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Deloitte & Touche

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Deloitte & Touches’ revolutionary implementation of Women’s Initiative, serves as one of the most transformational changes any company has ever seen. Deloitte thought women were leaving their company in order to fulfill their wifely and motherly duties. The truth of the matter is they left due to not being considered for partnership roles. When CEO Mike Cook at the time realized the significant impact it was having on the business, he implemented a two day intensive workshop for “the Retention and Advancement of Women”. Implementing Women’s Initiative led to a solid foundation surrounded by an environment full of support and development of not just women but men as well. In reading the Women’s Initiative Annual report I felt that women as buyers (WAB) serve as an advancement towards this movement. Currently women account for 85% of all consumer purchases. Deloitte recognized that women executives within the marketplace were increasing. Currently Deloitte is offering a WAB workshop to its professionals in order to better understand the way women process there purchasing decisions. Such examples of how women provided a trusting relationship amongst their clients by providing personal life stories and their way of paying close attention to detail.

The WAB has provided other lessons as well for both men and women: 1. Women have a tendency to sit “ face to face” where are men seat beside themselves and consider their mail client “ Right-hand man” 2. Women buyers considering bringing the whole team not just its partners to meetings finding it appropriate in order for everyone to be on the same page. 3. While shopping for business and professional services, women use “method of discovery”. They don’t just settle with the first piece of information. Instead they reevaluate and modify when necessary.

The WAB has been responsible for

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