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Decollapse Inc

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Submitted By nishantbhagia
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NISHANT K BHAGIYA nishantkbhagiya@bharatpetroleum.in EDP NO: 9687

NITIN MEHTA nitinmehta@bharatpetroleum.in EDP NO: 9965

ABSTRACT:
IT-BPO sector in India aggregated revenues of USD 88.1 billion in FY2011, generating direct employment for over 2.5 million people, as the industry continued its journey on the core themes identified for the next decade – Diversification, Transformation, Innovation and Inclusion. The industry focused on emerging verticals, markets and customer segments, driving innovation-led transformation in client organizations and transforming its internal operations. The domestic IT-BPO market witnessed the Indian consumers going up the IT maturity curve, return of economic growth, efforts by organizations and the government to increase technology adoption, and emergence of new delivery platforms thus driving growth.
For Ravi Ramamoorthy, CEO of Decollapse Inc, the following will be the key issues while going for customer acquisition for their newly developed software – E-Guard.
 India is a late adopter as far as software product is concerned.
 Don’t want to spend big. Looks for low cost work around solutions and mentality that everything is Ok in India is another hindrance.
 Intangible offering: Given the high emphasis most people in the SME (& even in enterprise) space on tangible items, the willingness to pay for software products is little.
 Expectation of 100% fit to the customer’s situation.
 “I can do it myself” syndrome.
 Piracy: We have heard it countless times.

SOME BASIC FACTS ON SOFTWARE COMPANIES WHILE GOING FOR CUSTOMER ACQUISITION:

A. They spend on average 39% revenues on customer acquisition.
B. Web Portals are still the most effective online method for acquiring new customers.
C. Social Media marketing is gaining popularity.
D. Use of Vendor Cross-Sell will

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