...Demographic Factors Research Char Dauo MMPBL/560 January 09, 2012 Introduction In any aspiring organization, enhancing organizational core competency and strengthening comparative advantage tends to be tremendously contingent on establishing staffing policy and recruitment procedures that create the right balance between the different demographic factors that make up the organization and those that it serves. More so, planning and implementing organizational objectives and strategic goals cannot be successfully concluded if a comprehensive market research that is designed to examine the different demographics that make up the consumer base, their shopping trends, and economic activities is thoroughly carried out. Further, given the diverse nature of socio-economic variables ranging from age, sex, education and income level, to mention a few, it is equally important that specifics demographics factors that are applicable to the unique aspects of the organization are exclusively examined as the organization lays out its objectives, strategies, and operational procedures. In this paper, based on a benchmark research, we will describe the effect of demographic factors on organizational planning, analyze the role that they play in organizational conflicts, and examine their influence on individual rewards and recognitions. Various companies utilize demographics to establish organizational cultures, while minimizing the conflicts that accompany each unique demographic factor...
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...Segmentation and Consumer Research This paper examines research on segmentation and consumer behavior. Consumers can be described using geographic, benefits sought, psychographic, and behavioristic dimensions, yet demographic factors continue to be top of mind predictors or explanations of shopping patterns. Consumer segments are often described using demographic characteristics such as age, gender, race, ethnicity, income & education, and many demographic stereotypes exist about what and how consumers buy. Some stereotypes are close to the behavioral reality of today, while others are not. This paper challenges you to examine current research on segmentation and consumer behavior and shopping data from the MRI Reporter Database. To learn about recent research on segmentation and consumer behavior, particularly the demographics of age, gender or race/ethnicity, access the Business Source Premier database available through the Temple University library website and locate at least two relevant academic articles published since 2000. Relevant academic journals include Journal of Consumer Research, Journal of Marketing, Journal of Consumer Behavior, Journal of Retailing, Journal of Consumer Marketing, Journal of Consumer Affairs, and Young Consumers. The paper should be 3-4 pages and should use three headings in bold and underlined: Introduction; Findings From Past Research; and Conclusion. You can choose your specific topic - just pick a demographic to analyze. Examples:...
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...Future demographic change in the UK will include growth in the overall population and further increase in the population aged over 55. To what extent does demographic change in the UK represent more of an opportunity than a threat to UK businesses? Justify your answer with reference to organisations and / or industries that you know. (40 marks) Demographic change can be defined as understanding how the population changes by investigating such demographic components e.g. gender, age, ethnicity, home ownership, mobility, disabilities, language knowledge, employment status and location. These elements and how they change constitute vital information about the population of a given location and its culture. The UK economy is constantly changing for various reasons such as improvement in medicine and increased globalisation leading to people living longer and the UK economy becoming more diverse culturally. Whether or not it provides an opportunity or a threat to a business will largely depend upon how the management of the business decides to attempt to change because of the change of the demographics. The largest change to the UK demographics would be the overall increase in the average age of the country, because of the innovation in medicine keeping people alive for longer and people not getting sick for long. This could provide many opportunities for a firm in the UK, either in sales or the management of the firm. A firm could change the demographics of its target audience to...
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...Demographic Paper: Baby Boomers Impact Your name HCS/490 Teacher name When it comes to the Baby Boomers Impact towards the Health Care Systems, there is only one that may wonder how they will as Baby Boomers population and their demographics impact health care systems in future generations. The subject of this reading will address this question and focus on the Baby Boomers population demographics, and explain the changes these demographics will have on health care systems in regard to patient’s needs and services. Along with explain the way demographic data informs companies the way services or products can successfully be marketed to Baby Boomers and how communities and the society needs to work together to correct demographic challenges Baby Boomers will encounter as they age. Population Demographics Most individuals tend to relate to the phrase Baby Boomers to oneself, father, mother, aunt, and uncle or even a grandfather or grandmother. According to the Unites States Census Bureau (2009), describes Baby Boomers as individuals born between 1946 and 1968 and as of 2009 there were 77,329,698 Baby Boomers living in the United States. The American elderly population based on the United States Census Bureau is rapidly growing therefore so will the impact on changing demographics. Impact of Changing Demographics on the Health Care Market According to the Bureau of Labor Statistics (2007), the impact that Baby Boomer changing demographics will have...
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...Trends Paper BSHS/305 September 22, 2014 Elizabeth Brook Morford Trends Paper Trends in the human service community basically means changes that occur over time. These trends can include changes in climate, employment, demographics, or many other things that effect the community around them. Trends needs to be shared amongst human service professionals in order for everyone within the organization to be on the same page so that everything can flow together. The fact that the baby boomer generation is growing older is a trend that cannot be ignored because the amount of senior citizens within each community has risen over the last decade. Trends are very important because they come and go over time. Therefore if there is a trend that someone does not like then they should just work harder and remember that the trend will eventually be over and a new one will be presented. The current climate of restructuring, downsizing and retrenchment has resulted in tense work environments. Shifting locations for human services workers is normal. It is therefore imperative to discuss and document ways in which students can be assisted through the difficulties and challenges they encounter, especially about marginalization and exclusion. Whatever the future of human services innovation looks like, the key for organizations is in making the most of the forces of change in the alignment with their unique circumstances. According to Government Technology, “The political...
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...Changing Demographic and Health Care HCS/490 05/27/2013 Professor J. Leff Changing Demographic and Health Care In the United States, the aging Baby Boom generation has caused recent concern over the future and the affordability of healthcare; what it cost in more than just money is a dilemma of national proportions. There is a quickly changing generation of ‘boomers’ whom are aging to the next great population of the elderly and retired in the United States; the older they get the more prone these health consumers are to acquiring a health related issue or disorder. Though the cost of health care currently is manageable the reality of the situation lies in the retirement years when employer benefits are no longer an option, and out of pocket, expenses increase due to the high demand of nothing but the best technology and an increasing gap in health providers. In a 2002 assessment report for the National Tour Association (NTA) a Baby Boomer is defined as anyone born in the twenty years period of 1946 to 1964 (The National Tour Association’s Research & Development Council presents a current assessment report for the Baby Boom Market, 2002); those in the leading edge currently range in the late sixties and those at the trailing edge are currently in their late forties. With all reaching the current retirement in just under a decade and a half the nation is hard pressed to recruit, teach, and train the appropriate amount of health care workers to compensate for the...
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...Cultural environment The cultural environment consists of the "institutions and forces that affect society's basic values, perceptions and behaviours" (Kotler et al 1998, p882). Changes in Australian culture, and the emergence of varied sub-cultures can have a large impact on the instant coffee market in Australia. As Hugh Mackay, chairman of Mackay Research Pty Ltd stated: "Anyone who is serious about communicating with contemporary Australians...needs to understand the most contemporary trends in attitudes and behaviour." (Bradmore et al 1997, p62) Recent trends in Australia that are having a particular affect on the instant coffee market are the redefinition of health and associated anxieties about diet, fitness and stress, and the recent emergence of a young Australian coffee culture. Australians are, more than ever, concerned about their health. There is a wealth of research linking caffeine to many ailments, and thus, this is increasing demand for the 'healthy' alternative - decaffeinated products. There is also the threat the consumers could boycott coffee products all together, and switch to another beverage, such as tea, which is well known for its positive health benefits. In addition, the market for all types of coffee is benefiting from an "era of coffee in Australia...A real coffee culture is growing." (Miller 2000, p3) People are not only drinking more coffee, but becoming coffee connoisseurs. Coffee is no longer just a product, but a means of self-expression...
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...issues as the workforce demographics increase in age diversity. Some of these issues include age discrimination, increased disability and healthcare cost, loss of expertise due to the inability of employers to retain the older employees and lack of proactive procedures and programs for older employees. This paper focuses not only on these issues but also examines the benefits of a more age-diverse workforce and a competitive advantage employers may gain by proactively developing programs and policies to help retain and attract highly qualified older employees. Introduction According to a Government Accountability Office (GAO) report issued in 2006, the number of workers over age 55 is projected to increase significantly over the next 20 years with this demographic group projected to comprise as much as one-fifth of the nation’s workforce by 2015 (Government Accountability Department, 2006). The unprecedented aging of the world’s population and the strong correlation between aging and disability challenges employers. Observe the listed demographic changes in the workforce, any challenges and concerns employers have with an aging workforce, and some benefits of an older workforce. Find select academic and other related literature on employer strategies to prepare for an aging workforce and examples of successful retention initiatives. Concerns Regarding the Aging Workforce Employers have raised concerns on the workforce demographics and the challenges regarding...
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...Manufacturer (NTM) develop a marketing communication plan for the new educational toys. For Marketing, Inc. and NTM to be successful, Marketing, Inc. will focus on two key areas, demographics and psychographics of the target population. It is often stated that while demographics determine consumers’ needs for products (e.g., males and females need and buy different products) and the ability to buy them (e.g., income), psychographics explain buyers’ purchase decisions and the choices they make within the buying options available to them (Schiffman & Kanuk, 2010). Marketing, Inc. will use age and income as its two demographics and buying motives and values as its two psychographics for this marketing communication plan. Demographics Demographics offer four reasons why they are the core to almost all segmentations; (1) demographics are easy to classify people and can be measured more precisely than other segmentation basis; (2) cost effective way to locate and reach specific segments because most of the secondary data compiled about any population is based on demographics; (3) demographics enable marketers to identify business opportunities enabled by shifts in populations’ age, income or geographic location; and (4) many consumption behaviors, attitudes, and media exposure patterns are directly related to demographics (Schiffman & Kanuk, 2010). For Example, TV shows and Radio shows are often gender specific and the programs often target a certain age which make these a valuable avenue...
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...Church March 18, 2012 Data Memo MJB MARKETING INC. MEMO To: Kudler Fine Foods Management Team From: Robin Horton Date: 03/18/2012 Re: The Importance of Demographic/Psychographic Information within the Marketing Strategy Over the next few weeks the marketing executive of MJB Marketing Incorporation will be assisting Kudler Fine Foods in the process of evaluating the opportune times to implement psychographic, demographic, behavioral, and geographic segmentation into their marketing assessments. It is imperative that Kudler Fine Foods realizes the magnitude of demographic and psychographic data and the pertinent information these data’s convey about their current and possible future consumers. MJB Marketing Corporation will devise a positioning strategy for Kudler Fine Foods while contemplating the possible arrays of segmentation to assess the various competitors within the market. During all phases of the project MJB Marketing Incorporation will provide clear concise reasoning’s for the recommendations. Kudler Fine Foods must estimate the demographic characteristics such as age, occupation, gender, income, education, and other like values to properly proceed to expanding their stores. In order to create the best location and store attributes it will be necessary to pinpoint geographic, demographic, psychographic, and behavioral segmentation. These variables must be accounted for to create the ideal marketing mix. Kudler will need to determine the answers to certain...
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...PSY/322 07-07-2014 MICHAEL TURNER As the marketing director for the veteran’s foundation know as Help Vets, we are looking to raise money to build a new monument to honor the fallen heroes of this country. This memo will discuss the importance of understanding the basics of marketing research, this same research that relates to the Help Vets current way the operations and strategies are conducted, and the extreme importance of demographic and psychographic information when it relates to developing a sound and unique marketing strategy. We will be using unique ways to be able to come up with the money needed for this monument as well as developing new ways to gain more money to be able to build thing monument on time and correctly. When putting these two graphics together it is very important that we understand how they work and how they will relate to the goal that we are trying to achieve. The demographics are simple information that consists of sex, age, and race. On the other hand, psychographics contains information that is harder to see and find. This can include value systems, trigger buttons, and passions of a consumer or individual. A good example of the two is demographics can tell you a man is 30-40, has a 200,000 yearly income, and is male. The psychographic data about the same group will tell you deep interest about the men or women and allow you to develop more accurate and successful marketing strategies. The use of psychographics can help to develop our...
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...Trend Analysis - Post Demographic Consumerism | Mala Harish ETU20150222 | Abstract: There is a fundamental shift happening in the consumer behavior which is defying the traditional demographic expectation. People belonging to the same demographic are no longer acting in the same way or wanting the same products. Additionally people belonging to a particular demographic are found to be using products and services that were not primarily targeted at them. Consumers are not a big demographic monolith but are becoming more diverse in their needs and wants. This trend is triggered by the increased access to information, products and services, availability of wide variety of products and services and changing socio cultural norms that encourage people to experiment with products and ideas. Appreciating this trend and looking beyond demographics into the behavior and interests of consumers would help marketers to tap into new opportunities and otherwise ignored consumer segments. | [Pick the date] [Pick the date] ------------------------------------------------- Trend Analysis – Post Demographic Consumerism Introduction “Post Demographic Consumerism” is identified as one of the consumer behavior trends for 2015 by the research agency Trend Watching. This paper attempts to study the trend with respect to the market changes in India, which is one of the biggest emerging...
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...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and India will become more pronounced in the coming decades, and these differences hold implications for the countries’ relative economic prospects. china’s population is larger than India’s, but India’s population is expected to surpass china’s by 2025. chi...
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...INFORMS MARKETING SCIENCE Vol. 00, No. 0, Xxxxx 0000, pp. 000–000 issn 0732-2399 | eissn 1526-548X | 00 | 0000 | 0001 doi 10.1287/xxxx.0000.0000 c 0000 INFORMS Predicting Individual Behavior with Social Networks Sharad Goel, Daniel G. Goldstein Yahoo Research, New York, New York, 10018 A basic objective of the social and economic sciences is to predict behavior. With the availability of social network data, it has become possible to relate the behavior of individuals to that of their acquaintances on a large scale. While the similarity of connected individuals is well established, it is unclear if and how social data can predict behavior, and whether such predictions are more accurate than those arising from current marketing practices. We employ a communications network of over 100 million people to forecast highly diverse behaviors from patronizing an offline department store to taking interest in an advertisement to joining a recreational league. Across all the domains, we find that social data are strongly informative in identifying individuals who are most likely to undertake actions, and that in identifying such individuals, social data generally improve the predictive accuracy of baseline models. Key words : Computational social science, product adoption, social networks Predicting individual behavior is a basic objective of the social sciences, from economics (Manski 2007) to psychology (Ajzen and Fishbein 1980), sociology (Burt 1987, Coleman...
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...its framework conditions: The geopolitical as well as the economic situation require new strategies. Technological innovations, demographic change and a powerful costumer have to be met in politics, marketing and planning. New destinations, new products with prices on a level, which would have been incredible some years ago, compete with the established tourism offer. There are a number of factors affecting tourism. They are: Economic Factors * Cost of certain vacations can act as a travel barrier * Economic prosperity can encourage people to take more trips * Good economic time, people have more discretionary income – money left over after paying taxes & basic living expenses Technological Factors * Methods of transport have become faster & more fuel efficient = more cost efficient – cheaper for people to travel * The more tourist facilities (infrastructure) a country has, the greater a success it achieves as a tourist destination * Developments in information technologies have also had a great impact. Example: internet – people are aware of more travel options and can book trips instantly. Political Factors * Tourists avoid areas of political unrest * If a region is politically stable it can influence the #’s of visitors * Reports of terrorism or high crime rates can keep people away Demographic Factors * Demography (characteristics & background of a country’s population) can influence travel patterns. * Example:...
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