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Digital Inclusion in India

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International Conference on Technology and Business Management

March 18-20, 2013

Digital Inclusion in India: A Case of Mobile Banking
Ganesan Parimalarani vini_parimal@yahoo.com Dayananda Sagar Business Academy, Bangalore 1. Introduction
Mobile-Banking is a buzz word in the banking sector throughout the world and Indian banks are not exception to it. The liberalization, globalization and privatization of the Indian economy in 1990s paved a more flexible functioning of the services sector and particularly the banking industry. Added to this the adoption of technology in the banking sector has made a remarkable advancement in the service quality of the banks in India. Now bank customers are availing their banking services through internet banking, ATM services and further it has added one more feather to its services by introducing Mobile-Banking to its channel of distribution. Mobile banking is a subset of banking as it allows everyone easy access to their banking activities via., mobile handset (YU&Fang, 2009). Various research findings regarding the penetration of mobile phone, states that the penetration level of mobile in the world is more comparable to that of the banking. The Financial Access Initiative, a research consortium based on New-York University has identified that 2.5 adults worldwide do not have a savings or credit account with either a traditional or alternative financial institution (Chaia, et., 2009). Across the globe the formal banking reaches about 37 per cent of the population, but mobile phone penetration level is 50 per cent of the population. When we analyze the Indian scenario, we should first thank for liberalizing the Indian economy. Due to the liberalization that initiated in the telecom sector, it has boomed to a greater extent of growth and it has registered at$100 billion today and its contribution to the gross domestic product

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