Kellogg’s Business Strategy
Strategic management is extremely important for the development and expansion of organizations. It is the science of formulating and achieving short-term and long-term objectives.
Kellogg’s business strategies involve the following:
• Product Innovation, strengthening its target market and accelerating growth
• Global expansion of convenience foods/snacks
• Sustainable Growth: Environment
• Foster a work environment with a talented and dedicated workforce
• Be a trusted provider of great tasting, safe and high quality products to consumers
• Promote corporate responsibility to communities
• Reinforce the idea of healthy lifestyle for population
Product Innovation, strengthening its target market and accelerating growth
The Main strategy for any company is product innovation, strengthening its target markets and accelerating the rate at which it grows. The tactics Kellogg’s uses to achieve these objectives are introducing new premium line of cereals which are favourable to the community needs and also investing heavily in research and brand building.
Global expansion of convenience foods/snacks
Kellogg’s strategy for global expansion into new food markets include increasing their penetration into new distribution channels. They also focus on strengthening their brand image as this makes foray into new global markets easier.
Sustainable Growth: Environment
One of Kellogg’s main strategies is to protect and conserve natural resources. It wants to build an understanding of sustainable agriculture practices. The tactics it uses for this is reducing the environmental footprints of its products. They increase their recycled content of packaging. This is done by using materials that are recyclable. They also promote “GoGreen” teams in employees to build awareness about the environment.
Foster a work environment with a talented