...Project Title Car Jack with pneumatic system. ii. Abstract The students design a new model car jack with pneumatic system. Pneumatic system is a power transmission system that uses the force of flowing gases to transmit power. A problem statement about car jack is a lot of people need an ergonomics design to reduce musculoskeletal disorders. Musculoskeletal disorders can affect the body’s muscles, joints, tendond, ligament, and nerves. Such as the discs in back bones. The scope of the project is the students have to design a car jack with the ergonomics design based on the human body. There are three main parts of the product. The first parts is spiral balloon. The second part is one way control valve. The third part is hose lock. iii. Keyword Carjack, ergonomics, design, pneumatic system, human body. iv. Background of Project The project is an assignment of the Industrial Design and Ergonomics. Based on the ergomics and human function, the student must design a car jack with ergonomics to help human. In this time, car jack help people to change tire. But a lot of the car jack, use a lot of energy from operator the car jack. So, we design a new model car jack with pneumatic system. Pneumatic system is a power transmission system that uses the force of flowing gases to transmit power. So, we don’t use a lot of energy to lift the car. There are three main parts of the product. The first parts is spiral balloon. It is a part to lift the car and then the operator...
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...challenges to the companies. For surviving and thriving in this scenario companies need to develop effective brand positioning strategies .Positioning helps customers know the real differences among competing products so that they can choose the one that is most valuable and useful to them.This is a case study of Tata Nano, one of the most ambitious projects of Tata Motor’s, which was started in 2008. It was envisioned by the Tata Group former chairman Ratan Tata himself. The case focuses on how the initial strategies for launching and positioning Tata Nano as a “People’s Car” backfired and how management recognized its shortcomings and mistakes that led to the wrong positioning of Tata Nano as “Worlds Cheapest Car” among the segment it was created for. And how finally after four years of it commercial launch, understanding the inevitability of positioning management repositioned Tata Nano as a "Smart City Car" by focussing on the youth to rejuvenate its image. Key words: Positioning, Repositioning and Tata Nano. 1. Introduction The global auto industry is in the midst of dramatic growth and change, the likes of which it hasn’t experienced since the industry’s inception. In 2010, a shift in the balance of power...
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... Killer). Serial killers have been around for centuries. There are ones that have never been caught like Jack the Ripper and the Zodiac killer, but there are also ones that were caught, such as Andrei Chikatilo, Albert Fish and Ted Bundy. There are killers who killed people using a certain method that they made for themselves and people who had no such method. Some killers killed people because of mental issues or because they had a rough childhood, while others had seemingly nothing go wrong with their childhood. All of them had some reason to kill, whether it was because they enjoyed killing, or they...
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...References 9 Rent A Car Question 1 In 1957 Jack Taylor founded this rent a car enterprise and now Rent a car enterprise is one of the foremost car hire companies and is the largest purchaser of cars in the world. In order to deliver their service company has 75000 employees and follow the concept which believe by the founder of the rent a car called” Take care of your customers and employees first and profits will follow” from that perspective management of the company set four interrelated objectives there are (Farndale E , 2011) * customer satisfaction In here management mainly concern about their customers and the quality of the service they deliver to their customers. In order to measure the quality of their service company use enterprise service quality index. (Bardwell J, 2004) * Fleet growth Through the fleet growth management consider about the convenience of the employees as well as customers. This may lead to grow the customer loyalty of the rent a car enterprise. * Employee development. In here management consider about the carrier development of the rent a car employees because company believe that customers expect to be treated in a particular way by a service oriented business. Therefore to deliver great service enterprise needs well- trained and well- motivated staff. (Hallowell R, 2004) * Profitability Management concern about the profitability if they satisfy the above three objectives in an effective mannerRent a car enterprise believes...
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...world’s largest retailer in furniture business. It had the sale volume of about $12 billion. Operating 154 stores in 22 countries, the company was serving 286 million customers a year. The company undoubtedly owed the epic success to the dynamic leadership of its founder. Kampard’s focus was to supply low priced goods to the customers, as against other outlets operating individually, but was fairly expensive. The people needed inexpensive items for home furnishing. Kampard saw the opportunity ideal to offer good design products at low price meeting the need of majority of the population. He met resistance from his competitors by one mode or the other but overcame it by wisely dealing it. The company owned small and independent manufacturers of furniture to buy the stuff. Such purchases were low cost thereby benefiting the company and customers. An outlet opened in Stockholm in 1965 was built on a very large area located in the outskirts of the city it had ample space for car parking. The customers liked it as they were in the habits of coming in their cards. The showroom was self serviced. The sale items boar explanatory tickets while on display. The catalogues containing the information about the products and services were widely distributed to the public. The different part of the furniture were in knocked down conditions which customers after buying could easily assemble in their homes Cash and carry concept was introduced. All these steps gave rise to economy, making IKEA emerge...
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...Milsons Point). It was built to resolve the continuing and growing transport problems of the Sydney Harbour. Everyday dozens of ferries carried people to and from the North and South Shore. There was only one other way to get to the other side of the shore other than taking a ferry and it was by road but it took 20 kilometers and a series of small bridges to get their, this way was usually used to transport food and other goods. The bridge would carry rail, vehicular and pedestrian traffic. For decades people were talking about building something to cross the harbour to put an end to the long commute. In 1922 the New South Wales Government seriously consider a way to connect the two shores together. 20 designs were submitted to the government of a bridge but the winning design was by Dorman, Long and Company. How was the Bridge built? Before the bridge started construction 800 houses were demolished before to make way for the bridge. In 1925 construction on the bridge started, both ends started at the same time and in five years time the ends would meet in the middle. The Sydney Harbour Bridge is made from steel, therefore the engineers had to come up with a way that would allow the bridge to expand and contract and rise and fall 18cm either way. The engineers ended up solving this problem by installing two big hinges on each end of the bridge to allow it to move without collapsing onto itself. To lift the large steel sections and put them into place, a huge ‘creeper’...
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...she bought a car. Then interview several people in their 20s, asking the same question. Compare the response. What conclusion can be drawn? I have some friends who are my neighborhood, today, I’d like to provide you a short interview people who have cars with the most thing they loved. One elderly Jack, who 68 years old, he is using Toyota corolla 97 I asked: What do you love most about the car? Well, I love my car so much. It has been a total pleasure to own and drive. In 50,000 miles, I have had no repair problems. It handles smoothly and effortlessly. It produces excellent gas mileage, 30 mpg. It is the most important factor which made me bought this car. Other features from this car are easy steering and braking, excellent visibility, excellent mileage, reliable, excellent design on interior and exterior. The same question I asked Tony (26 years old) and Jimmy (21 years old) Tony is using Honda Civic 2011. After hearing my question, without hesitation he answered yes, I love my car because the way it looks, drives & sounds. the designed is almost perfectly balanced front to rear, and the handling reflects this. The car designed also focus on important safety features like antilock brakes and side-impact airbags as standard equipment. Jimmy is using Ford Mustang 2010, this is a big gift from his parents when he finished high school. He said that he loved this car, it looks very sport, The V8 power is addictive, and my favorite thing about this car is top-down driving;...
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...in your team, and use your collective ideas and knowledge of Enterprise Rent-A-Car to create a 10-minute presentation addressing the key issues. Your classmates and tutor will provide helpful feedback and suggestions CASE STUDY Measuring & Managing Customer Satisfaction Synopsis This case presents an overview of the customer-focused strategy that has catapulted Enterprise Rent-A-Car into position as the largest rent-a-car company in the industry. As of 2005, when the case is set, Enterprise had $8.2 billion in revenue, approximately 818,000 vehicles, more than 6,500 locations, and more than 61,000 full-time and part-time employees. From 1980 through 2005, the company’s revenues grew at a compound annual rate of 20.5 percent. Now well into their 5th decade of doing business, Enterprise was founded in 1957 by Jack Taylor, who began leasing cars while working with a car dealer in St. Louis, Missouri. When his customers lost the use of their cars due to accidents or the need for repairs, Jack saw the opportunity to rent them replacement vehicles. This led to the creation of Enterprise Rent-A-Car in 1962, a company which for much of its history focused exclusively on the "home-city" rental replacement market – local branches near our customers’ homes and businesses rather than at the airport. From the beginning, Enterprise has based its growth strategy on a simple philosophy. Jack Taylor believed that by taking care of customers and employees first, profits would...
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...Tucker Model 48 would have been an uncontested success for Tucker Corporation and Preston Thomas Tucker, the visionary jack-of-all-trades inventor behind its creation. Instead, just as production of one of the 20th century’s most innovative automobiles was about to start, the government (as some believe, pressured by Detroit’s Big Three automakers) stepped in and effectively shut Tucker down. Preston Tucker was not an automotive engineer by trade, though few would argue that he possessed the ability to comprehend and advise on technical matters. With a background that included everything from automotive sales through race car and even armored car design (with partner Harry Miller), it was almost inevitable that Tucker would someday turn his attention towards constructing a production automobile that carried his own name. As originally envisioned by Tucker, the Tucker Model 48 (named for its debut year of 1948) featured some truly groundbreaking designs. Alex Tremulis George Lawson penned the streamlined coupe bodywork, featuring the driver in a central position instead of offset to the left (a design that would much later be embraced by McLaren on its F1 supercar). Located in the rear of the car, the proposed 589-cu.in. aluminum flat-six engine was so under-stressed that an overhaul would not be required for the first 180,000 miles. Tucker’s original design lacked a conventional transmission, too, and in its place a pair of torque converters would have sent power to the rear...
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...Carter Racing by Jack Brittain & Sim Sitkin DELTA LEADERSHIP BJ Carter was not sure. Chris Carter (a sibling and business partner) was on the phone and needed a decision. Should they run in the race or not? It had been a successful season so far, but the Pocono race was important because of the prize money and TV exposure it promised. This first year was hard because the team was trying to make a name for itself. They had run in a lot of small races to get this shot at "the big time". A successful ~w..Kcould mean more spons,ors, a chanceto start m~i~,g _ ~l'lle profit fo!~ange, and the luxury of r:,!g.ing..only the major ~nts. But if they suffered another engine failure on national television ... . was an important element in success . "In racing, you are pushing the limits of what is known," Robin argued, " and that means some things are not going to be under control. If you want to win, you have to take risks . Everybody in racing knows it. The drivers have their lives on the line, I have a career that hangs on every race , and you have every dime tied up in the business. That's the thrill : beating the odds and winning." Last night over dinner Robin had added to this argument forcefully with Burns ' Fir st Law of Racing: "Nobody ever won a race sitting in the pits." BJ, Chris and Robin had discussed Carter Racing's situation the previous evening. This first season was a success from a racing standpoint, with the team' s car finishing "in the money" (one of the top...
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...Entrepreneurship is usually thought to be of the simple action of starting your own business and running it. However, the true meaning of being an entrepreneur is much deeper than that. The must justifiable definition of entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. This creation of value is often through the identification of unmet needs or through the identification of opportunities for change. Entrepreneurs see “problems” as “opportunities” then take action to identify the solutions to those problems and the customers who will pay to have those problems solved. One can judge entrepreneurial success of an entrepreneur as his ability to see opportunities in the marketplace, initiate change or take advantage of change and create value through solutions. “Innovation” as a word is often as a word under the context of simply a “new” product; however the true meaning of the word innovation is way more complex than just coming up with a new product. A business or an entrepreneur is not REALLY innovative if a random idea is turned into a reality. Innovation truly occurs when “change” is what the new product brings. In essence, there was a certain way people used to do things and with this “innovative” product, there is a new, different, probably easier way in which they do same things. Product offering, service, business model or operations: These areas widen the scope of innovation beyond the popular culture sense...
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...history with the allure of contemporary design. Guinness Storehouse, in Dublin, reimagines how a brand can perform for customers, employees, and the community. Scott Kirsner Are Brands out of Hand? A new kind of brand proletariat is on the loose, courtesy of Harvey Alpert, the man behind Brand in Your Hand. Jack Hitt Battle of the Brands John Hancock`s outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company`s brand. Jennifer Reingold Don`t Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here`s how P& G has turned the Internet into a device for listening to customers -- and for experimenting with its brands. Fara Warner Who`s Fast Hall of Fame: Brand Builders Brand builders forging product identities that endure and entice. Fast Company Cleaning Up Brand Clutter With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing. George Anders Driving Innovation Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y. Anni Layne Rodgers ...
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...added to the ever-growing list of companies controlled by GM. Durant lost control of GM in 1910 to a bankers trust, due to the large amount of debt (around $1 million) taken on in its acquisitions. Durant left the firm and co-founded the Chevrolet Motor Company in 1911 with Louis Chevrolet. After a brilliant stock buy back campaign, he returned to head GM in 1916, with the backing of Pierre S. du Pont. On October 13 of the same year, GM Company became incorporated as General Motors Corporation[4] (reverting to General Motors Company[5] upon emergence from bankruptcy in 2009). Chevrolet entered the General Motors fold in 1917; its first GM car was 1918's Chevrolet 490. Du Pont removed Durant from management in 1920, and various Du Pont interests held large or controlling share holdings until about 1950. In 1918 GM purchased the McLaughlin Motor Car Company...
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... Team members ID Jack (Chen Chengjie) 1155069822 Sicily (Wei Jia) 1155067760 Peggy (Peng Yingbin) 1155066009 Jenny (Yang Jia) 1155066188 Maggie (Peng Meiqi) 1155071110 Celine (Ji Shishi) 1155066295 May (Wang dan) 1155069733 The article mainly introduced the re-launch of the New MINI based on different geographical spheres. By a series of campaigns, CP+B has successfully built the brand of New MINI. The case analyzes the unique brand strategy and strategic marketing techniques of BMW Company. Q1 What is the brand strategy of New Mini? According to the article, four brand strategies are concluded as followed: (1) Brand repositioning: Before BMW bought the MINI, MINI was a traditional British auto brand positioned as “a fuel-efficient economical car capable of carrying four adults with their luggage in spirited fashion”. In order to avoid being fads...
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...Business Law 201 Spring 2007 Makeup Final Professor Steven Isler, Spring 2007 Exam Instructions: There are sixty questions on this exam and five extra credit questions. You have seventy minutes to complete it. This exam will make up forty-five percent of your overall grad. In the True/False section indicate whether the sentence or statement is true (A) or false (B). In the multiple choice section identify the letter of the choice that best completes the statement or answers the question. Each question is worth .75. Notes: I will update the grade sheet to include your score by 10:00 p.m. Pacific Time on May 30th. If you have been identified as a student being considered for a grade increase, your final grade will be available on Web Smart by May 28, 2007 ____ 1. The rights under a contract for personal service normally can be assigned. ____ 2. An intended beneficiary can sue directly to enforce a promisor's promise. ____ 3. A donee beneficiary can never sue to enforce the promise of a promisor. ____ 4. The vesting of contractual rights in a third party will always prevent the original parties to the contract from modifying it. ____ 5. If a contract does not require that performance be rendered directly to a third party, the third party will be considered an intended beneficiary. ____ 6. Conditions precedent are more common than conditions subsequent. ____ 7. Concurrent conditions occur only when the parties to a contract are required to perform their...
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