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Demand Forcast of Gold

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CASE STUDY

A STUDY ON “MISMATCH BETWEEN DEMANDS
FOR AND SUPPLY OF GOLD’’
CASE STUDY SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MASTERS OF BUSINESS MANAGEMENT COURSE OF ALLIANCE UNIVERSITY
SUBMITTED TO
PROF DR.SAMIK SHOME
(SENIOUR LECTURER)

ALLIANCE BUSINESS SCHOOL
SUBMITTED BY
ABHISHEK M.R
RAHUL
CHARU BALDWA
SHEIKH PARVESH
T.SHAMEEL
(2012-14, Section H) Group 01

LIST OF CONTENTS Serial Number | Contents | Page number | 1 | Executive summary | | 2 | Issue analysis | | 3 | Data analysis | | 4 | Key decision criteria | | 5 | Alternatives analysis | | 6 | Statistical data | | 7 | Non-Price factors | | 8 | Conclusion | |

Executive summary

India is one of the largest consumers of gold in the world. India’s share alone for the demand of gold comes to around 25%, which is a very large number considering there are around 200 countries in this planet. One of the main possibilities for this astronomical demand for gold in India might be because of the fact that gold plays a major role in Indian culture. Festivals like Diwali and AkshayaTritiya demand the use of the gold irrespective of the fact that gold is a very costly metal. Gold is a commodity which represents status symbol (conspicuous goods)
The reasons why there is a mismatch between the demand and the supply of gold in India is quite obvious. Hutti gold mine company in Karnataka being the only company in India to mine and process gold ore and the fact that we recycle about 105 tonnes of gold per annum to meet the demand adds to the point that there is a huge gap between supply and demand for gold in the country. One fourth of gold is consumed by Indians. Even though India produces only 3 tonnes per annum, demand for gold is more than 700 tonnes which is largly being imported. In the year 2008 during the diwali time the demand for gold

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