...Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation Imagine that you are the developer of the mobile phone application you designed during assignment 1. 1) Remind me what your mobile commerce was and its name. ” My app is Child Care ” ** Description my app: log in by username and password OR signature Search page: choose your language and your Location ” country “ è City and suburb Then select full time OR part time and with food or not, and age your child The app give you list of child care to available with price, distance, address, map,…. If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking Booking page: enter your information child and payment and receive receipt by iPhone or email. 2) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them. 3) How would you personalise the application to the individual users? And why? 4) What would be your strategy to advertise for your app? Content, where, when and why? 5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise? 6) How would you use...
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...Software Requirements Specification October 28, 2013 Window App for Sending SMS to mobiles via internet from your computer Submitted by: Muhammad Gulfam Submitted to: Engr. Natasha Nigar Software Engineering Table of Contents Table of contents……………………………………………………………………. List of figures……………………………………………………………………….. 1. Introduction………………………………………………………………….3 1. Purpose……………………………………………………………...3 2. Scope of project……………………………………………………...3 3. Glossary……………………………………………………………...3 4. Overview of document……………………………………………….4 2. Overall Description……..…………………………………………………......5 2.1. System Environment...……………………………………………….5 2.2. Functional Requirement Specification ……………...……………….6 2.2.1. User use cases………………………………………………...6 2.3. User characteristics …………………………………………………….11 2.4. Non Functional Requirements ……………………………….…………11 3. Requirement Specification …………………………………………………..12 3.1 Functional Requirements ……………………………………………12 List of diagrams Fig.1 System Environment ………………………………………………………….3 1.0. Introduction 1.1. Purpose The purpose of this document is to present a detailed description of the Window App for Sending SMS to mobiles via internet from your computer. It will explain the purpose and features of the system, the interfaces of the system, what the system will do, the constraints under which it must...
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...Software | Marketing Strategy / Business Model | Consumer Behavior | Mobile Ad Formats Revamped mobile-ad offerings | Up to 153 million from zero a year ago. Mobile ads are more selectively seen, so the company can provide more powerful ads. Ads can be tailored to the user’s location. More information can be gathered from mobile user. Advertising Model | Clicking on advertisements. More likely to take mobile ads into consideration. More likely to look up products on Facebook when they are at the purchasing location. | Messaging and Photo-Sharing Application called Poke (like Snapchat) | Advertising Model | Download the app and share photos. Can share photos which promote businesses. Photos disappear immediately, so users are likely to be more liberal in their use. The users will likely be younger than the Facebook population on the whole. | Mobile Facebook App Mobile rewrite of App – “Wilde” for iOS and Android | Switching from HTML5 to IOs and Android | Use Facebook as they would on the web—see sponsored stories rather than banner advertisements on the app. | Facebook Messenger App | Facebook is able to provide more specialized advertising based on those messages sent through the Messenger app because people are more likely to share sensitive information through messages than through wall posts. | Consumers see no advertisements on messenger, but with Facebook messenger, as well as the Facebook phone app, the company can track location and use it to provide directed advertisements...
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...to go mobile? 1. What management(管理), organization(組織), and technology(科技) issues need to be addressed when building mobile applications(手機應用系統)? MANAGEMENT | * What companies do? * Whey do they start? | ORGANIZATION | * Do customers who use app handle a greater number of transaction on their own and use the phone less? * Do they spend more or less time researching products and shopping from a mobile device? | TECHNOLOGY | * When people use mobile devices? * How do they research the products? | Management | Organization | Technology | * Develop mobile apps or a mobile Web * Special features – location based services * Multiple mobile platforms to work with – iPhone, Android, Windows Phone and Black berry. | * Spent time to study customers mobile behavior. * Looked at how customers use their mobile devices while shopping and researching brands to find out how consumers would connect with its brand through the mobile channel. | * Select mobile devices, operating systems and applications. * Change to business process or fail to deliver benefits if the mobile application is not properly designed | 2. How does user requirement definition(需求定義) for mobile applications(手機應用系統) differ from that in traditional systems analysis(傳統的系統分析)? * Requirements analysis also called requirements engineering, is the process of determining user expectations for a new or modified product. * Requirements and mobile experts...
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...IT Case Study 3 1. Describe the business (products, services, etc.), strategies, operations and innovations of Apple, google and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile apps, app stores and closed vs. open app standards to the success or failure of mobile computing? 4. Which company will prevail in this epic struggle? Justify your answer. In this triangular fight, at one point or another, each firm has allied with one of their two major foes to team up on the third. Two of the firms – google and Apple – are determined to prevent Microsoft from expanding its dominance beyond the PC desktop and onto the new mobile platform. But when it comes to mobile phones and apps, Google and Apple are enemies: both want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance and Microsoft is trying to break into the search advertising market with Bing. http://techcrunch.com/2014/04/30/google-takes-on-microsoft-for-productivity-dominance-of-apples-mobile-platform/ http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google...
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...to destruction, error, and abuse. Main reason why the information systems are so vulnerable is because they are designed to be easily accessible and they do not exist in physical form per se. Digital date is stored on servers, and if anything was to happen to so called storage, the whole system goes bust. And last but not least: any system can be a subject to a hacker attack. • Describe the business value of security and control When you lose data – you lose money, simple as that. Any information you have is relevant to your business, and when this information gets into wrong hands, the same hands will be chopping pieces of your profit in no time. • Describe the components of an organizational framework for security and control First step in developing security system would be that of assessing the risk. Establishing weak points and determining the strengths of the system is of an utmost importance. Second – a security policy needs to be developed. And finally, there always has to be a contingency plan, involving all the levels of informational infrastructure. • Describe the tools and technologies used for safeguarding information resources. Firewalls and Antiviruses prevent unauthorized access to private network from happening. The very basic tool of defending the privacy of information would be using passwords and other method of authentication will prevent the initial intrusion from happening. Apple, Google and Microsoft battle for your...
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...Paper: Mobile Computing & Social Networks Week 10: Mobile Computing & Social Networks Professor Gregory Hart Information System Decision-Making CIS500 September 9, 2012 Abstract In my paper I will talk about Mobile Computing and Social Networks and how they all work. I will assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. I will evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications. Examine the challenges of developing applications that run on mobile devices because of the small screen size. Describe the methods that can be used to decide which platform to support, i. e., iPhone, iPad, Windows Phone, or Android. I will also talk about Mobile applications require high availability because end users need to have continuous access to IT and IS systems. I will discuss ways of providing high availability. Finally I will discuss mobile devices are subjected to hacking at a higher rate that non-mobile devices and discuss methods of making mobile devices more secure. Table of Contents Abstract ………………………………………………………………………………....... 2 Contents ………………………………………………………………………………….. 3 Effectiveness & Efficiency mobile-based applications to capture Geolocation data ……. 4 Benefits realized by consumers to access their own data via mobile apps...
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...Serious with Mobile The Article’s overview Microsoft is showing that it wants to meet mobile users where they are, not where the company hopes they will be one day. Instead of using the strategy of pushing the mobile operation system in customer’s smartphones, Microsoft turned outside the company to bolster its mobile app offerings for Apple’s iOS and Google’s Android operating system. The reason for changing the strategy is that the company has figured out that Window’s mobile operating system dominates only three percent of the market share of mobile phone, while Android occupies the largest for 85% and iOS, the second, is at 11%. Initially, Microsoft attempted to compete with Apple and Google by buying the Nokia Company to put its own mobile operating system on the market as Windows Phone. Also, Microsoft did not make its software available for any competitors. However, this strategy never hurt any rivals, only Microsoft itself. With disappointing results, Microsoft has shifted its strategy and developed more applications and services and has brought them to Apple’s and Android’s devices. Early last year, Microsoft released the mobile version of Office 365 applications as well as OneDrive. They work well with other cloud storage apps such as Dropbox, Google Drive, or iCloud. Outlook is the latest application that was released in late January 2015. It is the email and calendar application for the heavy email users. Outlook is a real mobile application which...
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...HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS INTRODUCTION: (CNN) -- As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they've had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us incapable to prioritize and set vague parameters for meetings and work out other finer details pertaining to our lives. This has resulted into our last-minute mania and accordingly it has started to shape a way in which we make hotel reservations for our dream holidays. Henceforth, the proliferation of Smart phones and the Mobile Internet is finally beginning to have an impact on the way that people research and book their holidays. Though there are several Apps in the market which has enabled people to book flights and hotels on these several smart devices, but there has been scepticism about people that they actually book their next holiday on a mobile phone or other devices, where the size of screen is being seen as the main hurdle for such a high priced purchase. [1] ApiHolidays (2011) [Online] Available at: http://www.appiholidays.com/articles/mobile-holiday-bookings/ [Accessed 20 Jan, 2014] I chose this topic because nowadays technology is ruling the world and from work to leisure; people approach smart phones, mobiles and iPads. It is very obvious that in...
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...Web or Mobile App Paper CIS 207 Tim Thacker J Adam Hendricks 05 AUG 2013 The topic of discussion for this paper is going to be on the mobile app “Gas Buddy” for Android. Gas Buddy is one of the most practical apps that I use. I use it on average only about once a week, but it can potentially save me hundreds of dollars a year in gasoline charges if I use it effectively. The way Gas buddy works is that it allows it’s users to locate the nearest gas stations to them or the gas stations in a location they will be in later in the day. This is enabled by utilizing the smart phone’s location services or GPS. In addition to that, Gas buddy will also list the prices of gas at each station for each fuel grade. Since Gas stations vary their prices based on their competition, this app really empowers the consumer by allowing them to see the prices of all the stations in the area. In the old days, we could only compare the prices of gas stations by physically seeing them AT the different stations with our own two eyes and word of mouth. Gas buddy has become our new source for word of mouth communications for gas prices. Gas Buddy is designed so that it’s users post the prices themselves, with the users becoming the dynamic source data that is required for and displayed by Gas buddy. This means that Gas buddy is constantly changing and always up-to-date. On the flip side, Gas buddy is similar to Wikipedia in that it uses open-source data and that data is not 100% reliable....
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...items, which can include text, numbers, images, audio and video. False - As widespread as computers appear to be, most daily activities do not involve the use of or depend on information from them. False - A scanner is a light sensing output device. False - Because it contains moving parts, flash memory is less durable and shock resistant than other types of media. The terms, web, and internet are interchangeable. True - One way to protect your computer from malware is to scan any removable media before using it. True - Operating systems are a widely recognized example of system software. True - You usually do not need to install web apps before you can run them. Multiple Choice 1. An INPUT DEVICE is any hardware component that allows you to enter data and instructions into a computer or mobile device. 2. Which of the following is not an example of an output device? SCANNER 3. MEMORY consists of electronic components that store instructions waiting to be executed and the data needed by those instructions. 4. A MEMORY CARD is removable flash memory, usually no bigger than 1.5 inches in heights or width, that you...
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...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones...
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...Web or Mobile System Essay CIS/207 January 14, 2013 Web or Mobile System Essay Technology is changing people’s lives for the better, and society uses them daily. From how we contact each other, to even paying bills. Incomplete sentence. We can even entertain ourselves by technology. Mobile applications have created a new way for not only businesses to expose themselves to new consumers,consumers; people even use the mobile application to help do their own personal business on the go. In the next few paragraphs, a particular mobile application that businesses and individuals have been using has gained popularity. The mobile application is School Connect. School Connect provides parents and students with the information they want and need from their school and district. It is an effective way to stay connected to the children school community. Where is your citation? Remember that a paragraph should be at least three sentences in length. It creates a network of school, parents, students, teachers to come together in an environment to stay connected within their community. Businesses around the district can advertise their products for parents to see. What parent most wants is his or hers children to be more productive in school and get good grades, and this application helps do this. The applications shows recent notifications and messages that parents need to know on the front first page. It has a page where parents and students can...
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...GATEWAY TO BUSINESS BUS 1000 EXECUTIVE SUMMARY (1 page) Ambro • First page of the document • Include team member names • Include one image of app (or that denotes the app focus) • 200-300 words total • 2-4 sentences that capture the essence of your app • 2-3 sentences on the need/desire your app addresses • 2-4 sentences on the size of your target market • No glitzy marketing terminology (“Plus, if you act now, this set of… absolutely free!”) • Think and write in terms of the HCOC (holy crap on a cracker) model… in other words, say something in 200-300 words that would make an angel investor want to turn the page and read the rest of your business plan proposal THE TEAM (1 page) Ambro • Second page of the document • Photo of each team member (professional-casual) • Description of each team member; think here in terms of what an angel investor would want to know about each team member • Contact information for each team member • Point of contact information for the team PRODUCT DESCRIPTION (max 4 pages) Ambro • Limit this to no more than 4 pages • Don’t fill pages… if you need only 2.5 pages, then stop there • Use sub-headings if necessary to highlight major features • No more than 1 image (screen capture of your app) per page • Identify and describe the major feature set of your app • Be careful not to drive down into the details (e.g., the ability to change background screen image, unless that’s a very important feature) • Most...
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...Course: Extended Diploma in Strategic Management and Leadership Certification by: EDEXCEL Unit 16 Module: HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS [pic] Made By: Mehrine Kiren Reference Number: OXF 8993 Module Teacher: Mr Rehan Academic Session: Feb 2013 - Feb 2014 HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS INTRODUCTION: (CNN) -- As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they've had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us incapable to prioritize and set vague parameters for meetings and work out other finer details pertaining to our lives. This has resulted into our last-minute mania and accordingly it has started to shape a way in which we make hotel reservations for our dream holidays. Henceforth, the proliferation of Smart phones and the Mobile Internet is finally beginning to have an impact on the way that people research and book their holidays. Though there are several Apps in the market which has enabled people to book flights and hotels on these several smart devices, but there has been scepticism about people that they actually book their next holiday on a mobile phone or other devices, where the size of screen is being seen as the main hurdle for such a high priced purchase. [1] I chose...
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