...Alonzo Branch Argosy University B6027: Perspective in Change Leadership Module 1 Assignment 3 June, 14, 2013 Demographic Changes The ethnic composition of the United States has rapidly changed as a result of the 1965 changes in immigration policy. It will continue to be rapidly changed by the continuation of that policy, and, if immigration is increased, as currently proposed, the U.S. population will be even more rapidly altered (Martin, 2006). Estimates indicate that, by 2050, the number of people 65 or older will have grown by 135% since the start of the millennium, rising from 12.7% to 20.3% of the total population. As quality of life and health care improve in the United States, we are also living longer. Over the last thirty years, the number of people 90 years old or above has tripled, according to the US Census (Little, 2013). According to U.S. Census Bureau projections, the United States will face dramatic demographic changes over the next one hundred years. Indeed, the country will be entering largely uncharted territory. In the twenty-first century, the population is expected to grow more slowly than ever before over an extended period. The population will also age rapidly, with the share of the population over 65 climbing to a succession of new record highs. Finally, the United States will once again become a nation of immigrants (Martin, 2006). The Mexican immigrant and heritage segment of the population shows the greatest increase (by 345%). This...
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...STRAYER UNIVERSITY STUDENT: RICHARD CONGLETON ECO 550 MANAGERIAL ECONOMICS AND GLOBALIZATION ASSIGNMENT 1 DR. RAFAEL AMIEL 25 OCTOBER 2012 Making Decisions Based on Demand and Forecasting Independent and Demographic Variables The goal of this study is to conduct a pizza demand analysis to determine the viability of opening a Domino’s Pizza outlet in Philadelphia, Pennsylvania in the area of zip code 19107. The proposed demand function contains five independent variables as follows: Qd = f(Pz, Pb, Pc, I, N) where Qd is quantity demanded. This is the dependent variable we will have to estimate. Pz is the price of pizza. This is the most important variable in determining the quantity demanded of pizza. By the law of demand, we expect it to have a negative relationship with Qd. Pb is the price of burgers, which are a substitute good to pizza. It is an important part of the equation, because as prices change, people tend to shift consumption to the relatively cheaper substitute good. Pc is the price of soda. As a close complement to pizza, a difference in the price of soda is likely to have an effect on the consumption of pizzas. I is the income level, as measured by annual salary. It measures the ability of consumers to afford pizza. Annual income data is taken from Bureau of Labor Statistics. N is the population size. Its importance for demand is clear as a higher population means a higher potential customer base. Data is taken from the US Census...
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...hs demograhic Demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and age, which this method has long been used in clothing market. They branded products into range of male, female and kids, according to age and life cycle segmentation and gender segmentation, after all they can have products that can fit to almost every demographic possible. Adidas has a branded range of male and female clothing, shoes or body-care and eyewear, which all three brands of Adidas; Performance, Originals and Style also provide products for this segment. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first identifies different way to segment the market and then develops profiles of the resulting market segments. As market consist of many buyers, they may differ in their wants, buying attitudes and buying practices, so a seller might design a separate market program for each buyer. Adidas mainly focus on demographic and psychographic segmentation.So Adidas develops their brand in 3 different styles according to the segmentation. Nokia company Psychographic Segmentation is based on traits, attitudes, interests, or lifestyles of potential customer groups. Companies marketing new products,for instance, seek to identify customer groups that are positively disposed...
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...Term Paper Social Media Target Corporation Introduction Social Media has really transformed since May 9, 1961 when George Dayton, Founder of Target Corporation placed and ad in the Minneapolis Tribune announcing future plans for a new retail chain store. The article expressed that the store will have the best of the fashion world with the best of the discount world. Even without the store having its official name, Stewart Widdess, former Director of Publicity, knew the importance of media and getting customers excited about the opening of a new discount store. Throughout Target’s years of growth, targeting key products, target markets, development, and branding, they know what is needed to connect with their consumers and to keep them returning to experience the Target brand. Key Products Target has continued to offer their customers with key products at a discounted rate. The company has really evolved since they first opened in Minneapolis in 1962. They offer a wide variety of products ranging from a photography center, grocery store, jewelry department, personal care department, and electronics department. Target, from the very beginning liked the concept of being able to provide all your family, personal, and home care needs at a discounted rate. In 1995, Target introduced Archer Farms to their store locations. Archer Farms is a premium line of grocery products designed exclusively for Target. In the same year, they also launched their...
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...marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of any country is related to cultural differences.(Mashhadi,A.H. 2012) In the macro-environment, cultural, demograhic and economic will be the main forces facing the fast-food industry. Especially for the global companies, in order to get more profit, understanding the local cultural, and people’s eating habits is helpful. For example: the KFC’s productions in China is different from Singapore....
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...What Are The Problems Associated With Attempting To Define Hinduism? What is Hinduism? Who are the Hindus? Why is there this problem of association within this religion? This paper will try to give a few simple reasons to answer this question: a brief Hindu history, the multiplicity of faith, a comparison made with Christianity (the dominant worldwide religion ). However, when trying to define, or describe, something, it is always best to start from the beginning and so let us look at Hinduism in Context. Hinduism, perhaps the oldest religion in existence, in today’s recorded history, can be traced back to the Rig-Veda , to today’s one billion followers, most of whom still inhabit the Indian subcontinent. In fact, the word Hindu was given by Greek, British and/or Persian explorers to describe a set of people who lived on the other side of the river in the Indus Valley, whom all shared a similar set of beliefs. As Christianity spread across Europe as the religion, it would only make sense that a people on the same (sub)-continent would also have a unifying religion. This is perhaps the biggest problem when it comes to trying to define Hinduism: an historical event that set the wheels in motion to trying to coin the Western interpretation of the word religion to the Eastern. Although they are both spelt the same, both have very different meanings. As mentioned before, Hinduism was an archaic term for a collection of people all of whom shared similar beliefs, but...
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...Business research involves the systematic and objective process of gathering data and transforming it into useful information. The research process is not confined around a single universal methodology. Infact it differs from one research study to another depending on the purpose of the research, the industry/ sector of the client company concerned, the research method/ tools used etc. As the research process differs, researcher faces different problems and issues pertaining to the research at almost every stage of the research process. It is important to note that the research problems are more complicated in studies involving subjective issues such as customer satisfaction surveys because in such a study, the quality and effectiveness of the service/ product varies among different customers depending on the customer''s perceived value of the offering, their prefferences and varying needs and demands. One of the most common problem the researcher faces are budgetary constraints. This occurs in almost all the business researches regarless of the company sector, nature of the problem, the location where the study is conducted etc. However, budget constraints are higher when researches are conducted for SME (Small and medium enterprise) clients. Such clients have limited budget for such research activities as the company needs to ensure that the value generated by the research activity exceeds the cost involved in conducting the research. Depending on their project...
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...Evaluating company resources and competitive capabilities In the previous chapter we descrbed how to use the tools of industry and competitive analysis to assess a company’s external situation. In this chapter we discuss the techniques of evaluating a company’s resource capabilities, relative cost position, and competitive strength versus rivals. Company situation analy’external market circumstances and to its internal resources and competitive capabilities. The sopotlight of company situation analysis in trained on five questions: 1. How well is the company’s present strategy working? 2. What are the company’s resource strengths and weaknesses and its external opportunities and threats? 3. Are the company’s prices and costs compaetitive? 4. How strong is the company’s competitive position relative to its rivals? 5. What strategi issues does the company face? To explore these questions, four new analytical techniques will be introduced: SWOT analysis, value chain analysis, strategic cost analysis , and competitive strength assessment. These techniques are basic stragic management tools be-cause they expose the ccompany’s resource strengths and deficiencies, its best market opportunities, the outside threats to its future profitability, and its compertitive standing relative to rivals. Insightful company situation analysis is a precondition for identifying the strategic issues that management needs to address and for tailoring strategy to company resources...
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...Strategi Pemasaran Produk Industri Marketing Strategy for Industrial Product (by Vincentiussan – Vincentiussan.multiply.com) A. Pengantar Berbagai jenis kegiatan ekonomi dilakukan manusia , semua ini didasarkan pada pemikiran pilihan yang terbaik atau terefisien di dalam penggunaan sumber-sumber daya yang dimiliki oleh seseorang atau masyarakat. Pemikiran – pemikiran yang timbul di masa sekarang bersumber dari ilmu ekonomi, oleh Prof. P.A. Samuelson didefinisikan sebagai berikut: suatu studi mengenai bagaimana orang-orang dan masyarakat membuat pilihan, dengan atau tanpa penggunaan uang, dengan menggunakan sumber daya yang terbatas tetapi dapat digunakan dalam berbagai cara untuk menghasilkan berbagai jenis barang dan jasa dan mendistribusikannnya untuk keperluan konsumsi, sekarang dan masa datang, kepada berbagai orang dan golongan masyarakat .Ilmu ekonomi menganalisa biaya dan keuntungan dan memperbaiki corak penggunaan sumber-sumber daya.(Sukirno, 1985:3) Pelaku-pelaku kegiatan ekonomi dibedakan menjadi tiga golongan, yaitu rumah tangga , perusahaan, dan pemerintah. Rumah tangga adalah pemilik dari berbagai faktor produksi yang tersedia dalam perekonomian, sektor ini menyediakan tenaga kerja , tenaga usahawan, alat-alat modal, kekayaan alam, dan harta seperti tanah dan bangunan. Perusahaan adalah organisasi yang dikembangkan oleh seseorang atau sekumpulan orang dengan tujuan untuk menghasilkan berbagai jenis http://Vincentiussan.multiply.com Page 1 barang dan jasa...
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...Introduction to Data Warehousing and Business Intelligence Slides kindly borrowed from the course “Data Warehousing and Machine Learning” Aalborg University, Denmark Christian S. Jensen Torben Bach Pedersen Christian Thomsen {csj,tbp,chr}@cs.aau.dk Course Structure • Business intelligence Extract knowledge from large amounts of data collected in a modern enterprise Data warehousing, machine learning Acquire theoretical background in lectures and literature studies Obtain practical experience on (industrial) tools in practical exercises Data warehousing: construction of a database with only data analysis purpose • Purpose Business Intelligence (BI) Machine learning: find patterns automatically in databases 2 •1 Literature • Multidimensional Databases and Data Warehousing, Christian S. Jensen, Torben Bach Pedersen, Christian Thomsen, Morgan & Claypool Publishers, 2010 • Data Warehouse Design: Modern Principles and Methodologies, Golfarelli and Rizzi, McGraw-Hill, 2009 • Advanced Data Warehouse Design: From Conventional to Spatial and Temporal Applications, Elzbieta Malinowski, Esteban Zimányi, Springer, 2008 • The Data Warehouse Lifecycle Toolkit, Kimball et al., Wiley 1998 • The Data Warehouse Toolkit, 2nd Ed., Kimball and Ross, Wiley, 2002 3 Overview • • • • Why Business Intelligence? Data analysis problems Data Warehouse (DW) introduction DW topics Multidimensional modeling ETL Performance optimization 4 •2 What is Business Intelligence (BI)? • From...
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...UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance of the service economy may be discussed under the following headings: 1. Generation of employment opportunities 2. Optimum utilisation of resources 3. Capital formation 4. Increased standard of living 5. Use of environment-friendly technology. 1. Generation of employment Opportunities The components of the service sector are wide and varied. For example, the service sector includes personal care services, education services, medicare services, communication services, tourism services, hospitality services, banking services, insurance services, transportation services, consultancy services, etc The organised and systematic development of the service sector would create enormous employment opportunities. Application of marketing principles in the I service sector is instrumental to the development of the economy. However, it is appropriate to mention that India has not been successful in utilising the potential of the service sector. As seen in Table 1.1, in USA about 80 per cent...
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...Version Version 1 XBRL in Plain English www.batavia–xbrl.com XBRL in Plain English A SIMPLIFIED VIEW ON XBRL WWW.BATAVIA-XBRL.COM XBRL™ is a trademark of the American Institute of Certified Public Accountants (“AICPA’) © 2006, 2007 Batavia XBRL BV all rights reserved Postal box 258, 2800 AG, Gouda Phone +31 182 686 816 • Telefax +31 182 686 206 The contents of this publication are protected by Dutch copyright law and international treaties. Unauthorized reproduction of this publication or any portion of it is strictly prohibited. While every precaution has been taken in the preparation of this book, the publisher and the author assume no responsibility for errors or omissions, or for damages resulting from the use of information contained in this book or from the use of programs and source code that may accompany it. In no event shall the publisher and the authors be liable for any loss of profit or any other commercial damage caused or alleged to be caused directly or indirectly by this book. Version Revision Authors : : : 1 1 Jos van der Heiden Index 1 __________________________________________________________________ INTRODUCTION __________________________________________________________________ 1 ________________________________ 1 2 2 4 5 EXPECT ________________________________________________________________ _________________________________ 1.1 WHAT TO EXPECT _________________________________________________________________ XBRL________________________________...
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...------------------------------------------------- KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY,KUMASI. ------------------------------------------------- ------------------------------------------------- COLLEGE OF HEALTH SCIENCES ------------------------------------------------- ------------------------------------------------- SCHOOL OF MEDICAL SCIENCES ------------------------------------------------- ------------------------------------------------- DEPARTMENT OF COMMUNITY HEALTH ------------------------------------------------- ------------------------------------------------- BIRTHWEIGHT OF NEWBORNS IN RELATION TO THE NUTRITIONAL STATUS OF PREGNANT WOMEN IN THE ATWIMA NWABIAGYA DISTRICT OF ASHANTI REGION OF GHANA. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- A DISSERTATION SUBMITTED TO THE SCHOOL OF GRADUATE STUDIES, ------------------------------------------------- KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY, KUMASI IN ------------------------------------------------- PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF ------------------------------------------------- PUBLIC HEALTH (MPH) DEGREE IN POPULATION AND REPRODUCTIVE HEALTH. ------------------------------------------------- ------------------------------------------------- ...
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...COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity...
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...Comprehensive Business Process Review and Audit Final Report Prepared for Vermont Electric Cooperative, Inc. December 24, 2007 Proprietary & Confidential This document includes information that is proprietary and confidential to Stone & Webster Management Consultants, Inc. (Stone & Webster Consultants) and shall not be disclosed outside the Recipient’s organization. This document shall not be duplicated, used, or disclosed – in whole or in part – for any purpose other than evaluation of this document by the Recipient. This restriction does not limit the Recipient’s right to use information contained in this document, if it is obtained from another source without restriction. The information subject to this restriction is contained in pages of this document marked “Proprietary & Confidential”. This document shall be returned to Stone & Webster Consultants upon its request. Mr. David Hallquist CEO Vermont Electric Cooperative, Inc. 42 Wescom Road Johnson, Vermont 05656-9717 Subject: Final Report of the Comprehensive Business Process Review and Audit (BPRA) Efforts December 24, 2007 Dear Mr. Hallquist: Stone & Webster Management Consultants, Inc. (Stone & Webster Consultants) is pleased to submit our team’s report resulting from our efforts to provide a Comprehensive Business Process Review and Audit (BPRA) to the Vermont Electric Cooperative, Inc. (VEC). We have incorporated those comments that we felt were appropriate in this final version of the report...
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