Dell Swot Analysis 2013

Dell Swot Analysis 2013

SWOT analysis of Dell
This is a Dell SWOT analysis for 2013. The original analysis can be found at Dell SWOT analysis. For more information on how to do SWOT analysis, please refer to our article.
Company background
Name | Dell Inc. |
Industries served | Computer hardware, Computer software, IT consulting, IT services |
Geographic areas served | Worldwide |
Headquarters | U.S. |
Current CEO | Michael Dell |
Revenue | $ 63.07 billion (2012) |
Profit | $ 3.49 billion (2012) |
Employees | 110,000 |
Main Competitors | Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. |
Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.
You can find more information about the company in its official website or Wikipedia’s article.
SWOT
Dell SWOT analysis 2013 |
Strengths | Weaknesses |
1. Brand name valued at $7.5 billion2. Product customization3. Environmental record4. Competency in mergers and acquisitions5. Direct selling business model | 1. Commodity (computer hardware) products2. Poor customer services3. Low investments in R&D4. Weak patents portfolio5. Too few retail locations6. Low differentiation |
Opportunities | Threats |
1. Expand services and enterprise solutions businesses2. Obtain more patents through acquisitions3. Strengthen their presence in emerging markets4. Tablet market growth | 1. Growing demand for smartphones and tablets2. Profit margin decline on hardware products3. Slowing growth rate of the laptops market4. Intense competition |

Strengths
1. Brand name. Dell has a very strong brand reputation for quality products. Its brand is valued...

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