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Dippin Dots

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Executive Summary: Dippin Dots is known as the ice cream of the future, by offering frozen desert items in the shape of tiny beads or dots that are extremely cold and filled with delicious ice cream flavors. Dippin Dots Inc. is a franchise that is continuing to grow rapidly, while experiencing a lot of national success. This is accomplished by maintaining high quality standards, top notch customer service, and by offering new and exciting products. Dippin Dots offers a very unique/innovative and fun product that none of its competitors can match, thus allowing the franchise to distinguish itself and have an advantage over the competition. The franchise offers a large variety of all their unique items ranging from shakes to fat free and sugar free flavors. By offering a large variety the franchise will be able to attract many different kinds of customers ranging from small children to health conscious customers. After careful examination of the New River Valley, it was determined that Dippin Dots would become very successful in the Radford University area. Move over coffee cafes and make room for the ice cream shops, they are becoming the new social gathering spot for kids, families and college students. There are many advantages of this site location, such as high visibility, high pedestrian traffic, and no direct competition. Promoting Dippin Dots across campus will incorporate their brand image, by using promotional techniques including mailing flyers to all college students attending Radford University, as well as free samples and discounts on selected product items. With such a distinct, futuristic and fun way to eat ice cream, Dippin Dots will not be thought of as a fad, but leave a long lasting impression on customers in the Radford area.

Franchisor Background Information:
In 1988, Dippin’ Dots Inc. was established in Grand Chain, Illinois

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