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Dickies Website Comparison Paper

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Two of VF Imagewear’s largest competitors of the Image based business are Dickies and Edwards Uniforms. Dickies’ website could be easily compared to another retailer’s website. The website caters to consumers, not to distributors. As VF is attempting to enter the retail market, VF should revise our website to reflect that. Also, Dickies’ website is categorized by the type of product. For example Dickie’s categories are Men, Women, Kids, Uniform Builder, Flame Resistant, etc. VF Imagewear’s website is categorized by our different brands like Red Kap, Horace Small, Bulwark etc. This would be an issue if a normal consumer would visit our website as many do not recognize our specific brands and would not know what type of product is sold by each brand. Dickies is a name that is more recognized by the everyday consumer. One area of the Edwards’ website that would be considered superior is their Resource tab. Under the Resource tab, a customer is able to gain access catalogs. A complaint heard by many employees from our …show more content…
VF Imagewear has a section of their website that allows customers to customize any garment. A company’s artwork can also be uploaded from your computer which can be added to any uniform. Reflective striping can also be added to any uniform via the website as well. Edwards’ website is very bland and it was noticed very quickly that there were not a lot of colors available. There was also not many pictures with the product on models so customers can see how they fit. VF’s website includes videos explaining each product sold. Something that was unusual about the Edwards’ website, was there was very little information about the history of Edwards and how the company was started. VF’s website discusses the history of VF Imagewear as well as providing the link to VF Corporation’s website which provides additional information about the

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