Premium Essay

Defense Mechanism & Psychographic Segmentation in Term of Bangladeshi Advertisement

In:

Submitted By lezendofmystery
Words 781
Pages 4
Psychographic segmentation:
The psychographic profile of a consumer segment can be thought of as a composite of consumers measured activities interest & opinions (AIOs).

In term of Psychographic segmentation, Consumer responses to a large number of statements those measures……

Activities: how the family spending time? Example: golfing, volunteering to a local blood bank.

Interest: the consumer’s family preferences & priorities. Example: Ecstasy for cloth & Pizza hut for party.

Opinions: how the consumers fell about a wide variety of events & political issues, the state of the economy

AIO Psychographic segmentation use a battery of statements designed to identify relevant aspects of a consumer’s personality, buying motives, interest, attitudes, beliefs & values.

Three advertisements that are targeted at a particular Psychographic segment……..

Bata

[pic]

In these advertise,

It is trying to capture the market by highlighting Bangla culture & tradition;

It promoting that consumer should buy sandal & shoes from bata for celebrating Bangla New Year.

In term of segmentation, these advertise shows & promotes

Consumers activities: celebrating pohela boishakh ,

Consumer’s interest: trying to capture the family preference by showing several of sandals that they have.

Frutika juice

[pic]

In these advertise,

It is trying to capture the market by promoting that their juices have extra pureness

In term of segmentation, these advertise shows & promotes

Consumers Activities: some consumers are always seeking fresh & pure product, frutika want to target those customers.

Consumer Interest: trying to capture the family preference by showing that their juices are pure.

Cats eye

[pic]

In these advertise,

It is trying to capture the market by emphasizing consumer’s interest & opinions.

In term

Similar Documents

Premium Essay

Marketing Research

...Marketing Term Paper On Opsonin Pharma Limited Submitted to: Professor Dr. M. Mahmodul Hasan Faculty EMBA/ MBA Program North South University Submitted by: Group: Bang Ar-Chata BUS 620, Section: 3 Date of Submission: 25th April 2015 Thanks To Professor Dr. M. Mahmodul Hasan Group Members of (Bang Ar-Chata) Name: Md.Ashraful Mumin Name: Armina Hossain ID-1430795060 ID-1430778660 Name: Tamanna Zaman Name: Tamhid UL Islam Nafi ID- 1421187660 ID- 1321400660 MBA BUS 620(Marketing Management) Sec-3 North South University Letter of Transmittal April 25, 2015 Dr.M.Mahmodul Hasan Professor School of Business North South University Subject: Report on Marketing term paper of Opsonin Pharma Ltd. Dear Sir, With due respect and humble submission, we are the student of MBA program and submitting our report on “Marketing term paper of Opsonin Pharma Ltd.”. It gives us immense pleasure to inform you that we have completed our Report under your kind hearted supervision. Now, we want to place our report and for this reason we want your Kind approval. We hope our report will satisfy you. Sincerely Yours, Group Name: Bang Ar-Chata Group Member Name Md.Ashraful Mumin Armina Hossain Tamhid Ul Islam Nafi Tamanna Zaman School of Business MBA Program North South University ID No. 1430795060 1430778660 1321400660 1421187660 Signature ACKNOWLEDGEMENT We are grateful to Dr. M. Mahmodul Hasan, Professor,...

Words: 17426 - Pages: 70