...Internet Technology, Marketing, and Security Alicia Cann Dr. Paul Rossman 12/16/12 In this paper, I will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used Social Media Marketing to their advantage and will discuss how each of these businesses has utilized Social Media Marketing and provide examples with my discussion. I will lastly speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. There are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon...
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...Ambrose Robert Investigation: Social Media and Marketing “Marketing which occurs via social media is known as social media marketing.” (Nadaraja and Yazdanifard, n.d.) “Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages. s. Costs can be reduced through social media as the distribution part necessary in mass media, is got rid of. Most social media outlets are accessed free of charge. Besides, the development of target groups and issue-by-issue advertising and promotion are available at a lower cost.” (Kirti\cs and Karahan, 2011) Social media brought out drowning businesses by increasing the sales of business giants as customer relationships were built and product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what...
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...Introduction to Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett) If firms want to gain and increase sales and profits, they will have to be communicated to the customers. A total marketing communication program is called “promotion mix”. One of its key components is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product * Price * Place * Promotion This is what firm blends to produce the response it wants in the target market”. {Kotler and Armstrong (2010)} What is the right promotional mix? Business need to see how products or services are presented to customers. Their main criteria to check...
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...Internet Technology, Marketing and Security Professor Demetrius Carolina, Sr. Bus 508-Contemporary Business March 2, 2013 An online presence is vital for today’s businesses the use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another. With that being said, having a social media marketing strategy is vital for a business to determine how you’ll communicate utilizing the internet. The purpose of this assignment is to determine the impact of social media and social media marketing on businesses today. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing is a new advertising strategy that businesses can use to appeal to a much wider and far more relevant market audience. This concept began as one that would promote social interaction but has now extended into the business sphere as social media marketing. When the social media craze first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on...
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...Assignment 4: Internet Technology, Marketing, and Security ///////////// Strayer University Contemporary Business Professor Elizabeth DELONE 03-03-2013 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. New communication technologies provide people an environment in where participation and discussion is the basis and where people can share their thoughts, ideas and creations. This virtual environment‐ that is called as social media ‐ is a user based environment and seems to be important in terms of bringing crowds and people together and increasing the interaction among them (Vural &Bat, 2010). This interaction creates a good and profitable opportunity for people and companies in terms of marketing and advertising. Sometimes it is even observed that the border between the virtual and the real world appears to blur. Moreover, it is possible to find new friends in this world, share your social and political opinions with others, and even to take serious decisions so as to get married with the ones whom you meet in this world. Social media, which is on a rapid rise especially among youngsters in terms of usage value, seems to be a serious competitor to today's traditional media and even threaten it. Since Social Media Marketing is fast and attractive, it is addressing a lot of people today. More people, particularly young people, are spending less time watching television and listening to the radio...
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...Abstract Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only...
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...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
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...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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...Internet Technology, Marketing, and Security Renita M. Harris Strayer University BUS508 Contemporary Business Dr. Joseph Keller November 30, 2013 Internet Technology, Marketing, and Security The topic of this paper is Internet technology, marketing and security. Internet Technology and Marketing are the way that businesses advertise and market their products. Internet Technology is considered as social media. Many companies reach out to their consumers to know about their products. Marketing is the way a business reaches their target audience. Through social media companies market their product. Throughout this paper, I will discuss the popularity of social media for entrepreneurs. I will discuss in this paper the advantages and disadvantages of social media. I will analyze how the Pepsi Refresh project had to market Pepsi to their consumers. I will discuss how Zappos and Ford use social media outlets for marketing their product to their intended audience. This paper will have information relating to social media of today. Social Media Marketing The explosion of Social Media Marketing Service websites on the Internet Social media has become a detrimental part of society. Social Media allows real people to discuss real issues and concerns amongst each other. Social Media lays out the outline for truths, non-truths, facts, and opinions. It is also a viral conduit for immediate, late-breaking news, photos, and video streaming. Social Media provides users with...
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...Technology, Marketing, and Security Professor Dr. John H. Carter Strayer University Contemporary Business-508 August 21, 2012 Question 1: Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media has become a part of my every day life. Our text describes marketing as the “activity, and processes for delivering, creating, and communicating” a variety of information for a particular product a company is looking to sell (Boone & Kurtz, 2012, pg 353). Surprising, the new evolution of attention and gaining additional traffic for any product or service is through social media marketing (“What,” 2012, para. 1). Social media is the new way of communication. It has been described as the “catch-all” term (“What,” 2012, para.1) for sites that may provide radically different “social actions” for today’s information. Examples of social media would consist of Facebook and Twitter (“Investor, 2012; “About, 2012). However, many times Google is used as a heavy search engine (“About, n.d.). I particularly use Google on a daily basis for information I may be interested in. Many businesses use different strategies to market their product or business (“What,” 2012, para. 2). I recently learned of a company called Atlanta Hot Yoga (“Atlanta,” n.d.). Surprisingly, upon entering the class, the instructor advised everyone to learn about updates and specials on Twitter and Facebook. Facebook has been defined as a social networking...
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...Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue. The latter providing content, but does not allow the readers, the audience and the audience to participate in the development of create or content. Such as all the particularly for example, the definition of social media for Ron Jane: “Social media essentially is an online media of category...
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...Analysis of Marketing for Pietila’s Brewery through Three Criteria: Beer Events, Television, and Social Media Prepared by Michelle Brown Director of Marketing Submitted to Board of Directors for Pietila’s Brewery Date: August 24, 2015 TABLE OF CONTENTS INTRODUCTION 1 BODY 3 Solution 1: Television 3 Solution 2: Beer Events 4 Solution 3: Social Media 4 RECOMMENDATION 5 Advantages and Disadvantages 6 Plan for Implementation 6 CONCLUSION 7 REFERENCES 8 INTRODUCTION The topic being analyzed is which method, out of three chosen criteria, would be the most effective to utilize in order to receive the maximum ROI and market penetration. The reason this is being researched is because the anticipated opening of Pietila’s Brewery is set for February 1st, 2016. Given that it is a new brewery in a semi-flooded market, it is imperative that the best marketing solution is chosen. The scope of this report is limited to television advertising, beer event advertising, and social media advertising. While there certainly other methods that could be considered, the current trend in the market place dictates a focus on these three criteria. To establish the effectiveness of the marketing, each criteria will be evaluated based upon cost, interaction with target audience, and the reach of the message. The criterion that overall...
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...Module 4 Assignment 1: Discussion – Mission Statements Lex Adams Marketing Planning & Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages of using these social networks compared to search engine advertising? Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising. I am going to use the quote, “it takes a village” and put into the context on how social media sites such as Facebook and LinkedIn can influence a consumer’s values, decision making, and preference. For example, Facebook has morphed into a global, networking site where people with similar and different backgrounds and from all over the world can connect and share with others in real time. Connect… Facebook users can form or find social groups they wish to join based on commonality such as family and friends, work related, location related, religion and political related, and even product related. Share...Facebook users can share almost everything about themselves in particular their opinions. It is a gold mine for companies to collect data. One of the benefits of Facebook social groups is that they can be categorized as market segments for marketers to “connect” with. “Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s...
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...with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways! 5 Must-Know Disadvantages Of Social Media: The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know! Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. 5 Must-Know Advantages Of Social Media: When...
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...of Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the exact statistics...
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