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Design

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Submitted By SonnieSonnie
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Pages 4
Suliman AlSumairi
Dr.Paul Sevensky
COMM 598-01
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Assignment 1 – Analysis of Ad Campaign

The Invenergy Campaign ads series convey important messages with basic design layout from my perspective. The photos, fonts, and colors failed to provide an effective example of alignment and proximity. However, it’s more likely hard to reveal the concept of the messages when you look at them for first time.
Based on last discussion at the class, the relationships of elements of design to each other and to the total composition play an important role. They help to arrange and enhance the delivery of messages in effective compositions. For instance, Stronger Jessup ad failed to illustrate the relationship between the visual symbol and the text. They have not applied the alignment element, which needs a visual connection. As a result, ignoring any principle will make the design of the advertisement poor.
Designing of visual documents and understanding of color importance helps when incorporating it into any design. The reason for the impact is that the colors have deep subliminal meanings that have massive impact on human attention. Choices regarding color should be matched with purpose of messages that try to deliver. Ads should have the colors in them perfectly matching. It is clearly shown in the advertisements. Whenever they run out of color meanings, they use blue and yellow. Color psychology dictates that the appropriate color enhance the environment. Green, generally, is a decent color for the environment. Lackawanna Energy Center’s logo is black and white. The appropriate color to represent their vision should be green or red since they are responsible for energy and environment. This is proof that colors influence how audiences view the environment.
The typography is one of the most important parts of every design. The fonts in all ads were easily

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