Premium Essay

Digital Media

In:

Submitted By jamboree
Words 2211
Pages 9
The media of mass communication have long played a fundamental role in people’s

lives. The media informs, persuades, entertains, and even sells. For the most part;

mass media is only owned by a few private companies, as we learned in the “media

ownership” discussion. According to the “Telecommunications Act of 1996,”, this act

was to spawn some competition the broadcast companies. It also eased the restrictions

on the number of television stations one individual company can own. The media,

controlled by power corporations and government organizations, has positioned itself to

influence people in all manner of ways, but no one group controls the system as a

whole. 90% of all television media is controlled by only six broadcast corporations.

Media can provide companionship, shape perception. They are fundamental to an

informed and educated public.(Pavlik, McIntosh 2004). “An important aspect of

digitization is that the boundaries between different media have brought into question,

and a presupposition has the developer that we are in an era of media convergence”

(Storsul,Fagerjord (2008).

Strosul and Fagerjord believe that “blurring the border between media does not have

to mean convergence. There is also development toward stronger differentiation of

media in which elements from earlier separate media and sectors are combined in new

ways.”

In communication, there are three forms of interpersonal, intrapersonal and mass. It

is important to understand the difference between interpersonal, intrapersonal and mass

communications. These types of communications are vital to the personal and

professional society. Your social interactions reflect on how you communicate in person

through media and social media. The internet may have opened up new

communications choices for

Similar Documents

Free Essay

Digital Media

...Digital Media: A Better Way to Learn Educators and parents have legitimate concerns about the effects of the Digital Age on learning. Digital media has changed dramatically since the development of the Internet and improvement of wireless technology. John Palfrey, Professor of Law and Urs Gasser, Executive Director of the Berkman Center for Internet and Society, both employed by the prestigious Harvard Law School, have written about how the world has been reshaped because of this new digital world in Born Digital. They found that this period “is the most rapid period of technological transformation ever, at least, when it comes to information” (3). This transformation of digital media over the last twenty-five years and the introduction of tools like the iPad create a clutter of information that threaten the ability to think deeply and concentrate, which has made the current educational system obsolete and ineffective. This same technology can be utilized to create the school of the future, by improving learning in the Digital Age. Digital natives, ”born after 1980,” do not know the world without the Internet, cell phones, computers, tablets and everything else that networked digital technology has provided (Palfrey 1). They “study, work, write and interact with each other in ways that are very different from the ways” their parents and grandparents grew up. (Palfrey 2). Palfrey and Gasser found that digital natives are comfortable with this new technology and experts...

Words: 1883 - Pages: 8

Premium Essay

Digital Media

...Today nobody can avoid the influence exerted by digital media. Digital media is the type of media being computerized, in contrast with traditional media, such as newspapers, magazines, films and pictures. As digital media is constantly evolving, its future trend will be discussed and elaborated in the following essay. To begin with, the development of digital media poses a serious threat on traditional media, including newspapers, magazines, radio and cable TV. Christopher Zara, the reporter from International Business Times, has reported in his article that newspapers industries have shrunk by 40% in the last ten years, one of the fastest declining industries in US. On the contrary, there is an upward trend in digital media. The popularity of digital media will continually increase as it has a lot of key benefits, the major advantage lies in its convenience. It allows people to store and access information and data at anywhere at any time by using computers, smart phones or any of the various electronic gadgets flooding the market. With everybody owning at least one of these essential devices, society is relying on digital media more than ever and will be more in the future. On top of that, digital media enables people to have more freedom to select what they want to view and contribute easily in our online world. As a result, its users will increase dramatically in the next few decades. Printed media might disappear altogether in the future, which would be a loss of the entire...

Words: 443 - Pages: 2

Free Essay

Notion of Authorship in Digital Media

...Authorship and Digital Media With the widespread adoption of personal computers, especially those connected to broadband Internet, the media landscape has changed drastically. All media-related industries, from newspaper to television to music and more, are experiencing this shift and are desperately attempting to react to the changing media landscape that has placed much of the control on the consumers rather than the producers of these media forms. Two digital media forms experiencing particularly interesting shifts of power are video games and digital music. Consumers of digital media forms such as video games and digital music files have complicated the traditional notion of authorship through their use of digital media technologies, which allows them to use digital media as an instrument of expression. Before delving into the intricacies surrounding this new form of authorship present in digital media it is first important to discuss the notion of authorship prior to the emergence of this digitally induced phenomenon. In non-digital mediums such as books, radio, and television, authorship exists as an individual endeavor, as authorship is only granted to the original author(s) of the media. As a consumer of this non-digital media the only point of contention as it relates to authorial expression is limited is the debate over authorial intent or narrative interpretation in these non-interactive cultural forms. Books, television, and radio are more or less consumed passively...

Words: 1998 - Pages: 8

Free Essay

Electronic and Digital Media

...The fast paced changes in technology have a significant impact on nearly every aspect of a person’s day to day life. One of the largest impacts can be seen in the world of digital and electronic media. The advances in technology have created new forms of media, altered others and left some forms to almost non-existence. The delivery of mass media has also greatly been affected by technological advances as the quality; quantity and speed of delivery continue to improve with each passing year. This paper is going to provide an overview of mass media from conception to present and the effect that technology has on this ever changing field. In the early 1900s, radio broadcasting was a significant form of mass media. Nationally broadcasted programs could reach audiences all over the United States This mark a change in US history and gave the individual a since of being an American. Raido broadcasting gave listeners the same style of environments from entertainment, news reporting’s and other forms of media. In the 1950s “television began to increase in popularity and affordability, creating yet another major, unifying influence in American society” (Vivian, 2011) During the early days television and radio programs were used for advertising, news as well as entertainment. The early exposer helped to inform and entertain the mid-1900s family as they began tuning in to their favorite television shows and radio broadcast. This sense of informed unity began to change with the introduction...

Words: 697 - Pages: 3

Free Essay

Electronic and Digital Media

...Electronic and Digital Media Industry Technology has played a huge role in the electronic and digital media. Electronic and digital media today is right in our fingertips for information. Not to mention cell phones that have built in cameras and internet connection. Nowadays media has a huge impact in society. Technology is changing and will continue to change, this forces society to keep up with all the changes. Most of the society is dependent on electronic products and are spending less time with people face-to-face and more on the internet. Electronic media will most likely replace print media, and newsprint will only be found in certain museums and electronic files. A brief summary on how electronic technology of photography, recording and transmission has advanced from the beginning discovery to the present. In 1826, Joseph Nicephore Niepce made the world’s first true photograph of a scene. The camera was invented in 1826. The invention of the camera has developed dramatically over the years. First portable camera developed by Friedrich Risner a German mathematician. In 1931 an American photographer, Harold E. Edgeron, improved in the films and electronic flash. In 1861, color photographs taken by Tomas Sutton an English photographer. He also invented the single-lens reflex camera. In 1877, Thomas Edison invented the phonograph, the first recording and playback machine. Samuel Morse invented the telegraph allowing long distance communication. ...

Words: 825 - Pages: 4

Free Essay

Electronic and Digital Media

...Digital Media Matthew McCormick Course # Com/225 May 20, 2013 Maurice Nelson Digital Media Technology has molded the electronic and digital industry into what it is today. Society is dependent and addicted to technology and the potential to make life easier through it. Research for school projects is no longer spent with hours in the library, reading and taking notes, or combing through dictionaries and encyclopedias. Students now have the internet, where with one click they have access to a whole world of information, and they can do it anywhere in the world. Road trips are traveled by GPS not through hours of route planning in a map. Television is sought at more now than ever by kids in place of playing outside. Photography has made major improvements when discussing technology. In 1826, Joseph Niepce, a French inventor, discovered the first way to capture images. Using a pewter plate and some light sensitive materials, he was able to capture the first picture. It took 8 hours of sun light exposure to capture the first picture, the courtyard of his home (Karwatka, 2007). Today, you can take a high quality digital picture instantly, virtually anywhere, with almost any electronic device. Recording sound has also had to evolve with technology. Thomas Edison invented the first recording device in 1877. He named his device the phonograph, meaning sound writer (Lerner, 2008). He used a cylinder wrapped in tinfoil that rotated as someone shouted into a funnel...

Words: 955 - Pages: 4

Free Essay

Electronic and Digital Media Industry

...Electronic and Digital Media Industry Paper 1 Electronic and Digital Media Industry Paper Loyre Allen Mass Communication / 255 September 15, 2014 Damiso Josey Electronic and Digital Media Industry Paper 2 In this paper I will cover the roles that technology in electronic and digital media has played in the evolvement of time. I will cover the historical and contemporary roles of the mass media in society and also describe how the chemical and electronic technology of photography, recording, and transmission has changed from the original discovery to present day. I will also cover hoe the media uses these technological innovations, analyze how the development of digital technology has affected the way the content, distribution, and the style of electronic media and finally discuss exactly how it has evolved over time and had made everyone depend on them. The history of the print media and the role that it plays with the government, and society as a whole has since aged and evolved at a consisting rate. In an age when innovation is constantly adding to how we define mass media, print media, and technology to maintain its role and presence in or world. In a very simply way, Businessmedia.com defines the media as” the industry associated with the printing and distribution of news through newspapers, magazines and books.” Newspapers, magazines and books are the oldest, most basic form of media that ...

Words: 826 - Pages: 4

Free Essay

Watermarking: Legalities of Digital Media

...Watermarking: Legalities of Digital Media Derrick Harper Course name and number Instructor name Outline I. Introduction II. History III. The Basics of Watermarking IV. Watermarking Applications V. A Simple Watermark: Patchwork VI. Current Work in Watermarking VII. Conclusion VIII. Works Cited Introduction It's no news to anyone that's reading this that the meteoric rise of the Internet in recent years has significantly increased the availability of all forms of media. Nowhere is this more obvious than in the realm of commercial musical recordings, where Napster and other internet-based distribution systems have made incredible volumes of musical content widely available, all without the consent of the music's originators. This situation, though, is not unique to the music industry, as photographers, filmmakers, and other content-originators all have the same problem to varying degrees. The solution, and even the need for a solution, to this problem of copyright infringement is still a topic that is open to great debate, but there is no debating the fact that some interesting and novel technology has been designed to help. Digital image watermarking, the practice of secretly embedding a piece of information in an image, is one of the more interesting of these technologies, and deserves some consideration. It is the purpose of this paper to give the reader an overview of watermarking and the diverse benefits that it offers. We begin with a brief...

Words: 3166 - Pages: 13

Free Essay

Inditex Media Digital

...maintain a close and direct relationship with their customers. All the chains have specialist Internet teams who are continually developing and implementing better tools so that the customer online service is as suitable and effective as possible. In this regard, the active presence of all the chains on social networks, in which all of them together have more than ten million followers, is outstanding. In 2010, the Inditex web sites, including both chain sites and inditex. com, received 66 million visits. Open to society Inditex makes a solid commitment to transparency and develops different initiatives to guarantee fluid access to its different groups of stakeholders to information on the performance of its activity. The media, with their role as the company's primary intermediaries, are an important communicator of information regarding the Group corporate strategy. Their knowledge of macroeconomic scenarios, the sector and the company itself enable them to analyze Inditex's direction and performance with a critical spirit and to communicate this information to society. The General Directorate of...

Words: 713 - Pages: 3

Premium Essay

Ethical Issues in Digital Media

...Ethical Issues with Digital Media Introduction Ethics in digital media involves the moral problem that is associated with the adoption of new communication technologies in daily activities. New advancement of technology has resulted in different techniques that have altered the manner in which business and other activities are undertaken in the world. Examples of digital media are online journalism, blogging sites, and social media. The major concern in the ethics of digital media is the effect of information that is transmitted through these channels. Ordinarily, the role of digital media is to act as a medium of communication. However, in the case that the accuracy of the information is not controlled, it can lead to various impacts to the society. The digital media played a very significant role in the financial crisis through the spread of information. As such, this paper analyses digital media ethics in relation to the global financial crisis and its effects to the society. The World Financial Crisis The global economic crisis has caused many problems nearly to all the sectors of the economy in the world. Many countries have suffered deep in their growth domestic product while recession has a common experience all over the world. The severity of the crisis has persisted to the recent times, but this can be attributed to the debts incurred by some developed economies like Greece even after strong support from other countries. As a result, the world’s financial system...

Words: 2967 - Pages: 12

Premium Essay

Electronic and Digital Media Industry

...Electronic and Digital Media Industry Mass communication (MC) today is reliant on technology. Based on chapter 1 of The Media of Mass Communication, MC is the technology-assisted transmission of messages to mass audiences. This definition of communication elaborates how technology seems to make life easier. Interpersonal communication is a face-to-face form of communication that has been widely used by people without technological assistance for years. In the old ages, mass media took place in concert halls using only the human voice; today people use microphones that allow them to send vocal messages to a larger audience. Print media has also taken a notch toward improvement with the help of the World Wide Web. Technology has enabled societies to broadcast messages throughout the world by using television, satellites, and the Internet. Print has had a strong impact on society. Mass media awareness started with the discovery of print media through books, newspapers, magazines, and so on. The way in which people’s lives have changed are based on the result of print’s improvement, it is what allowed people in the past to pass on several messages like basis for learning other languages through text. Therefore, Kaiyan Za Bao invented newspapers; which allowed different societies to become aware of what was happening around the world. Print-visual integrations evolved through photography because newspapers started to include pictures, this would make people have a broader understanding...

Words: 713 - Pages: 3

Free Essay

The Effect of Digital Media on Interpersonal Relationships

...A Comparison of Traditional and Digital Relationships in Society According to the US Census Bureau, the census conducted in 2011 showed that 75.6 percent of all US households owned at least one or more computers, compared to the 1984 census statistic of 8.2 percent when every household was asked for the first time about computer ownership. These same facts are repeated when analyzing internet access. In the 2011 census 71.7 percent of all US households maintain an internet access account unlike the 18 percent of the 1997 census. With all the computer and internet usage around the world it creates changes to the traditional interpersonal relationships by turning them into a digital manifested relationship. Prior to the early 1900s almost all relationships were of a traditional fundamentalist thinking. Then during the industrial revolution with the invention of the telegraph and railroads relationships could grow farther apart but still remain in contact due to the distances and time required. The contact would still have to be choreographed to remain in contact. As technology sped up with the invention of the telephone and the internet so did the aspect of interpersonal relationships. What was limited one day was free the next with the ability to be able to keep people inter connected. Traditional relationships are constantly being adapted by technology and human needs, allowing for them to keep pace and adapt to the digital world. Basically in a traditional relationship requires...

Words: 1514 - Pages: 7

Premium Essay

Digital Media Copyright in Developing Countries

...Digital Media Copyright in Developing Countries In the developing world, piracy is a serious problem. According to the report “Why Poor Countries Lead the World in Piracy”, “Trade reps from rich countries complaining loudly about copyright infringement and demanding that poor countries reorganize their domestic priorities around preventing unauthorized copying at any expense, threatening trade sanctions and worse for the recalcitrant." However, the copyright laws in many developing countries still give little consideration to copyright management issues for Digital Media Fields, such as software, E-book, music downloads, and digital cinema. As the biggest sources of illegal download in the world, developing countries’ digital media technology is seriously hindered. At the same time, some people argued that the tolerant digital media copyright law helps to bring culture and knowledge to people. I believe it is a mistake, as they may not understand Fair Use. In the case of China, according to Liu & Bates, “China copyright law focuses more on the regulations for traditional forms of creative content than the digital fields” (Liu & Bates, 2008). However, according to China Internet Network Information Center’s report, “the number of “netizens” in China has exceeded that of the United States” (2008). At the same time, China has become one of the biggest illegal downloads sources. As a result, China has responsibility to pay attention to digital rights management. A strong...

Words: 654 - Pages: 3

Premium Essay

Reach and Usage of Digital Media Among Youth

... it is of supreme importance to reach out to this category of digitalized people. The time spent on digital media like smartphones, Tablets, Kindles, PlayStations, etc. has increased tremendously. According to our research, almost 56% of people are always connected through the different digital devices they use. With businesses looking for growth in stagnant economies their gaze turns to digital not just in their home markets, which are becoming more mature and saturated, but they see digital as the obvious route to international expansion and growth. Brand building and differentiation are the top reasons for digital marketing, followed by customer communication and assessment of customer satisfaction of a product, according to a survey of 250 firms with over $500-million in annual revenue by Gartner. Media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across platforms, and the way geography influences media orientation. By understanding that these seismic shifts reflect an evolving balance of cross -platform media usage, marketers and advertisers can better craft their marketing mix and appeal to more diverse audiences. Social media has grown by 238% between 2009 and 2012. 42% of adults in a survey conducted by Scarborough agreed that the internet is their main source of entertainment. 14% of adults think social media is important for them to show support of their favourite companies and brands. In fact, in our...

Words: 5069 - Pages: 21

Premium Essay

The Rise of Digital Journalism Collapse of Print Media

...Running head: THE RISE OF DIGITAL JOURNALISM COLLAPSE OF PRINT MEDIA 1 The Democratization of Journalism Alan B Egge University of Maryland University College The internet has fundamentally changed how news is distributed by democratizing the creation and consumption of news. It has allowed news to be published and read by anybody at little to no cost. Print media has struggled to hold their own against a ubiquitous and often free competitor. Advertising revenue for the ten largest newspaper companies peaked at $48.7 Billion in 2000 and has since plummeted to $23.9 Billion in 2012. The 2012 figure includes revenue from digital versions of the papers but this adaptation has not stymied the decline. On the surface, these numbers suggest that Neil Postman's claim in Amusing Ourselves to Death, that America was fulfilling Aldous Huxley's vision of a world where, “no Big Brother is required to deprive people of their autonomy, maturity and history. As [Huxley] saw it, people will come to love their oppression, to adore the technologies that undo their capacity to think.” (xix) Newspapers have historically been the most important technology to make one think so is does their decline spell our decline into an isolated, apathetic dystopia? To the contrary, I believe the collapse of the newspaper and the rise of internet journalism is creating a better informed and more socially aware society. Digital media is doing precisely the opposite of what Huxley, Postman and much of the...

Words: 2414 - Pages: 10