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Diebold Incorporated

Christopher L. Rucker
Columbia College
BUSI 510
Instructor: Dr. Jeffery Reed

Executive Summary

Diebold is headquartered in Canton, Ohio and employs more than 17,000 employees in more than 90 countries worldwide. Diebold is a services company providing integrated technology solutions as well as multiple third-party vendor products for financial and commercial market segments around the world. Diebold can provide nearly everything a financial institution needs to serve its retail customers; from single ATMs all the way to complete bank branches with the ability to integrate everything into one complete system. The company is also a global leader in providing physical and electronic security systems to financial institutions, retail, commercial, and government markets. Diebold’s vision is to be recognized as the essential partner in creating and implementing ideas that optimize convenience, efficiency, and security. Diebold’s mission is to deliver innovative technology and services that make businesses better through a powerful combination of customer knowledge, inspired thinking, and attentive associates.

Outline I. Title Page II. Executive Summary III. About Diebold Inc. * History * Business overview * Market Structure IV. Strengths and Weaknesses * Products and services * Management team V. External Opportunities and Threats * Growth in European ATM market * Competitors * Intend to explore other threats and opportunities VI. Optimal Managerial Strategies and Tactics * Pricing * Production * Resource utilization VII. Conclusion VIII. References

About Diebold Inc. Diebold Incorporated was founded in 1859 in Cincinnati, Ohio and was known at the time as Diebold Bahmann Safe Company. In 1871 The Great Chicago Fire destroys most everything except 878 Diebold safes with their content intact and undamaged. This brought a great deal of notoriety to the company. Five years later in 1876 Diebold became incorporated and changed its name to Diebold Safe & Lock Company making its home in Canton, Ohio. Diebold Safe & Lock Company changed its name to Diebold, Incorporated to better reflect the company’s gradual diversification into office products. Diebold has an interesting history such as in the 1930s creating a robbery deterrent system for banks that would flood the bank lobby with tear gas causing the bandit to flee which was inspired by John Dillinger’s crime spree, between 1944 and 1951 Eliot Ness, former crime fighter of “The Untouchables” served as chairman of Diebold’s board, in 2001 Diebold was awarded a contract from the U.S. National Archives in Washington D.C., to secure the Charters of Freedom, including The Constitution, The Bill of Rights, and The Declaration of Independence, and in 2008 Diebold was chosen as the exclusive Automated Teller Machine (ATM) provider at key Beijing Olympic venues. Its early reputation was based solidly on its security expertise. Through the years, Diebold’s award-winning talents have grown steadily to encompass both financial self service solutions and services. Between 1965 and 1999 Diebold offered pneumatic tube delivery systems to banks, hospitals, post offices, libraries, office buildings and industrial and correctional facilities, introduced TABS 500 Total Automatic Banking System, unveiled its Event Monitoring Center which monitors ATMs, kiosks, facilities and operations 24 hours a day, 7 days a week, and introduced the first iris recognition ATM system in the United States. Diebold is a services company that provides integrated technology solutions that enables its customers to maximize their self service and security capabilities. The primary customers of Diebold Incorporated are financial institutions, as well as government agencies, commercial enterprises and various retail outlets. Diebold’s service staff is one of the largest in the industry, with more than 6,000 professionals in 600 locations worldwide. The service organizations service Diebold solutions as well as multiple third-party vendor products for the financial and commercial market segments around the world. Diebold offers an integrated line of self-service banking solutions and automated teller machines (ATMS). Integrated security solutions are provided by Diebold that increases productivity and improves customer service which reduces costs and enhances security for customers’ assets and employees. Diebold offers software solutions consisting of multiple applications that process events and transactions. These services include communications network review, systems integration, custom software and project management that encompass all facets of a successful implementation. These services also include both hardware and software capabilities, and provides professional and managed services, transaction processing, security and more. Diebold is engaged in electronics and software industries through the sale, manufacturing, installation and service of products and software for automated self service transaction systems, electronic and physical security products. Its business is operated through three main sales channels; Diebold North America (DNA), Diebold International (DI), and Election Systems (ES). Diebold markets financial and retail systems throughout the world. Diebold’s market structure is very competitive; Diebold has been known to capitalize on their competitors’ weaknesses and target the market opportunities available to them. Diebold is the largest U.S. manufacturer of ATMs with NCR, Wincor, and Fujitsu being its main competitors.
Strengths and Weaknesses Diebold’s Opteva is a revolutionary ATM that helps financial institutions gets the highest possible return on investment on their investment in self-service technology. These machines improve customer loyalty and increase profitability. Opteva ATMs have features such as check imaging and cash depositing and recycling. Innovations such as these are the reason why 50% of all ATMs sold last year were Opteva. Diebold also provided biometric security systems, comprehensive loss-prevention programs, and enterprise wide security solutions. Diebold is combining advanced functionality with well defined business processes, and robust technology. Diebold has 6 training facilities and on-line training for employees to help them improve in the areas of employment. One the apparent weaknesses that Diebold faces are the current banking and financial crisis. Diebold is aggressively pursuing new contract which sometime cause’s customer service issues because the technicians and support personnel have not been informed of the proper handling procedures. Even with the current crisis, Diebold’s international operations in China, India, and South America have helped keep profits up. The chief executive officer of Diebold resigned in 2006 when allegation that Diebold may have mishandled elections in Georgia and Florida. Thomas W. Swidarski was named president and chief executive officer (CEO) and a director on the board of Diebold in December of 2005 in his role as CEO, Swidarski has built and focused the Diebold leadership team and its employees on five key priorities: * increasing customer loyalty * improving product and service quality * strengthening the company’s supply chain * enhancing communications and teamwork * rebuilding long term profitability.

External Opportunities and Threats Diebold is taking advantage of the external opportunities in the foreign ATM market. Diebold has ATMs in 90 countries around the world as continuing to pursue other integrated solutions in these markets. Diebold has responded to threat to ATMs security such as ATM fishing schemes and even more sophisticated schemes in Russia where criminals broke into a number of ATM and installed illegal software. This crime required an aggressive, physical break-in with high-tech expertise. Several criminals were apprehended in association with these break-ins. Crimes related to ATMs are attempted frequently and Diebold has extensive experience in managing security threats and has responded proactively to notify customers. Diebold continues to design and implement comprehensive security solutions by proactively addressing the immediate and critical security needs of their customers.
Optimal Managerial Strategies and Tactics Diebold uses price discrimination; its equipment is usually top of the line and varies according to the customer demand. Diebold charges different prices for different quantities of product at different times, to different customer groups. For example Diebold has a contract with the U.S. postal service; they charge a different price for services and equipment that they do for other customers. Resource utilization is high because most equipment is produced for contract work; therefore there is very little inventory.
Conclusion
Diebold is a very innovative company which uses its resources very well. Being a global company enhances Diebold’s position in the market. The CEO has implemented five steps that should enhance the company’s profitability. For the most part Diebold’s market structure is a global oligopoly in the ATM and voting machine markets and close to pure competition in the other security products markets.

References http://finance.yahoo.com/q?s=DBD http://www.diebold.com/
http://www.marketresearch.com/product/display.asp?productid=2111675&g=1

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