...HAVING BEEN ENGAGED AS A MARKETING CONSULTANT BY THE ANU COUNCIL, PREPARE A MARKETING REPORT FOR THE COUNCIL TO TELL THEM WHAT THE UNIVERSITY CAN DO IN ORDER TO PERFORM BETTER MKT 619: MARKETING MANAGEMENT (INDIVIDUAL CASE STUDY) By Walter Onekon Angwere 15J03EMEV002 AN INDIVIDUAL CASE STUDY SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF SCIENCE IN ENVIRONMENT AND NATURAL RESOURCES MANAGEMENT IN THE DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES MANAGEMENT OF AFRICA NAZARENE UNIVERSITY. OCTOBER, 2015 Table of content Executive Summary……………………………………………..……...……………………..2 Introduction………………………………………….………….…………………………..…2 Profile of ANU…...………………………………………………...………...………………..2 Situation Analysis of 7Ps implemented by ANU…………………...….……………….…......3 Product…………………………………………………………......…………………………..3 Price…………………………………………..….................................……………………..4 Promotion…………………………………...………….…………….......……………………5 Place………………….………………………………………………………..………………6 Physical evidence……………………………………………...……………...……………….6 Processes……………………………………………...……………………...………………..7 People………………………………………………...…………………...………….……..…7 Conclusion…………………………………………...………………………………………...8 Personal View………………………….……………………….………...…………..………..8 Reference……………………………………………...…………….………………..…..……9 EXECUTIVE SUMMARY African Nazarene University (ANU) was initiated by the Nazarene Church International and it began...
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...Commute Faster MARKETING GROUP PROJECT MARKETING PLAN By Name: Student No: Table of Contents 1. Executive Summary 2. Mission Statement 3. Marketing Objectives 4. Overall Trends 5. Market /Competition Analysis 6. S.T.P-Branding 7. Marketing Mix 8. Implementation/Conclusion 1. Executive Summary BuzzingBicycles was founded in late 2010 when Colm Moore, a Trinity College student with a passion for entrepreneurship, noticed an opportunity to import and distribute 2-stroke bicycle engines. While there were online sellers willing to ship to Ireland, there was no established bicycle engine supplier in Ireland. What begun as an initial order of a single bicycle engine for personal use has now turned into a successful, growing business. BuzzingBicycles product range, sold both in person and through the online website (www.buzzingbicycles.com), includes pre-made motorised bicycles, different bicycle engine sizes, accessories and even custom-designs for the more adventurous clientele. Through an impressive online presence, BuzzingBicycles has become synonymous with offering the highest quality product and service to their loyal customers. BuzzingBicycles is perfectly suited to recessionary financial conditions. Our market research has shown how many younger professionals are no longer using a car as their primary means of transport and rely on bus and train services for their daily commutes. Our group also noted how “this recent round of...
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...PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Intramuros, Manila COLLEGE OF BUSINESS AND MANAGEMENT In Partial Fulfilment of the Requirement for the Degree of Bachelor of Science in Business Administration Major in Human Resource and Operations Management, Marketing Management Submitted to: Prof. Christopher Malanum Submitted by: Acuna, Charzel R. Alcoran, Rachelle Anne K. Aquino, Patricia Mae Ann E. AUGUST 2015 Part 1: Channels of Distributions Channels of Distribution Few producers sell their goods directly to final users. Instead, most use intermediaries to bring their products to market. According to Philip Kotler, distribution channel is a set of interdependent organizations that help make a product or service available for use or consumptions by consumer or business user. Here are some definitions from different websites: Goods and services often pass to consumers through multiple channels. While increasing the number of ways in which a consumer can find a good has the potential to increase sales, it also creates a complex system that can make distribution management difficult. In addition, the longer the distribution channel the less profit a product manufacturer might get from the sale. (Distribution Channel Definition| Investopedia http://www.investopedia.com/terms/d/distribution-channel.asp#ixzz3jhyoJ8Pg) The path through which goods and services travel from the vendor to the consumer or payments for those products travel...
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...Introduction Every department and or University face several problem like the scarcity of the faculty, improving of facilities and the inevitable school competition where most of the parents and also their kids prefer to enroll their child or even the children themselves prefer to attend in a well-popular university because of its name, facilities and even their graduates or alumni students who became their proud products. Also, one of the main reason why the incoming freshmen prefer to enroll to other school is the financial matters that their parents are unable to sustain their needs in terms of school projects, tour and other related subjects that entails money to spend as well as daily allowances. These are the reasons why they have a limited number of enrollees or even experiencing the ups and downs in terms of enrollment. The Department of College of Business and Commerce in Arellano University Pasay branch and even in the other branches are also faced this kind of dilemma. Now, the department head, staff and the faculty enhance a strategies based on the concerns of the student and even the number address its problems increase of new enrollees. In this way, the Department will promote their courses in order to capture and persuade more enrollees to enroll to in AU-Pasay Campus. The enhancement of existing promotional strategies would be a basic of increasing number of enrollees that would realize the profit in the year to come. The company image and reputation of the school...
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...Chittagong Independent University (CIU) Chittagong Independent University (CIU) MARKETING MIX PROCEDURES: - A Case Study on “BSRM Xtreme 500W” Submitted to: Mr. Abu Sohel Mahmood Assistant Professor Independent Business School Chittagong Independent University Submitted by: Shaikat Saha ID: 15151009 ACKNOWLEDGEMENT I like to take the opportunity to express my sincere gratitude to those without the blessings and cooperation this report would not have been possible. First of all, I am grateful to Almighty Allah who has created all the things and make it possible to enjoy them for our good selves. He also gives me opportunity to finish this report in time. I like take the opportunity to thank my supervisor – Mr. Abu Sohel Mahmood, Assistant Professor, Independent Business School, Chittagong Independent University, for his guidance, constant and spontaneous support and constructive suggestion. Without his help this report could not have been possible. This is the way by which I can extend my heart felt thanks to the contributors of generous help I have received from many sources of BSRM Group of Companies. I like to express my tributes and gratitude to BSRM Group of Companies, Head Office, Ali Mansion, Sadarghat Road, Chittagong, Bangladesh for giving me the opportunity, appointment for discussions and collection of data from internal sources. I will never forget the contribution of all the staff and managers of BSRM Group of Companies, Head...
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...profit growth/maintenance, diversification of geography/product, rationalisation/consolidation, risk minimisation, etc). Include: • starting Canvas and future/intended Canvas • description of current positioning and future/intended positioning (on the Pine and Gilmore map) • current and future "brand pantheon" (if applicable) 4. Strategic Initiatives 4.1 Strategic overview Description of the market, segments and targeted segments (including why these segments have been chosen), i.e who/what is the focus of the strategic initiatives and why 4.2 Key strategic initiatives (maximum of 3) - include: • Key consumer/market insights on which the initiatives are based • Implications for tactical rollout of the integrated marketing mix • Impact that each initiative will have on o focus segments and positioning (explain how it will help you get to disciplined performance zone as per Pine and Gilmore) o brand pantheon (if applicable) • How each...
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...Case Study Assignment ------------------------------------------------- Marketing to the Bottom of the Pyramid Case Study: Bottom Of The Pyramid 1) Firstly, firms have to understand that the BOP market is living in a vastly different environment from the urban countries hence they have to cooperate with the local government to reach out to this segment. Marketing to the BOP market require major considerations on the type of product to be marketed, technology availability, distribution channels, mode of transport and infrastructure as well as the purchasing power and need of the people. We will thus look into the 4P’s to determine a checklist for firms to look into before venturing into the BOP market. Product Firms have to tailor its product mix to their needs and repackage the product in smaller portions to make it affordable for them. Also, firms should not eliminate the fact that the BOP market requires technologically advanced products as these products (e.g. cell phones) could help to improve their living conditions. 1) What are the BOP segment’s product needs? 2) What do the BOP segment lack in their respective countries? 3) What are the special functions in the product that is catered to the BOP market? 4) How are the products packaged? 5) Is the product reliant on technology and do the BOP segment have access to the relevant technology required? 6) What are the prior knowledge and uses do they understand about the product? ...
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...Research Proposal: 1.1 An Evaluation of the Effectiveness of Distribution Strategies on customer satisfaction: A case of Delta Beverages in Gweru 1.2 Back ground to the study Delta Beverages is a monopolistic producer of lagers in Zimbabwe. Though it has some competition from other liquor companies, the author is going to concentrate on Gweru as the area of research on customer dissatisfaction on distribution. According to Oxford Dictionary,’ distribution is the transport and supply of goods to various people or places’. Therefore distribution is a marketing activity aimed at taking manufactured goods close to customers. There is direct and indirect distribution. Delta Beverages uses indirect distribution. According to htt.www.com distribution (or place) is the fourth traditional element of the marketing mix. The other three are Product, Price and Promotion. Most businesses use third parties or intermediaries to bring their products to the market. They try to forge a “distribution channel” which can be defined as “all the organizations through which a product must pass between its point of production and consumption” Delta Beverages is no exception as it also heavily relies on stockists and retailers for its products to rich the consumer at a place convenient to him/her. Giving the job of selling products to intermediaries reduces the costs of distribution. Also these distribution channels are specialists in selling. They...
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...A Report on marketing strategy of TR TRAVELS University Of Liberal Arts Bangladesh. Prepared For: Nafees Imtiaj Ahmed Lecturer ULAB school of business(USB) Prepared by: Group 2 Md.MohedulAlam -123011127 Ummea Salma Neela -123011037 FarinRahman Khan -123011036 Date of submission: 15th April 2014 LETTER OF TRANSMITTAL April 15.2014 Nafees Imtiaj Ahmed Faculty member ULAB school of business(USB) Subject: Submission of Report on “Marketing strategy of TR TRAVELS” Dear Sir. With due respect we, the students of group 2 reported on “Marketing Strategy of TR TRAVELS” .This report is a summary of our group work that we have been given to complete. Though we are in learning curve, this report has enabled us to gain insight into the marketing strategy of TR TRAVELS. So it becomes as an extremely challenging and interesting experience. Thank you for your supportive consideration for giving us an idea. Without your Inspiring this report would have been an incomplete one. Lastly we would be thankful once again if you please give your judicious advice on effort. Yours’ sincerely. Md.Mohedulalam Ummea Salma FarinRahman khan Acknowledgement We take this opportunity to express ourrespectful gratitude and deep regards to ourmentor & course teacher Mr. NafeesImtiaj Ahmed for his exemplary guidance, monitoring and constant encouragement throughout the course and also for this report. The help and guidance given by him time to time shall carry...
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...AIR TRAVEL, STILL A DREAM FOR MAJORITY OF POPULATION IN RAJASTHAN: REASONS Dr.Ashok Singh Rathore; Madhu Raj Kothari Associate Professor, FMS, MLSU, Udaipur Research Scholar, FMS, MLSU, Udaipur ------------------------------------------------- ABSTRACT ------------------------------------------------- The purpose of this study is to identify the reasons for why air travel is still a dream for majority of population in Rajasthan and why still people of the state are not ready to choose airline as a mode of transport over other modes. Survey method of data collection was used for this study. This data has been collected from 700 respondents and 12 districts were surveyed across Rajasthan. Frequently changeable high fare and poor connectivity are the paramount reasons for majority of the population. Increment in the number of flights and connectivity between major towns provides opportunities as well as challenges for the airline companies. Studies have been conducted on sample sizes of people who can afford air travel but are not willing to choose it. For the first time, this study has made an attempt to explore the growing airline market, the varying interests of frequent travelers towards air travel and the root causes which are keeping them away from it. ------------------------------------------------- ------------------------------------------------- Keywords: Air Travel, Reasons, population ------------------------------------------------- INTRODUCTION Human beings...
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...Research in Transportation Business & Management 10 (2014) 40–44 Contents lists available at ScienceDirect Research in Transportation Business & Management Transferring low-cost marketing practices from air to rail services: The Ouigo case Paul Chiambaretto a,b, Anne-Sophie Fernandez c a b c MRM-Groupe Sup de Co Montpellier Business School, 2300 Avenue des Moulins, 34080 Montpellier, France Ecole Polytechnique, PREG-CRG, Bat. Ensta, 828 Boulevard des Maréchaux, 91762 Palaiseau, France MRM-ERFI, University of Montpellier 1, Espace Richter, Rue Vendémiaire, Bât. B, CS 19519, 34960 Montpellier Cedex, France a r t i c l e i n f o Article history: Received 24 October 2013 Received in revised form 11 May 2014 Accepted 12 May 2014 Available online 29 May 2014 Keywords: Low-cost High-speed train Replication strategy Intra and intermodal competition a b s t r a c t More and more airlines have adopted a low-cost business model and many scholars have studied the characteristics of such marketing strategy. While other transport modes have decided to copy and adopt this strategy, we investigate how they replicate this business model. To do so, we in-depth study the operational and marketing characteristics of Ouigo, the new low-cost offer launched by the French rail operator SNCF in 2013. Based on interviews and secondary data (press articles, reports, etc.), we analyze how the rail operator has adapted the low-cost model used by airlines to the...
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...Building a Diamond Park Hotel DeVry University Hosp320 Professor Lionel Thomas Table of Contents 1 Diamond Park Hotel 1 Introduction 1 Mission 2 Discussion of the Business Focus and Investment 2 Departments 2 Diamond Park Brand 3 Strategy of the Business 3 Management Organization 3 Security Features 4 Competitive Strategy Analysis 5 Strengths 5 Target Market 6 Marketing Plan 6 Guest Reward Program 7 Direct Marketing 7 Opportunities 7 Profitability and Growth 7 Conclusion 7 Diamond Park Hotel The hotel industry is becoming the most ideal and profitable venture for all the existing and upcoming entrepreneurs in Atlanta Georgia. The industry contributes to the countries’ G.D.P significantly such that it needs more expansion and growth. For this reason, Diamond Park Hotel needs to be established in Atlanta Georgia. The business plan is essential because the industry has the potential for growth in this state. The major stakeholders of this business are the tourists who visit Atlanta more frequently to various tourists’ destinations within the state. The demand for hotel accommodation is on the increase. Additionally, both the locals and the visitors are extremely interested in adventure. They are ready to spend their money during different seasons within the normal calendar of the year. Leisure is the most enticing segment of our business...
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...KARELIA UNIVERSITY OF APPLIED SCIENCE International business Sukhanova Taisiia 1301237 MKBNS13 PORTFOLIO ASSIGNMENT September-November 2013 Chapter 1. Recently, I bought a Smartphone for myself, so here the short report about it. Product: Smartphone HTC one S. Features: The main reason for buying this phone was the price and design. I was really satisfied with the price, it coasted only 14.000 rubles, and it has a classic but really attractive design. Benefits: I was kind of surprised when I start used it, because it has so many functions and different useful programs, such as dropbox, polaris office, goggle map and so on. Disappointments: The one thing that really disappointed me was the camera. The qualities of taken pictures are so bad and also this Smartphone as all these new devices don’t have a life-long charge. Recommendations: Well, if this company wants to have a loyalty relationships with their consumers they should improve like a lot in their phones, for example make the camera more powerful and maybe add some colors to their design such as red, blue, pink, green e.t.c. so it will look more positive. Chapter 2. In my opinion, business ethics is important in providing a foundation for understanding how to succeed in business. Codes of ethics are generally used in the business and professional context...
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...Case Study – Direct Food Supply (DFS) Company background DFS is a rapidly growing food distribution and wholesaling company located in the North East of England. It was founded by Mr Abbas, who started the business from a small storage room with only 3 employees back in 1985. From the mid 80s to the late 90s, DFS experienced tremendous growth in business volume (sales). In order to meet the increasing demand for its services, Mr Abbas began an ambitious expansion plan in 1999. In order to fund this expansion, Mr Abbas decided to join forces with three other major investors - Mr Jones, Mr Mehdi and Mr Dimitry. As part of the plan, the company’s operations were relocated to a bigger, dedicated site in an industrial estate near Gateshead. DFS subsequently employed more staff, extended its existing production capacity to include facilities such as industrial chill rooms (30 pallet* space), freezers (200 pallet space with racking system) and a massive dry good storage area (480 pallet space with racking system). Expansion work was completed towards the end of 2000, and the “new” DFS became by far the largest food supply and distribution company in the North East of England. [pic][pic] *pallet - a small, low, portable platform on which goods are placed for storage or moving [pic][pic] Since 1999, the four significant owners have all remained as major shareholders. Each holds the same proportion of ownership at 25%. Of the four of them, two (Mr Abbas and Mr Jones)...
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...Airline Distribution Air Transport Management Seminar Universidade Lusofona Lisbon 7th - 11th January 2008 Dr Keith Mason Director Business Travel Research Centre www.businesstravelresearch.com Dept of Air Transport K.Mason@cranfield.ac.uk Distribution - Factors affecting distribution strategy • Airlines drive to reduce costs • Distribution has been around 20% of operating costs • Airlines wishing to have more direct contact with their clients • Technology has provided the possibility of a direct channel between the airline and its customers • Disintermediation - as airlines doubt the ability of agents to influence customers’ choice • GDSs fees • Large corporates are more professional in the way they purchase travel products Star Alliance Carriers collective spend over USD $11bn on distribution Description Total Mainline reservations, sales, advertising and promotional cost, by category 2004 est. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Sources: Form 41 4Q03, Star Alliance Cost Q3 03 8% 2% 2% 7% 18% Advertising & Promotions 20% Media Personnel Loyalty Programs Other CRS / GDS Fees Other Reservations & Sales 60% Credit Card Fees 18% Salesforce /Reservations Benefits Management & staff 5% 6% 3% 8% 19% 1% Cargo Comm. 1% Other Pax Comm. 19% Passenger commissions Cargo commissions The distribution value chain • Airlines spend $5bn per annum on GDS fees • Cost as % of ticket prices • GDS 8 - 11% • Travel...
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