...A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small, it is India. Until yesterday, all the world's auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7,956-crore Maruti Udyog Ltd (MUL)--in the small car segment. Suddenly Daewoo Motors India and Hyundai Motors India--are changing lanes midway, making the small car market as the pivot of their marketing strategy in India. Couple that with the fact that two domestic manufacturers--the Rs 10,074-crore Tata Engineering & Locomotive Co. (TELCO) and the Rs 223-crore Kinetic Engineering--are ready with similar indigenously-designed products to compete in this market The last two years has really been the period of war in the small car market The story Behind…. The auto majors read the market wrong. Since the small segment was dominated by MULwith a market share of 96 per cent and given that the Trans –national brands already had tried-and-tested mid-size models in Indian market, this segment was more attractive than the existing ones. This perceptual change was because of two reasons. • • The clutter in the large and midsize segment due to entry of many international players. The small segment grew faster than the mid-size one, driven...
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...FINDER I love the idea of using the Greek word for Finder as the main character’s name… maybe that could even work into the title? The headlines are talking. They say that there are only an estimated 6000 Followers left worldwide and about 10 percent of them may be found in North America. China claims to have wiped them out altogether, while India believes that they can be rehabilitated. Those headlines were from two days ago blaring through my Blue Tooth and YAHWEH alone knows how many of us are left. But after 80 - 100 years of persecution, since the Government’s war on the Followers, we’ve learned how to hide in plain sight. It takes a lot more money living in The Cities than in the communes where I was raised. But after they found our camp, about forty people strong, maybe 34 of us all told were BORNAGAINSAVED. The others were people we’d find on the road hungry, alone, broken; designated appointments from YAHWEH – well after they found our camp . . . well, I’ve been living in cities since then. They called us something else then, but the name has been lost. Now they just call us walking dead or religious trash. Either way it’s all the same. If they catch us, then it’s the Big Show: no ifs, ands, or but’s. Even on the news feeds, we’re “they,” or “suspects,” or “fanatics” and never our names. We’re the nameless ones. That’s how we can tell true Followers from the government plants they keep sending us. You can tell by the scars we carry. Many of us grow our hairs...
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...Women face greater challenges at the workplace. Do you agree or disagree? Write an essay, giving reasons to support your viewpoint. A photograph recently caught my attention. It was a mother carrying her 18 month old daughter in one hand and a document in the other. What’s special about it? She is a member of the European Parliament, Licia Ronzulli, and this photograph was taken when she was addressing the parliament. This epitomizes modern motherhood, and takes multitasking to new dimensions. Just stringing together the two words “women” and “workplace” automatically conjures the third word in our mind- “Challenge”. But as work places are constantly evolving, what one perceives as a challenge is indeed changing. A few decades ago nurse , receptionist or secretary was all a working woman could aspire to be. Any woman who dreamed beyond was ridiculed and her integrity was questioned. Corporates viewed women as weaker and less committed than male counterparts. “Lady Candidates Need Not Apply”- was the common last line in job advertisements. Those 5 words in a ‘TELCO’ advertisement sparked Sudha Murthy to send the famous postcard to JRD Tata in 1974 saying “I am surprised how a company such as Telco is discriminating on the basis of gender”. When I first walked through TML factory, I wondered how Sudha would have felt 37 years before, knowing that hers were the first feminine footsteps there. Did she possibly know then that she had taken a giant leap for her kind in TELCO...
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...Daewoo Cars: Changing the Rules about How to Compete I. Introduction Daewoo-the South Korean corporation- was highly successful launched in entering the UK car market. It was successfully selling 35,000 vehicles in less of two years. This corporation continuously invests for £ 700 million in setting up a car factory in Britain, which considered to the large scale investment in design, development, and marketing and sales. In preparing the car launched, they were promoting themselves as ‘the biggest car company you’ve never heard of’. Daewoo was the second Korea’s bigger car maker and the 33rd largest business group and also has an aggressive plan for expansion and globalization. The pre-launched was stated the Daewoo presence and the market strategy in controlling the distribution chain by dealing direct customers. Daewoo’s market position was based on an innovative packaging of benefits and services around the car, a totally new approach to distribution, and the customer’s purchasing experience, and an emphasis on customer service. For evidence, Daewoo achieved 0.9 percent share of UK new car market by selling 10,000 vehicles within six month. The competitiveness in UK market car was fiercely challenging. According to the market research by Daewoo, motorist found that traditional motor dealers were not making customers feel welcome. The researches also found that one third of buyers were women. This market opportunity was used by Daewoo in implementing the...
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...Global Expansion Strategies of Two Korean Carmakers- Case Analysis B6110: Supply Chain Optimization and Outsourcing January 27, 2012 Two Korean Carmakers- Strategic Situations Daewoo and Hyundai are two Korean carmakers who enjoy many structural similarities. Yet the two are direct competitors in the Korean automobile industry, where they are jostling for position, pushing for economies of scale, and hoping to sure up a competitive advantage. Both Daewoo and Hyundai look to international expansion as their recipe for success. Each has formulated a specific expansion strategy in the past based on its particular market situation. Both Daewoo and Hyundai now look to international global expansion for future success. Expansion & Supply Chain The direct competition with each other in the Korean car market had an enormous influence on each firm’s past globalization strategies. The Korean automobile industry has been dominated by Hyundai since the 1970’s. By 1993, Hyundai had established a 50% market share in the Korean market, whereas Daewoo only held 20% (Bowon, 2005, p. 148). In 1993, Hyundai also enjoyed 58% of the market share of automobile exports by Korean companies, whereas Daewoo’s exporting efforts had failed (Bowon, 2005, p. 148). Moving forward from 1993, Daewoo and Hyundai took into account their competitive position against each other when deciding how to conduct their global expansion strategy. “Daewoo focused on expeditiously achieving...
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...“A PROJECT OF MARKETING PLAN” PRE SE NTE D T O PROF. DR. NADEEM AHMAD BASHIR PR ES ENT ED BY MAZHAR HUSSAIN I.D # 023111 ABDUL HAFEEZ I.D# 023117 MUDASSAR HAMEED I.D # 023392 MUHAMMAD NADEEM AHMAD I.D # 023114 Institute Of Management Sciences Lahore To the people who have worked tediously through the ages to uphold the principles of determination, commitment and devotion for the sake of humanity. ACKNOWLEDGEMENT We wish to place on record our indebtedness to the following people for the continuous support we received during the process of compilation of this report. In particular to Dr. Nadeem Ahmad Bashir, our teacher, for his unrelenting interest, keeping constant contacts and help that he gave during the process. We are also thankful to Daewoo people for providing material relating to this report. TABLE OF CONTENTS 1. Executive Summary 2. Daewoo International Corporation Introduction General Information Company Chronology Departments Management 1 2 3. Daewoo in Pakistan Introduction Why Daewoo in Pakistan? Start in Pakistan Investment 6 4. Services 5. Special Features 6. SWOT Analysis 7. Marketing Plan • • • • • • • • • Mission statement People vision Marketing objectives Target market Market positioning 8 9 10 11 8. Marketing Mix Product Place Promotion Price 13 9. Conclusion & Recommendations 15 Executive Summary The Diagnostic study on Daewoo Express Bus Service is indeed...
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...automobile industry. First, automobile industry is connected with many other relative industries. In addition, it is a labor intensive industry which needs a lot of fixed cost and the capital for further investment. These characteristics also evoke many alliances between the relative firms in order to reduce the costs. Second, rivalry among existing firms has become very fierce in this industry since the economy started to decline. One of the wise ways to get through this crisis would be the alliance strategy. 2. In the first JV, did GM and Daewoo have the necessary relational capabilities to make the JV work? In the first Joint venture between GM and Daewoo, I would like to say they fail to develop their relational capabilities. At the beginning, it is true that they had the relational capabilities in order to make the JV work. GM was willing to give their superior technology to upgrade Daewoo’s quality of product, and Daewoo was willing to help GM enter the small car market in both North America and Asia. However, it did not worked very well due to the poor communication. When the problems such as labor strikes and the poor quality of LeMans occurred, their efforts to overcome these problems were poor and uncooperative to each other. Daewoo argued that the poor sales were not primarily due to quality problems, but due to GM’s poor marketing efforts that had not treated the LeMans as one of GM’s own models. Further, Daewoo was...
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...CASE – 1 INTERNATIONAL CASE: MCDONALDS’S – SERVING FAST FOOD AROUND THE WORLD Ray Kroc opened the first McDonald’s restaurant in1955. He offered a limited menu of high-quality, moderately-priced food served in spotless surroundings. McDonald’s QSC&V (quality, service, cleanliness, and value) was a hit. The chain expanded into every state in the nation. By 1983 it had more than 6,000 restaurants in the United States and by 1995 it had more than 18,000 restaurants in 89 countries, located in six continents. In 1995 alone, the company built 2,400 restaurants, and by 2001 it had more than 29,000 restaurants in 121 countries. In 1967, McDonald’s opened its first restaurant outside United States, in Canada. Since then, international growth has been accelerate. In 1995, the “Big Six” countries that provide about 80 per cent of the international operating income are: Canada, Japan, Germany, Australia, France, and England. Yet fast food has barely touched many cultures. The opportunities for expanding the market are great, as 99 per cent of the world population are not yet McDonald’s customers. For example, in China, with a population of 1.2 billion people, there were only 62 McDonald’s restaurants in 1995. McDonald’s vision is to be the major player in food services around the world. In Europe, McDonald’s maintains a small percentage of restaurant sales but commands a large share of the fast-food market. It took the company 14 years of planning before...
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...The Baldwin-Wallace College Journal of Research and Creative Studies, Fall 2007, 1(1):12-24 Performance of the South Korean Automobile Industry in the Domestic and United States Markets Robert R. Ebert1 and Mariel Montoney2 1 2 Department of Economics, Baldwin-Wallace College, 275 Eastland Rd., Berea, OH 44017; Economics Program, Baldwin-Wallace College, 275 Eastland Rd., Berea, OH 44017 The South Korean automobile industry has undergone considerable growth since its inception in the 1960s. That growth was initially driven by domestic demand. Since the Asian financial crisis of 1997, however, production increases for the South Korean automobile industry have been primarily a function of export sales. The research presented here explores changes in the structure of demand in its two principal marketsdomestic South Korean market and the United States market. Two models of demand are developed- one for each of the markets. Several macro economic variables are identified that have a statistically significant relationship with the demand for automobiles in each of the markets. An interesting finding of the research is that the factors apparently driving demand are different in the two markets suggesting the structure of automobile demand in South Korea differs significantly from the demand for that country’s vehicles in the United States. A major challenge facing the South Korean automobile industry is how to utilize its capacity when confronted with...
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...Organizational Impact Paper Q/I361 June 12, 2014 Nikki Jackson Organizational Impact Paper Innovation can transform and possibly reinvent services and products to accommodate the needs and demands of the market. Today innovation is taking organizations and rewiring them for growth. In a time of change and reduce profits, organizations are retooling and finding the need to modify business strategy. Without innovative programs or ideas, change is difficult for a business however; change can’t be avoided in this competitive world of business. We will evaluate the impact of innovation on South West Air Line, General Motors, and JCPenny, AT&T, and talk about the impact on strategy, process, product, or services with each type of organization. All organizations noted above use innovation and creativity as the main source for improving business strategy. Southwest Airlines Southwest airlines are a company that started with very little money back in 1971 that now operates on the offensive as an innovator. The innovation that made Southwest Airlines prevalent is the way they can offer lower fares, the regularity of flight accessibility and on time departures and arrivals, and their exceptional safety record. Southwest is always thinking innovation which keeps the airline in the forefront in the industry, while using their innovated thinking the airlines acquired jet fuel at a lesser amount for future use; this is clever innovative and creative thinking. “Tickets less travel...
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...A PROJECT REPORT ON “STUDY OF AFTER SALES SERVICES” UNDERTAKEN AT EMPIRE MOTORS PRIVATE LIMITED. (NAVSARI) Submitted By: PRAFFUL R VADNARE ID: 06MBA60 Guided By: JITESH PARMAR MBA PROGRAMME (Year 2006-08) SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION. COLLEGE CERTIFICATE This is to certify that the summer project report entitled “Study of after sales services” at Empire motors Pvt. Ltd., Navsari has been carried out by Prafful R. Vadnere (06 MBA 60) towards the partial fulfillment of the requirement for the degree of Master of Business Administration has been found satisfactory during academic year 2006-07. [Mr. Jitesh Parmar] Faculty Guide Date: Place: Gopal Vidyanagar. [Dr. Bankim Patel] Director DECLARATION I the undersign Mr. Prafful Ravindra Vadnere declare that this summer project report entitled “Study of after sales services at Empire motors Pvt. Ltd., Navsari” is the result of my own work for the fulfillment of the award of degree of Master of Business Administration and has not been previously submitted to any other University or Institute for any other examination and any other purpose by any other person. I further declare that the personal data and information received from any respondent during survey has not been shared with any one and is used for academic purpose only. Date: Mr. Prafful R. Vadnere (06 MBA 60) ACKNOWLEDGEMENT Achieving anything...
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...What in your view were the reasons for divorce between GM and Daewoo? In 1984, General Motors (GM) and Daewoo formed a 50/50 joint venture (JV) called the Daewoo Motor Company. GM and Daewoo each contributed $100 million in equity. The JV would produce the Pontiac LeMans, which was based on GM’s popular Opel Kadett model developed by GM’s wholly owned German Subsidiary Opel. Commentators hailed the alliance as a brilliant outcome of a corporate marriage of German technology and Korean labor (whose cost was low at that time). As a win-win combination, GM would tackle the small car market in North America and eventually expand into Asia, while Daewoo would gain access to superior technology. Unfortunately, the alliance was problematic. By the late 1980s, Korean workers at the JB launched a series of bitter strikes to demand better pay. Ultimately, the JV had to more than double their wages, wiping out the low cost advantage and the poor quality of the LeMans. Electrical systems and brakes often failed. Daewoo, however, argued that the poor sales were primarily due not to the quality problems but to GM’s poor marketing efforts that had not treated the LeMans as one of GM’s own models. Further, Daewoo was deeply frustrated by GM’s determination to block efforts to export the LeMans to Eastern Europe, which Daewoo saw as its ideal market. GM’s reasoning was that Eastern Europe was Opel’s territory. GM’s Expectation * Increase in imports (80,000 to 1,00,000 cars a year) ...
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...form • bring your completed form to a Borders, Borders Express, or Waldenbooks store and choose your FREE BOOK** *No purchase necessary. **Form must be completed and brought to any Borders, Borders Express, or Waldenbooks store by 8/26/10 to redeem coupon. Offer valid in-store only. Valid only on selected titles. NAME AGE WHAT BOOKS HAVE YOU READ THIS SUMMER? LIST THEM HERE: 1. 2. 3. 4. 5. ❏ YES—MY CHILD READ 10 BOOKS! 6. 7. 8. 9. 10. PARENT/GUARDIAN SIGNATURE WE DARED YOU... AND YOU DID IT! Simply come into any Borders, Borders Express, or Waldenbooks store to choose your Ramona the Brave by Beverly Cleary ISBN 0380709597 Miss Daisy is Crazy! by Dan Gutman ISBN 0060507004 Flat Stanley by Jeff Brown ISBN 0060097914 Dear Mr. Henshaw by Beverly Cleary ISBN 0380709589 FREE BOOK Johnny Tremain by Esther Forbes ISBN 0440442508 The River by Gary Paulsen ISBN 0440407532 Kristy’s Great Idea by Ann M. Martin ISBN 0545174759 CHOOSE FROM ANY OF THESE GREAT TITLES: The Ruins of Gorlan by John Flanagan ISBN 0142417440 Hoot by Carl Hiaasen ISBN 0440419395 The Witch of Blackbird Pond by Elizabeth George Speare ISBN 0440495962 Ask a bookseller for details. Offer valid in-store only. While supplies last. Titles and editions subject to change at Borders’ discretion. Valid only on selected titles. Not valid for all editions of selected titles. May not be combined with sale pricing, other coupons, or corporate, classroom, or other group discounts. Original coupon...
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...What are you trying to say?（你到底想说什么？） Don't be silly.（别胡闹了。） How strong are your glasses?（你近视多少度？） Just because.（没有别的原因。） It isn't the way I hoped it would be.（这不是我所盼望的。） You will never guess.（你永远猜不到。） No one could do anything about it.（众人对此束手无措。） I saw something deeply disturbing.（深感事情不妙。） Money is a good servant but a bad master.（要做金钱的主人，莫做金钱的奴隶。） I am not available.（我正忙着） Wisdom in the mind is better than money in the hand.(脑中的知识比手中的金钱更重要） Never say die.it's a piece of cake.别泄气，那只是小菜一碟。 Don't worry.you'll get use to it soon.别担心，很快你就会习惯的。 I konw how you feel.我明白你的感受。 You win some.you lose some.胜败乃兵家常事。 Don't bury your head in the sand.不要逃避现实。 I didn't expect you to such a good job.我没想到你干得这么好。 You are coming alone well.你做得挺顺利。 She is well-build.她的身材真棒。 You look neat and fresh.你看起来很清纯。 You have a beautiful personality.你的气质很好。 You flatter me immensely.你过奖啦。 You should be slow to judge others.你不应该随意评论别人。 I hope you will excuse me if i make any mistake.如有任何错误，请你原谅 It was most careless ofme.我太粗心了。 It was quite by accident.真是始料不及。 I wish i had all the time i'd ever wasted,so i could waste it all over again.我希望所有被我浪费的时间重新回来，让我再浪费一遍。 I like you the way you were.我喜欢你以前的样子。 You two go ahead to the movie without me,i don't want to be a third wheel.你们两个自己去看电影吧，我不想当电灯泡。 Do you have anyone in mind?你有心上人吗？ How long have you known her？你认识她多久了？ It was love at frist sight.一见钟情 I'd bettle hit the books.我要复习功课啦。 a piece of one's mind...
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...GM Ignition Switch Scandal General Motors recalled about 800,000 cars due to faulty ignition switches on February 6, 2014. The problem with the faulty part was that it could shut off the engine while driving, thus preventing the airbags from deploying and inflating. General Motors to recall more of its small cars, which resulted in almost 30 million cars worldwide recalled and them having to compensate for 124 deaths. The faulty part had been well known to GM for upwards of ten years prior to them declaring the recall. (Smith, 2014) This major issue began in 2001 during pre-production testing of GM’s Saturn Ion. GM engineers experience problems with ignition switches on the Ion. The exact problem was with a mechanism in the car that is supposed to hold the ignition key in place. According to GM’s records, an internal report shows that the problem was resolved when the switch was redesigned and fixed. Not too long after this initial issue in 2004 a GM service technician sees a Saturn Ion stall while being driven stating that "several other keys on the key ring” was the issue. The technician then records within the same report that "the additional weight of the keys had worn out the ignition switch." (Valdes-Dapena, 2014) Another major ethical dilemma occurred in the testing and manufacturing of another GM car, Chevrolet Cobalt. In 2004, A GM engineer bumps into the key in a Chevrolet Cobalt during testing, thus causing it to immediately lose power. In 2005 General Motors receives...
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