...Public Relations Priscilla A. Gillespie MKT/438 September 5, 2011 Ricco Rizzo Public Relations Throughout history public relations many definitions are changing. Historian Daniel J. Boorstin is quoted as saying, "Some are born great, some achieve greatness, and some hire public relations officers," Public relations is an art and involves careful consideration and creativity on the part of the public relations representative. The job of any good PR rep is to communication a message to the public the organization represented wants to convey. This paper will (a) introduce and examine three definitions of public relations, (b) introduce a newly constructed definition of public relations, and (c) compare and contrast definitions of public relations. Three definitions of Public Relations Two-Way Communication The first definition comes from The Practice of Public Relation, Tenth Edition. According to Seital (2007), “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication” (p. 4). The first aspect of this definition says, “Planned.” The act of public relations is a deliberate process planned by an organization. The next aspect of this definition is, “Process to influence.” The process to influence means to have an effect. The framework of public relations is to have an influence or an effect on the public. The next aspect of this definition is “two-way communication...
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...Public Relations Defined Jason E. Green MKT 438 January 20, 2013 Robert Etter Public Relations Defined The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate. The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define such a broad concept became infrequent, which demonstrated that further research and in-depth thinking was necessary. Although common thinking would align marketing with public relations the two seem like separate ideas and ideals that once harmoniously aligned can translate in a successful image campaign. According to Fraser P. Seitel one of the most ambitious searches for a universal definition was conducted and commissioned in 1975 by the Foundation of Public Relation Research and Education. The leaders in the field of public relations analyzed 472 different descriptions and explanation and offered an 88-word sentence: “Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization...
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...Defining Public Relations MKT438 May 2012 Gary Solomon Defining Public Relations Public Relations (PR) is defined in many ways. PR is the management of perception. It involves managing publics perception about someone or an entity like a company. However, it may also focus on a particular product or service of a company. The First World Assembly of Public Relations Associates, held in Mexico City in 1978 defines PR as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which will serve both the organization and the publics interest” (Gary Solomon/University of Phoenix, 2012). However, the British define PR as “Reputational Management.” The Britain’s definition of PR focuses on reputation and the result of what you do and what you say and what others say about you. They also say that PR is about managing reputation in a way that it warrants understanding and support, and also influences opinion and behavior” (Gary Solomon/University of Phoenix, 2012). According to "PRSA Public Relations Society Of America" (2012), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations? PRSA's Widely Accepted Definition). Through the paragraph above, one can learn that there are different ways to define PR and although each is different to a degree, they are not independent...
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... | |Public Relations | | | Unit 1 Unit 1 Introduction to Public Relations Introduction The Public Relations Environment Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions. The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations practitioner acts as a communication bridge between management and their subordinates, helps them to achieve their private aims through acceptable public policy and action. In cooperation with management, public relations encompass the following: ...
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...Defining Public Relations Public Relations (PR) has evolved throughout its existence to fit numerous business functions and intents. Some companies refer to PR as the department in charge of publicity and gaining attention. This definition alone can have several meanings. One meaning could be the intent to gain free publicity and attention through news and word of mouth. Another meaning could include the placement of media such as print, radio, and television. Sometimes media buying is handled through the marketing department, or as a joint venture between the two departments. These examples help explain the ambiguity behind the definition of PR. This enigma has attracted much attention from practitioners in the field, and a few main opinions have emerged as to PR’s purpose (Strong, 2011). The Public Relations Society of America (PRSA) has attempted to define PR as an official definition for the industry. To do that, the PRSA created a loose definition that could be applied to many widely held concepts of the function of PR. A PRSA National Assembly decreed the official definition of PR to be, “public relations helps an organization and its publics adapt mutually to each other” (2011, para 3). The PRSA adds further clarity to this definition be explaining the word organization was chosen to convey the idea that PR is a concept that can be used by many organizations not just businesses. The word ‘publics’ is used to include every stakeholder of an organization, not just...
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...Public relations and advertising is often considered the same thing and not many people are aware of the differences. They carry different definitions and have completely different goals and effect. This essay will discuss the various definitions of advertising and public relations, and examine the relationships and differences between them. Different perspectives result in different definitions of public relation and advertising. PRSA (2002) defined public relations as “a strategic communication process that builds mutually beneficial relationships between organization’s and their publics”. However, this definition is limited since intercultural or international public relations are not included. Similarly, Cohen’s (2011) definition illustrated public relations as “the art and science of influencing public opinion through communications”. It is the most important aspect of an organization as it frames the organisation’s image, reputation and brand perception. The definition of advertising by Bovee and Arens (1992 p. 7) claims that advertising is communicated through paid persuasive information about the product or services identified by the company using different media. However, Humorist Stephen Leacock had a different perspective and described it as “the science of arresting the human intelligence long enough to get money from it”. Grunig’s models examine the difference between public relation and advertising. He states that advertising is a one way communication, hence...
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...goes out to all of my tutors throughout the duration of the Masters program. Your efforts via lectures and academic advice will not be in vain. Table of Contents Executive Summary CHAPTER ONE Aims and Objectives of the Study The main aim and objective of this study/report is to critically evaluate and understand the use and importance of public relations management in the modern era, with special consideration on the role social media plays in crisis management. Objectives In order to achieve the aim the following objectives must be met: * To understand the meaning of Public Relations. * To trace the history and development of Public Relations. * To understand and highlight social media as an important tool in PR management. * To highlight the PR activities of the 2 companies (Shell and BP) in the last 3 years (2009 - 2011). * To analyse what went wrong and what was done right from a PR perspective. * To proffer probable solutions based on the literature review. Background of the study "If I was down to my last dollar, I’d spend it on public relations." Bill Gates Public Relations management is a very important tool in everyday business....
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...DEVELOPMENT OF PUBLIC RELATIONS IN INDONESIA By: Nabila (1406546866) A survey was conducted by the U.S. Department of Labor in Fortune Magazine and U.S. News and World Report said that public relation is one of the fastest growing professions. A public relations is a profession that is needed by all the organization, business, and other sectors. Many common people said that public relations practitioners are only depend on the how well they speak. However, the job that public relations practitioners should do pretty much tough. Not only talking, they have to be able to do many things like giving an advice to the CEO, solving of the organization problem, and evaluating the organizational programs, etc. More definitions on public relations have been determined. These are several definitions of public relations from some experts as follow: Otis Baskin, et.al stated that “Public relations is a management function that helps achieve organizational objective, defines philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and social expectation.”. While Cuplit in Ihut Murni Aritonang, et.al defined that “Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.” Another definition defined...
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...Public Relations Defined MKT/438 Public Relations August 11, 2013 Richard Dool Define Public Relations Companies large and small hire Public Relations or PR professionals to bring awareness of their products or services. Public relations, is defined by many different sources in many different ways. The purpose of Public Relations differs from one company to the next, depending on organizational size, the particular product or service they may be drawing interests towards, their are a number of reasons why Public Relations is defined so many different ways. Public Relations: The Profession and the Practice Public Relations: The Profession and the Practice, Chapter 1: The Nature of Public Relations, defines Public Relations as, “Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics” (Baskin, Heiman, Lattimore, & Toth, 2007). Even as defined by this text this is a continually working definition, meaning it will continue to change as the need of...
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...Table of Contents INTRODUCTION 2 DEFINITION OF PUBLIC RELATIONS 3 WHY IS PUBLIC RELATIONS IMPORTANT 5 HOW DOES PUBLIC RELATIONS WORKS 7 IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION 8 CONCLUSION 10 BIBLIOGRAPHY 11 INTRODUCTION Public relations is the way organisations, companies and individuals communicate with the public and media. A public relations specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances and other public relations tools. An organisation is a social unit of people that is structured and managed to meet a need or to pursue collective goals. All organisations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organisations are open systems that is they affect and are affected by their environment and public relations is important for the functioning of an organisation. The world of business is characterised by severe competition and in order to win new customers and retain the existing ones, the organisations have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A public relations specialist or firm helps them both create...
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...Element of the promotional mix (definition) | Company No 1 | Company No 2 | Advertising- The activity or profession of producing information for promoting the sale of commercial products or services. | Martin house children’s hospice use leaflets, posters, TV adverts to try people to advertise people to help children who are ill and help them with the fundraising.So advertising their service by TV adverts and leaflets they are trying to attract people to help to them and give some help like a financial help. | Tesco advertising their products and service by leaflets, posters, also they are advertising on TV. Most Tesco advertisements on TV are when people are back from work or somewhere and when they are watching some movies.To promote their products and services tesco is advertising them by posters, leaflets and also on TV.so by doing this they are attracting customers every time because tesco has a huge amount of customers and everytime they are trying to attract new customers and current customers. | Sponsorship-sponsoring your product to another business. | Martin house hospice doesn’t sponsor but many other businesses sponsor them for the example schools or shops, like Tesco they are raising money for martin hospice and promote people to give some help to small children so after this all moneyare going to the charity.. House has little access to public funds and relies almost entirely on charitable donations from individuals...
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...Corporate Social Responsibilities 1. Introduction According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs to be housed within the corporte communication function where very closely with it. Sustainable development is an idea of ensuring better quality of life which aims to protect environment, enhance social progress, use natural resources prudently and maintain high and stable economic growth. CSR is believed to have a significant influence on corporate sustainability. In the business context, CSR has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. In terms of governance through policy implementation, CSR can be practiced in a strategic manner with better understanding. Policy framework can be designed using a mixture of regulations, economic instruments and communication strategies which significantly affects the environmental and social impacts from corporate activities. This might influence the level of corporate sustainability(Chamhuri Siwar and Siti Haslina Md Harizan,2008). Companies are aware that they...
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...Entry 1 Week 1 Understanding the definition of ‘Public Relations’ was daunting me from the minute I pressed send on my UCAS application. I had studied Fashion PR at The Fashion Retail Academy so I had a vague idea of what it was all about but began panicking when the thought occurred to me that I might be asked to go for an interview before being offered a place at University. What would I say if someone asked me in an interview what ‘Public Relations’ is? I began my research straight away into finding the perfect definition by purchasing Public Relations for Dummies from Amazon. This gave me a better understanding of what it was all about but it was still very difficult to grasp a short punctual definition of what Public Relations stands for. ‘What is PR?’ was the title for my first lecture which filled me with ease as I then became aware that I probably wasn’t meant to start university knowing exactly what public relations stood for. As the lecture went on it became apparent that actually defining Public Relations is a very difficult task and that there are many definitions, however a main word that comes up again and again when describing public relations is ‘communicating’. Entry 2 Week 2 I have had my first lecture on the module ‘Media and Cultural Landscapes’ finding it challenging and difficult to get my head around but on the other hand extremely interesting. Marxism was a critical theory that we talked about very briefly and as I don’t know a lot about Marxism...
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...RELATIONS CONSULTANCY Overview In the modern days public relations services are also hired by way of consultants so as to keep the company image steady and strong. The students will be explained the definition of a public relations consultant besides evaluating the advantages and disadvantages of such an exercise., We will also study the ethics of public relations with special reference to the professional conduct and character of the public relations consultant. Moreover, the students will also be told about the market and its related dilemmas as well as the public relations role in educating the market. Definition of A PR Consultant? " It is the provision of specified & creative services by an individual or a group of individuals qualified to do so by reason of experience and training by way of professional fees paid for its services by clients under an agreed contract." Advantages Of A PR Consultancy ·It is an independent advisor, able & willing to criticize. ·It has wide experience gained with many clients requiring diversity of techniques. ·It is familiar with more media than the staff PR manager. ·It has more facilities & has access to specialist services with whom good working relations are enjoyed, like printers, photographers, research units, translators etc. ·It has skilled specialist staff. ·It may have central urban location close to media, venues for receptions & suppliers of services. Disadvantages ·It is remote from the internal organization of clients...
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...traumatic events of the past made public health more visible throughout the society. The American public where forced to learn what professionals have known for years: the health and security of our nation depend heavily on a robust public health system. Those turbulent times also revealed the critical role of strategic, timely, and effective communication in public health (Bernhardt, 2004). Bernhardt (2004) argued that Public health communication is the “scientific development, strategic dissemination, and critical evaluation of relevant, accurate, accessible, and understandable health information communicated to and from intended audiences to advance the health of the public” this was achieved by relating Healthy People 2020 and Institute of Medicine definitions of health communication and public health respectively. Key Elements of Health Communication Essential for a Public Health Leader Centre for Disease Control and prevention and the National Cancer Institute have defined health communication as the study and use of various communication strategies to inform and influence individual and community decisions that enhance health. Therefore the two key fundamentals of health communication essential for a public health leader are strong public relations and marketing skills (CDC, 2011; Laureate Education, 2011). Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics (PRSA, 2009). Grunig and Hunt...
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