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Defining Marketing Paper

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Defining Marketing Paper
MKT/421

Abstract
Marketing is defined as performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. We determine why marketing is so important to the success of an organization because it brings to light key factors organizations should be aware of such as target audience, when to sell and produce goods, and how to. Wal-Mart, Apple, and Disney are some of the many companies who use marketing and have become successful business entities.

Defining Marketing Paper Marketing is often thought of simply as the promoting of a product or service but marketing goes deeper and involves much more facets then what the average person knows about it. When people think of marketing, they usually just think about the promoting of a product that involves advertising which only a few people that are in a marketing group at a corporation. But as we are going to find out marketing is so much more with different layers and involves more than a small group of people.
Defining Marketing “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” (Perreault, Ph.D, Cannon, Ph.D., & McCarthy, Ph.D., 2011, p.). Another definition comes from a web source and states that marketing is the buying and selling of a product but goes into detail saying that marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling (Dictionary.com, 2013).
Importance of Marketing Based on the definitions we can see

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