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Digital Marketing

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Submitted By 4leon
Words 2188
Pages 9
AMAZING DIGITAL

May 8, 2014
Authored by: Aaron

Table of contents

Summary

Introduction

A marketing plan helps you stay focused. This marketing plan is a map to guide business toward their goals. This plan will help coordinate efforts and be proactive. With it, they need to be realistic about task, time and energy. A plan will help stay organized and on track throughout the timeline. This plan will map out every stage of the task ahead.

1. Introduction 1 2. Executive Summary 2 3. Organisation Mission & Marketing 2 4. Situation Analysis 2-3 5. Organisation & Marketing Objectives 4 6. Strategy & Tactics 4 7. Activity Plan & Implementation 4-6 8. Control and Evaluation 6 9. Conclusions 6

9. Bibliography & references 6-7

N/B I do not work for any business mentioned, I have no access to any internal data

2. Executive Summary

A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives and activities for the business and its employees.
The proposal marketing plan draws on the broader perspectives outlined Aldi's business plan.
The marketing plan focuses on issues related to (SOSTAC) and the four Ps: product, price, promotion and place.
Addressing these issues and putting them into written form can be useful for Aldi’s marketing objectives. A timeline plan can be a source of motivation to achieve objectives.

ALDI Overview

ALDI Einkauf GmbH & Compagnie, OHG, doing business as Aldi short for Albrecht Diskont is a global discount supermarket chain based in Germany. The chain is made of two separate groups, Aldi Nord (North, which operates as Aldi Markt), headquartered in Essen and ALDI Süd (South, which operates as ALDI Süd), Mülheim an der Ruhr they operate independently.

3. Proposal of ALDI

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