...United Airlines vs. Delta Airlines Ushma S. Patel 3/31/2013 Ushma821@gmail.com Work Cited 1. Introduction 3 2. United Airlines vs Delta Airlines 4 3. The Four-Frame Model 8 4. SWOT Analysis- United Airlines 12 5. SWOT Analysis- Delta Airlines 14 6. Analysis 15 7. Recommedations 16 8. Work Cited 17 INTRODUCTION In evaluating two companies who have had to restructure their business models to evolve to changing times I choose United Airlines and Delta Airlines. Both companies filled for bankruptcy in the early 2000’s and since then have nursed their company back to health and to becoming the industries leaders for airlines. I choose these two airlines because I frequently use them to travel. My family are also huge travelers and I spend a lot of time looking for the best deals for them. United Airlines filed for bankruptcy in 2002 and would become the longest case in the United States lasting until 2006. The airline was able to get their reorganization plan approved by the United States government by restructuring their management plan. In the restructure they also changed how their bonus plan was organized for successful executives. They also had to evaluate their employee’s efficiency while on the clock. They were able to reduce their workforce from 100,000 employees to half of that. Finally the airline had to revaluate the routes they were taking and then see which ones...
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...Running head: INFORMATION SYSTEMS Information Systems for Decision-Making: CIS500 Patricia Peele Professor Eve Yeates, BS, MBA Strayer University October 13, 2011 Abstract Case study of “Revving Up Sales at Harley-Davidson”, pages 75-76 and “Delta Air Lines plays Catch-Up”, pages 77-79. This paper combines both case studies in one document, depicting business driven information systems used and strategic decision making from both well known businesses. Case Study 1 Chapter 2, Closing Case Two (Revving Up Sales at Harley-Davidson), pages 75-76 1. How does Talon help Harley-Davidson employees improve their decision-making capabilities? Talon is the information system that Harley-Davidson uses. It handles the inventory, vehicle registration, warranties and point-of-sale transactions for all Harley-Davidson dealerships. “The system checks dealers’ inventory, generates parts orders, and analyzes global organization information” (Phillips, 2009). Talon has been one of Harley-Davidson most successful informational systems used. Talon has provided Harley-Davidson employee the information needed to earn more revenue. Harley-Davidsons’ $50 million is more than 2 percent of its revenue and far above the manufacting industry average. “Talon gives Harley-Davidson managers’ a 360-degree view into enterprisewide information that supports strategic goal setting and decision making throughout all levels of the organization” (Phillips...
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...Human Resource Management Delta Case Study: Improving Delta’s Profit Margin Written by Filiz McNamara, Ogochukwu Udekwe and Vicki Troftgruben February 21, 2011 Table of Contents Page Introduction 3 External Environment 3 Internal Environment 18 Systems and Stakeholder Analysis 32 Conclusion 34 Problem Identification 36 Generation and Evaluation of Alternatives 37 Recommendation 38 Decision Implementation 39 References 40 Introduction Delta Airlines was founded by C.E. Woolman, an agriculture extension agent (Anthony, Kacmar, & Perrewe, 2010). C.E Woolman was not a banker, venture capitalist or war pilot, as many of the competing airlines were. He didn’t have the aggressive military style that many of the other airline founders had. What C.E. Woolman instilled within the employees at all levels of the organization is that people matter and should be treated fairly and equitably. This philosophy led Delta Airlines to be the leader in customer service from the company’s inception through the many mergers over the years. Through the difficult financial times when other airlines were laying off employees and filing for bankruptcy, Delta continued to pay their people well and keep them employed. There was an exception during the Ronald Allen CEO era of 1987 thru 1997. Human relations took a significant down turn during his tenure as CEO, especially during 1993 and 1994, but Delta decided to part ways with Allen and began repairing...
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...Delta Apparel Inc. (DLA) Corporate Overview Delta Apparel, Inc., through its subsidiaries, operates as an international design, marketing, manufacturing, and sourcing company that features a portfolio of branded and private label activewear apparel and headwear. The company primarily offers casual and athletic products for men, women, juniors, youth, and children under the Soffe, The Cotton Exchange, Intensity Athletics, Junk Food, and The Game brand names. It also markets apparel garments for the entire family under Delta Pro Weight, Delta Magnum Weight, Quail Hollow, Healthknit, and FunTees brand names. In addition, the company engages in designing, marketing, and manufacturing private label custom knit t-shirts primarily to branded sportswear companies. It sells its products to specialty and boutique shops, upscale and traditional department stores, mid-tier retailers, sporting goods stores, screen printers, private label accounts, college bookstores, and the United States military. The company also sells its products directly to consumers on its Web sites at soffe.com, junkfoodclothing.com, saltlife.com, and deltaapparel.com. It has operations primarily in the United States, Honduras, El Salvador, and Mexico. Delta Apparel, Inc. was founded in 1999 and is headquartered in Greenville, South Carolina. Discounted Cash Flow Valuation I use the FCFF model to evaluate Delta’s price. The three-stage model assumes that the firm will have an impressive growth first, and then...
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...PROJECT ON THE TOPIC Niger Delta Conflict: Why the violence still burning? National University Of Study and Research in Law, Ranchi BIT Polytechnic Campus Ranchi 2011 TABLE OF CONTENTS Topic Page no. 1. Introduction....................................................................................................................3 2. Government’s response and its outcome........................................................................4 3. Why the conflict burning despite the government’s effort today...................................5 a. Selfish Nigerian Government...................................................................................4 b. Criminalization of the Delta.....................................................................................6 c. Poverty.....................................................................................................................6 d. Role of oil Companies..............................................................................................7 4. Conclusion......................................................................................................................9 INTRODUCTION The conflict in the Niger Delta is complex, a crisis involving local patriots and freedom fighters. The Niger Delta is rich in mineral-petroleum and gas...
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...ACCOUNTANCY COLLEGE OF BUSINESS BKAL 3063 INTEGRATED CASE STUDY SECOND SEMESTER FEBRUARY 2015/2016 (A152) GROUP: B (5) WRITTEN REPORT CASE ANALYSIS CASE : Depreciation at Delta Air Lines: The “Fresh Start” PREPARED FOR: PROF. DR. MOHAMAD ALI B ABDUL HAMID PREPARED BY: NAME | MATRIC NO | AHMAD SHABIRIN BIN BAHRIN | 221521 | YELMI MARIANI BINTI ZULKIFLI | 221792 | LEONG SIAO ZHUEN | 230190 | NIWASHINI A/P SUBRAMANIAM | 230293 | ANG HUI QIN | 230294 | EXECUTIVE SUMMARY Delta Airline began 2008 with more worldwide destination of 321 destinations in 58 countries. In 2008 merged with Northwest Airlines, become the largest airline in the world. In May 1st 2007, Delta adopted policies regarding estimated lives & residual values for aircraft, but its was far from the 1st time it had changed its estimates. PPE (flight, ground property) are often more than half of the total asset. Depreciation of those asset is a major operating expenses and is not an attempt to measure the current value of assets. The amount of depreciation estimated by an airline company for each operating period is based in the cost of asset, estimates of asset lives, and assumptions about residual values at the end of the asset lives. These estimates & assumptions have changed through the years for almost all airlines. Depreciation practices had been change several time. CAUSE AND STATEMTN OF PROBLEM Delta, has changed assumptions of economic life of aircraft...
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...Beyond the Business Case: New Approaches to IT Investment As IT becomes more closely tied to business objectives, successful investment must consider two dimensions: technology scope and strategic objectives. Jeanne W. Ross and Cynthia M. Beath When senior managers at United Parcel Service (UPS) first decided more than 15 years ago that package tracking had become a competitive necessity in the package-delivery industry, they discovered that developing the capability was not as simple as writing or buying a package-tracking application. The company needed to develop networks, databases and processing capacity before it could even begin to offer tracking services.1 At about the same time, Delta Air Lines began focusing essentially all its information-technology spending on rebuilding its airport systems and infrastructure, in part to address Y2K concerns. But shortly after Jan. 1, 2000, in what the CIO described as a “land rush,” line managers submitted requests for IT investments that totaled almost three times what Delta could allocate. Each request presented a business case that promised significant positive returns on investment. But combined, they far exceeded the ability of the IT unit to deliver.2 Such experiences are not unusual. In the last 15 years, a tidal wave of ITenabled initiatives, from business-process reengineering to enterpriseresource planning, has elevated the importance of investing strategically in IT. Jeanne W. Ross is principal research scientist...
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...Marketing November 17, 2014 As we begin the journey to understand strategic marketing, we have to embrace the fact that customers are every company’s source of revenue. Because customers are the source of income, a company’s most valuable asset is its customer base. With new and unfolding technological capabilities, companies are able to recognize, measure, and mange relationships with each of those customers individually. A forward thinking company must focus on the preserving and increasing the value of that customer base. Organizations like airlines must mange their customer relationships effectively in order to remain competitive. In this case analysis, I will identify and explain key external factors that affect the passenger airline industry. This analysis will then turn towards explaining what the major airline market segments are, by applying segmentation, targeting, and positioning. Finally at the end of this analysis I will contrast two specific airlines United and Delta Airlines and describe each of the company’s target market and positioning by giving some examples of how these strategies are implemented for each company. Key External Factors Companies, like the airline industry, are forced to alter their business models, pricing, revenue, and cost structures to suit their customers’ changing needs in different economic conditions. The airline industry has experienced several modifications in terms of marketing and strategic planning in recent years due to an increase...
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...DERIVATIVES & RISK MANAGEMENT ASSIGNMENT – II By: ATTIKA RAJ, ROLL NO: MS10A009, MBA- 2012 BATCH, DOMS, IITM 2/21/2012 I. Case Analysis – Risk management Policy of Lufthansa Submitted in Assignment 1 II. Case Analysis: Commodity Market Derivatives Case Solutions: 1. Discuss the risk exposure of Amarnath hedge fund. Ans: The Amaranth hedge fund was exposed to following risks: a. Market risk: The risk that occurs from the volatility of investment returns b. Liquidity risk: It measures the degree of difficulty in exiting a given trading position c. Funding risk: It measures the extent to which they were able to meet margin calls on their natural gas position d. Capacity risk: The risk due to putting too much money into one particular strategy 2. What are the negatives to rolling a spread position? Ans: Negatives to rolling a spread position are: When rolling a spread position the investor expects the following months to which the contract was rolled over to be favourable and thus be able to unload its positions. But, if the market moves in a direction opposite to the one anticipated by the investor it can result in huge losses. Also, if the risk increases for a spread position with the increase in the leverage. In the case of Amaranth hedge fund, it had rolled its short positions prior to august into the next month, hoping that market conditions would change and enable it to unload its positions. There were now no more summer months into which it could roll these...
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...ORGANIZATIONAL INFORMATION SYSTEMS Case Analysis – Tale of Two Airlines PROBLEM STATEMENT Neglect and inconsistency in applying standard operational strategies and procedures can make a significant difference in meeting the expectations of passengers, affects passenger loyalty and have potential consequences on the ability of an airline to retain existing customers and attract new ones. In the information technology age “technology is only a small enabling piece of a total service concept.” How can an airline cause information technology, operations strategy, management control, empowered/unempowered work force, and service management to come together to produce customer satisfaction and long term customer loyalty?. In analysing the case, let’s examine some of the issues that were encountered during his travel, the reasons for these issues and what could have been done differently to provide a hassle free travel experience. It is a fair expectation and assumption that when a comparison is made with quality services and the impact of the use of information technology in 1985 versus 1995 there should be a distinct difference due to the era and the stages of advancement in information technology. It is therefore assumed that whatever service was provided in the 1980’s would have been improved ten years later. This leads us to examine: * Was the assumption made by Professor McPherson to think that it was possible for the network between airlines to make it feasible...
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...Delta Beefs Up Diversity Training for Crews Amid Tension Description: This article discusses Delta Air Lines Inc.’s recent decision to increase diversity training for flight crews. In 2016, there were 74 cases of discrimination against passengers by flight assistants. Over the past few years, this number has been on the increase. Management at Delta Air Lines has decided to increase the breadth of the cross-cultural and diversity training required to be on a flight crew with the hopes of increasing culture awareness and decreasing discrimination. Analysis: Delta Air Lines’ decision to expand diversity training shows they are aware of the current discrimination problem and wish to amend it. They hope to increase customer satisfaction as well as fix internal difficulties regarding...
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...Finance, Wilo I For years, treasurers have been tackling the problems of interest and exchange rates in an analytical and structured manner. n recent years, commodities buyers have had to cope with extreme price increases and price fluctuations. Where it was not possible to cushion or pass on the effects of the price rises, they often had a negative impact on company profits. Rising raw material prices are not the only problem that buyers have, as the buyer is responsible not only for a fixed calculation or price basis but also for ensuring continuity of the production process, certainly over the medium term and thus over a planning period of 12-24 months. Price volatility presents the same problem, as it makes commodity prices genuinely unpredictable. An active financial risk management process is necessary, to answer the following questions: How high is the exposure? What percentage of the production costs do raw material costs account for? What effect does the price fluctuation of raw materials have on total profits? Can price fluctuations be passed on? What is the competition doing? Based on this peak, the company is exposed to a price movement risk of USD 1.700 per tonne or a total of USD 5.1m. Accordingly, the price opportunity on the basis of the record low in 1997 of USD 1.000 is relatively small at USD 150 around per tonne or around USD 500,000. In addition to the market price risk, raw materials prices have a significant effect on production costs. Table 1 Ascertaining...
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...Creating Your Dream Job Student’s Name Course Name and Number Instructor Institutional Affiliation Date Job Description Ideally, my dream job is being an airline manager of one of the most highly rated airlines in the world such as the Delta Airlines. An airline manager is basically responsible for carrying out discussions with the Airline personnel who often oversees design certification, test and turn up, installation, maintenance of airline equipments, as well as other activities involved in the company’s maintenance department. The manager assts in the development along with the implementation of procedures and practices, whilst making sure that all the operating goals are adequately met. In terms of the education or experience requirements, a successful candidate ought to possess a Bachelor’s degree in the field of management, with at least 2 years experience in a broad range of airline operations or any other related tasks. The skills required for the job include; excellent oral and writing skills, ability to multitask, advanced knowledge for data input along with record keeping, capacity to handle staff effectively and solve problems when they arise, and knowledge of more than one language. In review, the specific work elements for this job include assigning tasks to staff, keeping up-to-date with the airline’s technical operations, ensuring aircraft logs a along with maintenance records are as correct as possible...
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...of this case study is to help our client, a pharmaceutical manufacturer to assess investment opportunities in a segment outside its core business of drugs and vaccines to enable a quick scale up. Problem Setting The problem setting can be broadly divided into Identifying investment strategy, investment segments, screening potential targets using a framework and conducting due diligence on selected targets. A framework is to be developed by which we can evaluate the companies shortlisted by the client for investment and help us determine the most attractive company for investment. Methodology Following is the methodology adopted by us to achieve the end result * Classify the companies into its respective segments based on the product/service offerings. * Using the Scorecard Method, the following parameters along with its assigned weights are evaluated and scored based on the data given in the case and the computed data in the appendix A. Evaluation Parameters | Weights (%) | Strength of the Entrepreneur and Management team. | 0-30 | Size of the Opportunity | 0-25 | Strength of the Product and Intellectual Property | 0-15 | Competitive Environment | 0-10 | Strength of Marketing/Sales/Partners | 0-10 | Need for additional rounds of funding | 0-10 | To help in assessing these companies, following are few of the assumptions and conclusions that were made to assign weightage for each of the companies. To classify the companies into its...
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...techniques provide a comparative analysis of leadership and the external environment for the following four airlines: AirTran, Delta, WestJet and Air Canada. Introduction The drive for lower operational costs and increased efficiency has forced many companies of the world to turn towards mergers and acquisitions. However, even then when companies realize that cost cuts cannot be born out of “corporate marriages”. Instead a new trend in strategic management emerged to achieve similar objectives - forming alliances. Among the industries, alliances and networking are dominant in the airlines industries with North America securing the leadership position followed by European carriers. Both the Canadian and the US airlines industries account for a market approximately $4.5 billion and $5.5 billion respectively (Factsheet from WestJet Website 2005), offering widespread opportunities for airlines to exploit and explore. Yet one observes many airlines have been filing for bankruptcy protection; others constrained for profit margins; and there are some that are enjoying greatly the benefits of these vast markets. There are a host of reasons macro and micro factors responsible for the diversified operational outcomes of airlines. In the following discussion the researcher offers an overview of the North American airline industries through a macro and micro environmental analysis of the four of the leading airlines in the US and Canada - namely AirTran, Delta, WestJet and Air Canada with...
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