...English Composition May 15th 2012 The Video Game Connection We are the first generation to grow up in a world full of computers. Everywhere you look there are computers, cell phones and now even notebooks and iPads. There are many uses for these new technologies such as data entry and audio programs. Some use computers to access the internet for information or to contact people via email or social media but a very large portion of individuals are using this new technology to play video games. Video games started in the seventies, a small console that attached to your television with poor graphics and little animation. The video games that are currently the most popular today are based on violence and action, like shooting and auto theft but if adrenalin is not your cup of tea there is a video game for everyone, if you want to play golf, cards or even build your own city you can through a video game. Studies and research is showing us that this is not just a trend; video games are a part of an industry that is thriving in an economy that is suffering. It was only a matter of time before some started to see the popularity and start using video games to their advantage. There have been countless studies and research done to determine whether or not violence in video games causes aggressive / violent behavior in adolescents. It is widely disputed as to whether or not violent video games lead to aggressive behavior. For years, the U.S. armed forces have used big, sophisticated...
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...HARVARD BUSINESS SCHOOL 9-501-038 REV: OCTOBER 14, 2005 LUC WATHIEU MICHAEL ZOGLIO "Look at these guys ...Thetj decide what we watch and when we watch it. ..." "Network programmers-who needs them? Program your own network. TiVo. TV your way." Between these two lines, the TiVo commercial showed a pair of burly men throwing a TV network's chief programmer out of the window of a tall office building. Brodie Keast, TiVo's vice president of marketing and sales, had replayed the ad a dozen times on that morning of May 2000, and he still found it to be as hilarious as the first time he saw it. The TiVo digital video recorder, beyond its many advanced features, made a big idea real-if you owned the TiVo black box and subscribed to the TiVo service, you could really control what you watched and when you watched it. TiVo's marketing team intended to get that big idea across through a catchy communications campaign, with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. Fourteen months into the launch, TiVo had signed up 42,000 subscribers, with a current rate of 14,000 new subscribers per quarter. With 102 million TV-watching households in the U.S., that was only about .04% penetration, despite availability in most major consumer electronics stores across the nation. Yet everyone who owned TiVo seemed satisfied with it, with 72% of owners even claiming that...
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...The San Jose Consulting Group A Strategic Analysis on . Performed By Junior Analysts… Ed Work Randy Seese Tom Jozinovic David Bolhorst Lawrence Kuechler Strategic Introduction The digital video recorder (DVR) market is experiencing rapid growth, with an expected consumer base of 19.6 million DVR units in homes by the year 2006. Tivo implemented an aggressive marketing strategy in the late 1990’s; as a result Tivo Inc. has become the most recognizable brand name and thus setting the standard in this exploding industry. But Tivo is not without shortcomings. It faces inabilities to effectively reach large amounts of the DVR market due to the current monopolies that cable and satellite companies enjoy. The fairly expensive retail price of the Tivo unit could possibly jeopardize the company’s ability to stay competitive in the market for an extended period of time. The rapid growth of this industry is also creating increased competition for Tivo, and it seems the management of Tivo will be left with some crucial decisions to make if they are to continue to survive in this industry. Currently, Tivo develops DVR software and stand-alone units with a selling focus towards television viewers seeking an improved and interactive viewing experience. A DVR unit is a set-top box that performs three different main functions: 1. Tivo and live television – Tivo allows the viewer to pause and rewind live...
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...I | | Current Situation ……………………………………………………… | 4 | | A | Current Performance………………………………………………………. | 4 | | B | Strategic Posture…………………………………………………………… | 4 | | | | | II | | Strategic Managers……………………………………………………… | 6 | | A | Board of Directors………………………………………………………… | 7 | | B | Top Management…………………………………………………………. | 8 | | | | | III | | External Environment ………………………………………………… | 9 | | A | Natural Environment………………………………………………………. | 9 | | B | Societal Environment……………………………………………………… | 9 | | C | Task Environment…………………………………………………………. | 10 | | | | | IV | | Internal Environment …………………………………………………… | 11 | | A | Corporate Structure……………………………………………………….. | 11 | | B | Corporate Culture…………………………………………………….……. | 12 | | C | Corporate Resources……………………………………………………… | 13 | | | Marketing……………………………………………………………….…. | 13 | | | Finance……………………………………………………………………. | 15 | | | Research & Development……………………………………………….… | 16 | | | Operations and Logistics……………………………………………….… | 17 | | | Human Resources Management…………………………………………… | 18 | | | Information Technology…………………………………………………… | 19 | | D | Summary of Internal Factors………………………………………………. | 20 | | | | | V | | Analysis of Strategic Factors……………………………………………. | 21 | | A | Situational Analysis ……………………………………………………… | 21 | | B | Review of the Mission and Objectives…………………………………… | 22 | | | | | VI | | Strategic Alternatives and Recommended...
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...Hardware Components |Components |Devices |Requirements Met | |Input Device |Wireless Keyboard |Create text documents with flexibility | | |All-in-One Scanner |Create digital copy of files | | |HD Web Cam w/ Mic |Create video and still image files | | |5-in-1 Card Reader |Creates copy video, still image files | | |Wireless Mouse |Allows flexibility of selection device | | | | | | | | | |Output Devices |23”HD 3D LED Monitor |High quality visual presentation | | |Wireless Laser Printer |High quality hardcopy presentation ...
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...Analysis by Agata Amorim Analyze the situation from the consumer’s standpoint. What is TiVo? TiVo is a black device in a box shape, which incorporates a digital video recorder that allows viewers to watch what they want, when they want to watch it, and it allows pause and instant replay functions of live TV by storing information on a hard drive. It enables a person or a group of persons in a household to create their own personal television schedule by using the regular television programs. The additional features include the ability to skip commercials, and input their own viewing preferences. What factors facilitate its adoption? * In contrast with other devices, TiVo allows consumers to record over 30 hours of television without the need to use video tapes or other types of storage units. * TiVo offers independence to viewers since it allows them to watch what and when they want. The device also allows viewers to pause live television and attend to their needs like cooking, answering the telephone, and going to the bathroom, and other activities. * It makes TV viewing enjoyable, backed by the fact that everyone who owned TiVo seemed satisfied with it and 72% of the owners claimed that TiVo had made TV viewing a lot more enjoyable. * Also, TiVo offers better recording quality from its digital technology, easy-to-use features for setting up the recording as well as the capability to skip commercials fast. * TiVo also have popular features such as...
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...Running head: BROADCASTING AND SOCIETY 1 What Impact is the DVR Having on the Advertisers? Steven Joseph Spayer November 12, 2014 BC 323 – Section IC2 – Broadcasting and Society Professor: Dr. Roger Sadler Western Illinois University BROADCASTING AND SOCIETY 2 Introduction As technology changes in the communication environment, the impact is felt in the advertising field. In case advertisers fail to adapt as well as monitor the changes being witnessed field of technological communication, they face the threat of losing millions of funds, which they direct to ineffective advertising spending. The DVR (digital video recorder) is one of the major revolutions in technology that advertisers should familiarize themselves with to remain successful in the industry (O'Guinn, Allen, & Semenik, 2011). Since a DVR makes it easy for a viewer to avoid advertisement commercials, it can have significant implications on the creative and placement strategies that the advertising industry exercises. The DVR is creating serious fears to the advertising industry, some certain opportunities are provided by the DVR technology. The advertising industry realizes opportunities by establishing mutually dependent affiliations with television networks, hence creating a communication platform that offers economic benefits to the two entities (Neff, 2010). The focus of this article is to depict the impact that DVR has on advertisers based on the technological advancements that realized in the...
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...selection, and the monthly payment. Satellite television differs from cable because of the different types of methods used to transmit signals in order to have a better picture quality. Instead of using radio signals, cable television delivers signals by a house-to-house method using a conductive wire called a coaxial wire. Satellite television picture is better than cable’s picture quality because most cable companies use a technique called video compression. Satellite television use over-the-air signals that are generally better than compression because of the limited distance video compression can reach. Bad weather can temporarily make a satellite picture quality fade, but this is really the negative aspect of satellite’s picture quality. Satellite television also requires a dish and a receiver. The satellite dish is a special kind of antenna designed to focus on a specific broadcast source. The receiver, on the other hand, is box that connects to the satellite antenna and decodes information coming from the satellite dish into video and audio signals. High-definition television is also becoming very common with satellite and cable television. Unlike satellite television, cable television high-definition television is limited to a few a select areas. In order to accommodate these large demands for HDTV, satellite retailers like Dish Network have expanded their bandwidth capabilities. DIRECTV will soon be able to offer over fifteen hundred HDTV channels. Channel selection...
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...was formed in 1997 by Ramsay and Jim Barton and became a leading provider in the digital video recorder (DVR) market in the early 2000s. * Through a system that is integrated with the set-top boxes of satellite and cable providers, TiVo devices can digitize and compress videos from any source and therefore enables subscribers to record programs without video tapes or DVDs, allowing them to watch the programs at their own preference. * TiVo’s mission is to “to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it” (TiVo Investor Relation). II. Utility Map of TiVo’s DVR | Purchase | Delivery | Use | Supplements | Maintenance | Disposal | Customer productivity | Free trial | | Two weeks of EPG information, TiVo’s “showcase” service, TiVo’s Series2 | Season Pass, Wishlist, HME | | | Simplicity | | | Simple clicking | | | | Convenience | | | User-friendly interface, HMO, TiVo to Go | Conflict resolution system | | | Risk | | | Difficult installing, help needed from customer service, brand education | | | | Fun and Image | | | | | | | Environmental Friendliness | | | | | | | * TiVo is a smart video recorder that helps its owner watch and record movies in the way they prefer. The...
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...ALICE M. TYBOUT AND JULIE HENNESSY TiVo As Brody Keast, TiVo’s senior vice president of marketing, pored over research reports and market forecasts, his excitement grew. In one report Odyssey Research concluded, “We have never seen a product test better in terms of consumer intent to purchase.” A report from AC Nielsen Vantis was equally enthusiastic, noting, “Of forty-four consumer electronics concepts we have tested, we’ve never had a product test as high in what we call the trifecta: intensity of liking, new and different, and need fulfillment.” TiVo’s market prospects seemed even brighter than Keast had dared to hope. At the same time, Keast recognized that the TiVo launch would need to be managed carefully. The company’s goal was extremely ambitious: it hoped to revolutionize how Americans watch television and become a central player in the emerging interactive TV industry. Competitors such as ReplayTV had similar products and designs on the future, so TiVo’s success was far from guaranteed. Keast believed that the product positioning at launch would play a key role in determining who would win the race to personalize television viewing. The Vision Americans have a love/hate relationship with television. In all, 98 percent of the country’s 100 million households own at least one TV. On average, each household has 2.4 TVs and spends seven hours and fifteen minutes per day viewing television. In 1999, 78.1 million households spent $34.4 billion to receive cable TV service...
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...✓ Distinctive competencies ✓ Corporate value chain ✓ company resources ✓ Strengths and Weaknesses ✓ IFAS 5. STRATEGIES ALTERNATIVES AND RECOMMENDED STRATEGY ✓ SFAS ✓ TOWS ✓ Strategies Alternatives ✓ Strategies recommendation 6. Implementation ✓ Corporate & business strategies ✓ Functional strategies 7. EVALUATION AND CONTROL ✓ Establishment of Standards ✓ Evaluation of Performance Jim Barton and Mike Ramsay were the founders of TiVo inc. both founders were working at silicon graphics and were very much involved in entertainment industry .Jim Barton was involved with an on demand video system. Mike Ramsay was responsible for products that created movies’ special effects for companies like ILM and Pixar. Both thought to redefine television entertainment by delivering the promise of technologies that up until then had only been promised, incorporated in Delaware and originally named teleworld, TiVo was founded as a company on august 4, 1997. The hardware was designed by Tivo inc. but manufactured by other companies including...
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...Personal video recorders (PVRs) are digital video recorders used to record and replay television programs received from cable, satellite, or local broadcasts. But unlike VCRs, which they replace, PVRs offer many more functions, notably the ability to record up to 80 hours of programs and easy programming. A PVR consists of an internal hard disk and microprocessor. After the owner installs the hardware, the PVR downloads all upcoming TV schedules to the hardware via a phone or cable connection. Users merely enter the name of the show(s) they want recorded and the system finds the time and channel of the show and automatically records it. Users must subscribe to a cable or satellite system if they wish to record programs off these channels. Besides ease of programming and much larger recording capacity than videotape, PVRs allow the user to watch a prerecorded show while the unit is recording a new program, pause watching live programs (for example, if the phone rings) and then resume watching the rest of the live broadcast, view instant replays and slow motion of live programs, and skip commercials. In effect, PVRs, like older VCRs, allow viewers to control when they watch broadcast programs (called “time shifting”). However, PVRs provide much sharper pictures and are much simpler to operate than VCRs and PVRs allow the user to download the television schedule for the next week. Two companies currently sell the hardware and provide the subscription service: TiVo and ReplayTV...
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...Background Fourteen months into its launch, a new technology that enables households to record and play back their favorite shows had only sold a few thousands units. This new technology was TiVo and it should have been a hit. It was founded in 1997 by Jim Barton and Michael Ramsay. Lagging TiVo Sales in Early 2000 Sales of TiVo’s digital video recorder (“DVR”) lagged in sales in early 2000 due to lack of retail execution, improper pricing, and lack of awareness. Lack of Retail Execution Marketing for TiVo’s DVR at the point of purchase failed in early 2000 because its product: * required extensive explanation and physical store demonstrations, * the manufacturer representatives did not give the amount of support required to market the product, * distribution partners did not have a proper appreciation for its sense of urgency, and * 50% turnover in electronic stores’ sales force made training a challenge. For example, inadequately trained sales employees pitched TiVo as a “high-end” VCR while the press called it, in part, a personal video recorder (PVR), personal digital recorder (PDR), and intelligent video recorder (IVR) collectively resulting in consumer confusion of the product. Improper Pricing Initial pricing for the product was around $1000 USD which TiVo reasoned was reasonable for those early adopters of the DVR technology. However, the price point was twice as much as most satellite systems and more expensive than most television sets. Without...
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...Kelvin Stubbs 02 September 2013 ENGL101-1303B-18 Composition and Critical Thinking DirecTV vs. Dish Network Through the years television viewing has evolved. Technology has supplemented our need to have entertainment right at our finger tips. Digital services now include streaming video, movies on demand, picture in picture and DVR technology (Digital Video Recorder). With most Americans living a fast paced lifestyle, no one has the time to dedicate to television anymore. Most Americans prefer to watch a show on their own time rather than watching a particular show when it airs on television. DirecTV and Dish Network are the two largest satellite television providers to offer these services. DirecTV offers better home entertainment and a superior DVR over Dish Network. With over 19 million US subscribers, DirecTV is the leader in satellite television services and for good reason (" How Many," 2013). DirecTV offers a better quantity of channels compared to Dish Network. DirecTV offers many channels that Dish Network does not. DirecTV offers channels like “TV One” and “The Audience Channel”. They also offer 20 more “channel favorites” on average compared to Dish Network. One of the most important channel additions includes the NFL Sunday ticket. While Dish Network offers many of the same channels, DirecTV offers a higher quantity of channels. DirecTV also offers better quality channels over Dish Network. In today’s society, people expect the same movie experience in the...
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...work in a linear way”. The consumers’ mind is a black box which has the characteristics and decision process influenced by the marketing stimuli i.e. the 4Ps and the environment itself. The same happens with TiVo. Despite of having a revolutionary product with a bundle of innovative and productive features, TiVo suffers disappointing sales performance during 1999. TiVo faced a slow start which was supported by the marketing team as lack of awareness and hard to communicate functionalities, the lesson of initial slow sales became a catalyst for a new communications strategy. The marketing team had to come up with a new marketing campaign and positioning strategy. The marketing team can adopt three options of positioning TiVo: 1) as a Digital Video Recorder (DVR) 2) a television network that users create on their own 3) as an enhanced VCR. According to Keast, “there is a mystery in the sharp contrast between the inertia of prospects and the evangelical zeal of TiVo users”. 1. The Gap between Conventional Devices and the New Technology: The mystery lies in closing the gap between the consumers’ affiliation with conventional electronic devices and the technologically innovative products. Consumers would prefer to buy a product which they can easily relate to an already existing product and in TiVo’s case, it can be the VCR. TiVo can be thought of as an...
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