art serves as a technical and creative record of human needs and achievements. The word 'art' is often used in our daily lives. However, when we scrutinize the word in depth, defining what is art may not be as straight forward as it appears to be. SOURCE: Atkins, R. (2010). Art Speak; A Guide to Contemporary Ideas, Movements and Buzzwords. In this module, we are dealing with the subject of aesthetic visual arts, which includes painting, sculpture, photography, and so on. Aesthetic art, in my opinion, is something...
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...dracontias 1 2007 no. 1 2007 1 dracontias 1 2007 2 dracontias 1 2007 Melez! Occasionally, one encounters persons calling themselves “theoretical magicians” and thus meaning that they subscribe to the magical paradigms without practising magic. But, theoretical magic is a contradiction. Magic is practice, action. Eugenio Trias, professor in philosophy, have pointed out that the word magic can be traced back to the same root as make (Swedish makt meaning ‘power’, German machen meaning ‘do’ or ‘make’). Magic is a creative, creating force through which the magician enables his visions through action. This is echoed in the Draconian magical formula: Visio, Vires, Actio: Vision, Force, Action. Practising magic, however, is an art that demands dedication, patience and discipline. A process of ennobling is demanded to develop the magical abilities, a path of initiation, an alchemy in which vision and action are united into a whole. The Magical Week on Gotland is the most important magical highlight of the year, where we unite magical work with inspiring social activities and there will be a unique opportunity to work magically in depth together with others in Dragon Rouge. The Magical Week 2007 we will focus on Visio Vires Actio – The Draconian Alchemy and we will ennoble our magical abilities during intensive magical operations. HDHM! Dracontias No. 1 2007 In this issue: Editorial A few words by Thomas Karlsson The Path Through the Underworld By Anne L. The Manala...
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...Sammy’s Journey As a “Professional Sidekick” ENG 99B: Senior Honors Essay Aaron Mitchell Finegold Professor Caron Irr Spring 2009 Chapter 1: Introduction, What Is a Sidekick? Something about The Amazing Adventures of Kavalier & Clay’s syntax sounds like a comic book itself, not unlike the two characters of Detective Comics who are always billed as Batman & Robin. “Robin & Batman” makes no sense, since Batman (Bruce Wayne) is the protagonist of the story and Robin (Dick Grayson) is his ward. The ordering of names is indicative of both their working style as superheroes as well as their living arrangement, which caused a great deal of controversy both in the context of the novel and some of the historical events it references. For Sammy Clay, the sidekick role apparent in the ordering of his and Josef’s names provides him a creative and continual outlet for his sexual desires, until the final crisis of the novel in which his learning of this very trend allows him to break free of his role and live his life in fulfillment and contentment. The connection between Kavalier & Clay and Batman becomes apparent not only through linguistic observation, but also through several references Chabon makes in the novel comparing one or both characters. Arguably, the interrogation Sammy faces at the trial about Wayne and Grayson’s relationship is the most explicit in that they both live together and they work as a team to achieve a common...
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...English-E11-12 7/27/07 2:24 PM Page 1 Ministry of Education The Ontario Curriculum Grades 11 and 12 English Printed on recycled paper 07-003 ISBN 978-1-4249-4741-6 (Print) ISBN 978-1-4249-4742-3 (PDF) ISBN 978-1-4249-4743-0 (TXT) © Queen’s Printer for Ontario, 2007 2007 REVISED CONTENTS INTRODUCTION 3 Secondary Schools for the Twenty-first Century . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Importance of Literacy, Language, and the English Curriculum . . . . . . . . . . . . . . . . . . . Principles Underlying the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Roles and Responsibilities in English Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE PROGRAM IN ENGLISH 3 3 4 5 9 Overview of the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Curriculum Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Strands in the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ASSESSMENT AND EVALUATION OF STUDENT ACHIEVEMENT Basic Considerations . . . . . . . . . . . ....
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...[pic] Гальперин И.Р. Стилистика английского языка Издательство: М.: Высшая школа, 1977 г. В учебнике рассматриваются общие проблемы стилистики, дается стилистическая квалификация английского словарного состава, описываются фонетические, лексические и лексико-фразеологические выразительные средства, рассматриваются синтаксические выразительные средства и проблемы лингвистической композиции отрезков высказывания, выходящие за пределы предложения. Одна глава посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief...
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...Version 1 General Certificate of Education (A-level) January 2013 English Literature A (Specification 2740) LTA1C Unit 1: Texts in Context The Struggle for Identity in Modern Literature Report on the Examination Further copies of this Report on the Examination are available from: aqa.org.uk Copyright © 2013 AQA and its licensors. All rights reserved. Copyright AQA retains the copyright on all its publications. However, registered centres for AQA are permitted to copy material from this booklet for their own internal use, with the following important exception: AQA cannot give permission to centres to photocopy any material that is acknowledged to a third party even for internal use within the centre. Set and published by the Assessment and Qualifications Alliance. The Assessment and Qualifications Alliance (AQA) is a company limited by guarantee registered in England and Wales (company number 3644723) and a registered charity (registered charity number 1073334). Registered address: AQA, Devas Street, Manchester M15 6EX. Report on the Examination – General Certificate of Education (A-level) English Literature A – Unit 1: Texts in Context: The Struggle for Identity in Modern Literature – January 2013 PRINCIPAL EXAMINER’S REPORT: January 2013 LTA1C The Struggle for Identity in Modern Literature The entry was around 2000 candidates, compared to nearer 7000 last summer and about 1400 the previous January, with the large majority of students choosing to answer on Duffy’s...
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...re tu ra li CAPE Modern te ng Languages Literatures nE e siniEnglish ur e at l er g it En sin ur e at er it L Caribbean Examinations Council ® SYLLABUS SPECIMEN PAPER CSEC® SYLLABUS,MARK SCHEME SPECIMEN PAPER, MARK SCHEME SUBJECT REPORTS AND SUBJECT REPORTS Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48228-9 © Caribbean Examinations Council (CXC ®) 2015 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 This revised version published 2015 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Literatures...
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