Free Essay

Develop a Questionnaire

In:

Submitted By tasha615
Words 331
Pages 2
LaTasha Bishop
MT355 – Marketing Research
Unit 6 Assignment
Professor Alex
June 19, 2015

Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers have to take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional, you have to develop the competencies in relation to tasks, obtain and process information, analyze qualitative data in decision making, and develop an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business tool belt.
These questions that where asked are right to the point. These questions keep simple and direct and are very important. I try asking questions that were on the peoples level. I tried keeping the survey short due to the fact that some of the people are taking the time out to fill this out. Many people don’t like to waste there time if they don’t have to. Most of the questions that are asked are well balanced and should get a direct answer. I tried not to overwhelm the consumers with questions that make them want to forget about the survey. I made sure to identify the questions and develop the survey objectives around that. That is how I created all the questions that will give me the information that is needed.

Reference:
Surveymonkey.com
https://www.surveymonkey.com/s/99DPBBH
Brown, T., Suter, T., & and Churchill. Jr., G. (2014). Basic Marketing Research: Customer Insights and Managerial Action, 8th Edition. Stamford, CT: Cengage Learning.3 ...
Case Study E-Food and the Online Grocery Competition
Case Study School of Business

Similar Documents

Premium Essay

Training and Development

...of Inspector General (OIG) is an organization within the Department of Defense (DoD) with the mission to provide independent, relevant, and timely oversight that supports the warfighter and the American taxpayer by promoting accountability, integrity, and efficiency. In addition, the organization provides information to the Secretary of Defense, Congress, and the public. I am an employee in the Learning Office so that is my reason for selecting this organization for my project. In accordance with Title 5 410.201, federal agencies are required to develop training plans and programs that support a workforce capable of achieving an agency’s mission and performance goals. DoD OIG’s strategic plan goal 3.l.2 is to identify core skill requirements for each position and identify/develop training to provide opportunities for staff to attain necessary core skill. An enterprise-wide competency and training needs analysis questionnaire will assist the organization in meeting the needs of both Title 5 401.201 and strategic plan goal 3.1.2. The development of a core competency model will provide an integrated approach for supporting the mission, goals, and strategies of the organization. A core competency model will assist with establishing succession management, aligning training and development to skill gaps, and planning for future workforce needs. The identified core and technical competency models will be used to leverage the organization’s human capital needs by defining consistent...

Words: 2812 - Pages: 12

Premium Essay

Project Audit

...done at the close of a project, a project audit can be used to develop success criteria for future projects by providing a forensic review. This review will provide an opportunity to learn what elements of the project were successfully managed and which ones presented some challenges. This will help the organization identify what it needs to do so that mistakes are not repeated on future projects. Regardless of whether the project audit is conducted mid-term on a project or at its conclusion, the process is similar. It is generally recommended that an outside facilitator conduct the project audit. This ensures confidentiality but also provides the team members and other stakeholders with the opportunity to be candid. They know that their input will be valued and the final report will not identify individual names, rather it will only include facts. It is common that individuals interviewed during the project audit of a particularly badly managed project will find speaking with an outside facilitator provides them with the opportunity to express their emotions and feelings about their involvement in the project and/or the impact the project has had on them. This “venting” is an important part of the overall audit. A project audit consists of three phases: Phase 1: Success Criteria and Questionnaire Development Phase 2: In-depth Research Phase 3: Report Development Phase 1 - Success Criteria and Questionnaire Development Success Criteria Development Interview the core...

Words: 672 - Pages: 3

Premium Essay

Consumer Behavior Paper and Questionnaire

...Running head: Consumer Behavior Paper and Questionnaire Consumer Behavior Paper and Questionnaire Suzanne Hawthorne University Of Phoenix Consumer Behavior Paper and Questionnaire Consumer’s beliefs about flavored cigarettes, cultural impacts regarding smoking, income levels of consumers, and pricing are all important ingredients when determining buyers behaviors. Exotic Smokes Cigarette Company has invested TRIADD marketing firm with $25 million dollars to develop a Consumer behavior analysis and questionnaire that illustrates the buying behavior of 18 – 25 target market. Below gives an overview of how this analysis and questionnaire will be developed: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. The marketing myth and perception, which flavored cigarettes hold currently, is a negative inference to the targeting of teenagers into smoking. Furthermore, taste preference of young smokers played a major role in the development of the negative perception held by the consumers. However, the current perception can be countered by proving that teenage smokers are still a big part of the market even after United States banned cigarette advertisement. Last, the marketing campaign for flavored cigarettes must change it marketing scheme to only incorporate the adult smoker in its marketing efforts and portray...

Words: 1054 - Pages: 5

Free Essay

Principles of a Learning Organisation

...demonstrate any of the principles of a learning organisation? Chapter 1: Introduction The aim of the study is to discover if the integrated service I work for demonstrates the principles, if any, of a learning organisation. I will begin this with a literature review and identify those key elements, which many key thinkers and contributors have written about, that distinguish a learning organisation. The literature review will also help me understand and develop my knowledge on what a learning organisation is, as at this point I have very little understanding of the concept of what a learning organisation is or consists of. I will seek to find out what the characteristics and principles are of a learning organisation and assess through my own thought process and reflection whether I feel the concept of a learning organisation is viable and can be implemented in my place of work. Furthermore, during this study I will collate my evidence in terms to inform my research by asking colleagues I work with to complete a questionnaire relevant to the principles and characteristics of a learning organisation. I will assess and critically analyse this feedback and provide valid evidence to identify whether individuals feel the work in learning culture based on the principles and characteristics discovered in the literature review. Finally, I will reflect and conclude my findings based on both the literature review and method of research and assess how this project may benefit both the...

Words: 6815 - Pages: 28

Free Essay

Job Analysis

...byproduct of the job analysis. (Board, 2011) The following rhetoric will provide a brief but comprehensive definition of a job analysis process for an administrative assistant position. Describe the various methods for performing a job analysis for an administrative assistant position There are essentially five methods used to perform a successful job analysis and they are as follows: observation, interview, questionnaire, participant’s diary or log and a combination of methods. The observation method is an activity involving observing the tasks that are performed on a particular job from commencement to conclusion. This data is recorded and used as data for the job analysis. The interview method involves interviewing the employee to determine the processes and procedures (tasks) required to meet the expectations of the job. The questionnaire is a method which involves providing the employee with a series of pertinent questions regarding the tasks that need to be performed to meet the expectations of the job. The answers to the questions on the questionnaire is evaluated and incorporated into data to be used in the job analysis. The participant’s dairy or log is a method which involves evaluating the employee’s work dairy or log to determine the necessary tasks that are congenial and critical to meet the expectations of the job being analyzed. This information is carefully perused and scrutinized to ensure that the data is accurate and job related. Lastly, there are...

Words: 1005 - Pages: 5

Premium Essay

Research Methodology

...by mailed questionnaires with its merits and demerits? Ans 1.Collecting data by mailing questionnaire methods is quite popular, particularly in case of big enquiries. It is being adopted by private individuals, research workers, private and public organizations and even by Government organizations. In this method a questionnaire is sent usually by post to the persons concerned with a request to answer the questions and return the questionnaire. A questionnaire consists of a number of questions printed or typed in a definite order on a form or set of forms. The questionnaire is mailed to respondents who are expected to read and understand the questions and write down the reply in the space meant for the purpose in the questionnaire itself. The respondents have to answer the questions on their own. The method of collecting data by mailing the questionnaires to respondents it most extensively employed in various economic and business surveys. The merits of this methods were there is low cost even when the universe is large and is widely spread geographically. It is free from the bias of the interviewer answers are in respondents own words. Respondents have adequate time to give well thought out answers. Respondents, who are not easily approachable, can also be reached conveniently. Large samples can be made use of and thus the results can be made more dependable and reliable. The main demerits of this method include low rate of return of the duly filled questionnaires. It can be...

Words: 2040 - Pages: 9

Premium Essay

Job Analysis

...PART TWO RECRUITMENT AND PLACEMENT | | | | | | |CHAPTER | |T Four | | | | | | | | | |Job |4 | | |Analysis | | | |Lecture Outline | | | |Strategic Overview |In Brief: In this chapter, Dessler explains the uses of | | |The Nature of Job Analysis |job analysis information and carefully describes the | | |Uses of Job Analysis Information |methods of conducting a job analysis....

Words: 4966 - Pages: 20

Premium Essay

Job Analysis

...Analysis is a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. Job Analysis is a process where judgments are made about data collected on a job. Job analysis, which is also called job review or job classification, is a systematic exploration of the tasks, duties, responsibilities and accountabilities of a job. The process of job analysis involves the collection of background information, a selection of representative jobs to be analysed, collection of job analysis information,development of a job description and job specification. The formal and systematic methods of job analysis are functional job analysis, the position analysis questionnaire, and the critical incident technique.Job analysis is useful for preparing job descriptions and job specifications which are the basis for most of the HR activities like recruitment, training, performance appraisal, industrial relations and wage and salary administration. Job design determines the way in which work should be performed which, in turn, affects the degree of authority of an employee over the work; the scope of decision-making by the employee; the number of tasks an employee has to perform; and employee satisfaction. The main objectives of job design are to meet organizational requirements such as higher productivity, operational efficiency and quality; and to simultaneously satisfy the psychological and sociological needs...

Words: 1274 - Pages: 6

Premium Essay

Research Method for Business

...development 1. ”Because literature survey is a time-consuming exercise, a good, in depth interview should suffice to develop a theoretical framework”. Discus this statement. at this juncture, its becomes easy to follow the progression of research from the first stage of managers sensing the broad problem area. to preliminary data gathering (including literature survey), to development of theoretical framework based on the literature review and guided by experience and intuition, to formulation of hypotheses for testing. 2.”Good models are complex. What’s more, a good model should include both moderating and meditating variables”. Discuss this statement. There is no relationship between the quality of a model and the complexity of a model. Recall that parsimony is one of the hallmarks of scientific research: Simplicity in explaining the phenomena or problems that occur, and in generating solutions for the problems, is always preferred to complex research frameworks that consider an unmanageable number of factors. A good theoretical framework identifies and defines the important variables in the situation that are relevant to the problem. Moderating and mediating variables may or may not be important to the problem. A good model does and mediating variables not necessarily include moderating. 3. “Academic researchers usually develop more complex and elaborate models than applied researchers.” Discuss this statement. Academic researchers prefer to more sophisticated...

Words: 3598 - Pages: 15

Premium Essay

Mkt 635 Market Research Entire Course

...and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. Offered online. MKT 635 Week 1 Marketing and Research Problems Marketing and Research Problems. Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under Applications & Problems #4 p. 47. The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. MKT 635 Week 2 Assignment Propose Research Project Propose Research Project. You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online- advertising-trends-of-the-decade/) have on a consumer’s behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research. MKT 635 Week 3 Assignment Critique Questionnaires Critique Questionnaires...

Words: 522 - Pages: 3

Premium Essay

Doctoral Identity

...Doctoral Identity Wolverine is Logan Grand Canyon University: RES 811 2015 Doctoral Identity Like the proverbial rat in a maze, the doctoral learner must learn to navigate the transition from lay learner to academic scholar. The transition from being a “learner” to a “critical thinker” requires the doctoral student to ascertain an individual perspective of how best to obtain and synthesize knowledge for the purpose of creating new knowledge. The purpose of this paper is to determine how important developmental social networks (both academic and non-academic) and critical thinking are to new doctoral students. Weidman and Stein (2003) analyzed the effect of the social climate between students and faculty at academic departments on the overall development of professional identity among Ph.D. students. Baker and Lattuca (2003) analyzed developmental network theory and the theory of sociocultural perspectives on learning to theorize that an interdisciplinary approach of learning and socialization was the best model for promoting positive professional identity development. Visser, Visser and Schlosser (2003) examined the importance and impact of social networks in the development of critical thinking skills among students by contrasting distance learners with traditional classroom learners at the university level. Comparison of Research Questions In their studies, the authors tackle how doctoral students can best prepare for a doctoral education and how developing social...

Words: 2009 - Pages: 9

Premium Essay

Vark Questionnaire

...The VARK Questionnaire: Learning Styles The VARK Questionnaire: Learning Styles and Strategies Neil Fleming is an individual that helped to develop the VARK learning-style Questionnaire. The questionnaire helps one to evaluate their own learning preferences and to most effectively manage their own study habits. It asks a series of multiple-choice questions of the student and then generates the learning preference geared towards the way in which the questions were answered. When the student determines there own learning style, after taking the questionnaire, they are also given tools to show them how to most effectively study for his or her communication and learning style. What does VARK stand for? VARK is an acronym for Visual, Aural, Read/Write and Kinesthetic (Fleming, 2011). The VARK questionnaire is a great tool to help a student develop life-long strategies for studying and learning. As explained by Fleming (2011), the learning preferences are as follows: Visual, which focuses on color, layout, and design. The student learns by “seeing” the information. Aural learners learn by hearing instructions. The student learns by participating in class discussions, using recorded devices to later “hear” the instructions. These types of learners get the most out of lectures, discussions and debates. The read/write learner make lists, take notes, often word for word, and reread notes many times in order to understand the instructions or material. They tend to be able...

Words: 874 - Pages: 4

Premium Essay

Bsa/375 - Riordan Sr-Rm-022 Part 1

...HRIS Development at Riordan Manufacturing Devlin Conley BSA/375 Fundamentals of Business Systems Development 9/30/12 James Welti, JR. HRIS Development at Riordan Manufacturing The current human resource information system at Riordan Manufacturing was implemented in 1992 as part of the finical information system. Being twenty years old this system is significantly outdated both in terms of hardware and practices used by employees to updated or upload information. Service request SR-rm-022 purposes the development of a new human resources information system which will be a standalone system, separate from that of the finical system. This system should be inclusive and cohesive rather than the current system which is segregated and includes paper forms. Initial Evaluation Riordan Manufacturing currently has seven individual systems; employee information, training and development records, open positions and applications, worker’s compensation, performance and attendance, compensation, and employee relations. In the current configuration each of these systems is separate from one another and each system needs to be evaluated prior to the development of a new cohesive system. Each individual system current has its own key personal that use the system each of these personal should be consulted for feedback on the current system to help find its flaws as overcoming them will be a critical aspect when designing the new system. In addition the systems hardware, software...

Words: 1292 - Pages: 6

Premium Essay

Academic Performance

...1) The research topic ;  Academic Performance THE EFFECT OF STUDY HABITS ON THE ACADEMIC PERFORMANCE OF STUDENTS IN KPTM-KL 2) Background research ; The extent of student’s learning in academics may be determined by the grades that a student earns for a period of learning has been done. It is believed that a grade is a primary factor that indicates of such learning. If a student earns high grades it is concluded that they may also have learned a lot while low grades indicate lesser learning. However, many experiences and studies found out that there are also several factors that would affect the grades. Not a single factor can be definitely pointed out as predicting grades. It has been interplay of so many factors – gender, IQ, study habits, age, year level, parent’s educational attainment, social status, number of siblings, birth order, etc. In fact, almost all of existing environmental and personal factors are a variable of academic performance. However, at this point in time, the researchers would like to investigate the possible relationship of study habits and the factors affecting it to the academic achievement of under graduate education students of KPTM-KL. The investigation of on this area thus becomes a real and compelling motivation for the researchers to conduct this study. 3) Statement of problem This study intended to find out the factors affecting the study habits of undergraduate KPTM-KL Education students.  It also aimed to answer the following...

Words: 2014 - Pages: 9

Free Essay

Teenage Relationship

...INTRODUCTION “Without education, man is as though in a closed room and with education he finds himself in a room with all its windows open towards the outside world.” (Kassim Wais) Education serves as the means to bring about the desired changed in society, to develop a generation of virtuous individuals and thus contribute to the development of good human beings. It also serves as the means to develop oneself physically mentally and socially. Education to the youth manifests itself in terms of the need to cultivate the youth of society into mature individuals. It is important for them because youth is their growing stage it is also the time to develop the principle of life, make career decisions and begin to pursuit of one’s goal. It is important that the education to aims at youth developing social awareness in these adult-to-be (Manali Oak). Education is vital to the healthy growth and development of one’s personality. In making the ‘beings’ ‘human’ to produce ‘human being’ lies the importance of education to youths. But the transition of teenager’s attention from studying from the feeling of love has grown up. Right from the schools, teenagers find themselves getting attracted to the opposite sex in schools, neighborhood or even because of media which influences their feeling in many cases. Teenage affection has more chances of resulting just because of infatuation. It is highly probable that because of the hormonal changes in this phase of life, we are excited and keen...

Words: 760 - Pages: 4