Premium Essay

Dhur Bal

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Submitted By osiim
Words 431
Pages 2
Usage & Attitudes Category | Description | How used | Frequently | Usage Occasion | Everyday | Perceived Attributes | Makes you cool and remove the warmth | Usage reason | Refreshment, chilling mood, hot weather |

Brand Communication
Brand media history * Polar was 2nd choice in ice-cream in young generation in recent years. * Polar’s mostly communication in the past was TVC, Newspaper ads, Sponsor of renowned of any exibihition or school program etc * Polar is well known for sponsoring school campaigning program. * Besides, Polar gives newspaper ads in renowned newspapers & billboards in all around the country * Polar recently started to give ads in FM radio channels as the listening radio culture emerging in Bangladesh * Polar frequently gives new product offers, promotion of new products.

Brand Communication
Keya’s initial Promotional campaigns are made by Litmus communications limited. Some of the examples of TVCs are,

Polar fresco ice-cream
Year: 2011
Agency: Litmus Communications Limited
Artist: Pinky
Direction: Mahmud Vai
Voice: Elita Karim
Music: Ripondon a kinofilms production

"Utshabay Saradin Polar Ice-cream “Company: Dhaka Ice-cream Industries limited Year: 2010
Agency: Litmus Communications Limited, Dhaka, Bangladesh
Concept: Wazir Sattar
Polar Ice-Cream (SKU Based) TVC
Year : 2009
Agency: Litmus
Director: Aadnan Rahaman
Music: Fuad Al Muqtadir
Models: Bipasha Kabir, Mirazul Islam, Fiton Khan, Dipon, Chadni, Hema Maline, Purabi Bhadra, Australa, Pori, Kabbo, Prohor

Polar kheer Ice Cream TVC
Year: 2011
Agency: Litmus
Concept & production film@zeroplusbd.com Director: Asad Z. Khan

Experience from previous campaigns * Polar ice-cream needs to emphasize more on strong brand positioning * Basic problem with communication is the message of TVCs are

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