...Media Planning and Buying, Public Relations, and Conclusion of Discover Financial Services Rebrand Campaign By Jennifer Grant and Chad Lacey Traci O’Neill Integrated Marketing Communications Montana Tech of the University of Montana March 7, 2013 Media Planning and Buying In an effort to maximize effectiveness of our media planning and buying strategy, we are targeting the following consumers: 1. Adults with a credit score of 750 or higher that seek a rewards program that wishes to maximize returns on use of credit cards. 2. Adult, college-aged students who have no credit that desire to build a credit history. Geographically, we are targeting these consumers in the United States with a special emphasis in all major metropolitan areas. The timing of our campaigns will be fiscal year-long beginning in 2014. However, higher frequency bursts will be delivered to target audience members: 1. For students, we will increase frequency at the beginning of fall and spring semesters with a follow-up prior to summertime. 2. For others, we will create more frequent burst during major, celebratory holidays, and prior to summer. The vehicle selections we have chosen are thought to be the most effective in reaching our target audiences at a national level: 1. Magazines – Choose publications that are read by our audiences. For savvy adult consumers, we would advertise in business, financial, and other high end magazines. For students, we would choose outdoor...
Words: 1209 - Pages: 5
...Public | Industry: | Financial services | Financial services | Key people: | Richard N. Haythornthwaite, (Chairman), Ajay Banga, (President & CEO) | Joseph Saunders (Chairman and CEO) John Partridge (President) Byron Pollitt (CFO) | Introduction: | MasterCard Worldwide (NYSE:MA) is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Harrison, New York, United States. | Visa Inc. (NYSE: V) is an American global payments technology company headquartered in Foster City, California. Visa connects consumers, businesses, financial institutions and governments in more than 200 countries and territories. | Revenue: | US$6.714 Billion (FY 2011) | US$9.188 Billion (FY 2011) | Net income: | US$1.906 Billion (FY 2011) | US$3.528 Billion (FY 2011) | Headquarters: | New York | San Francisco | Employees: | 6,700 | 7,500 | Operating income: | US$2.713 Billion (FY 2011) | US$5.456 Billion (FY 2011) | Founded: | 1966 | 1970 | Total assets: | US$10.693 Billion (FY 2011) | US$34.760 Billion (FY 2011) | Total equity: | US$5.877 Billion (FY 2011) | US$26.437 Billion (FY 2011) | Summary VISA (Visa International Service Association) and MasterCard are bothpayment processing institutions that are owned by thousands of participating financial institutions that issue and market VISA and MasterCard products (mainly credit and debit cards). Both companies have similar products. Other financial institutions (mostlybanks)...
Words: 378 - Pages: 2
...For this particular discussion, I chose a multinational banking and financial service provider company, JP Morgan Chase, which was enlisted as the 2nd most profitable company in 2015. According to Fortune 500 list, JP Morgan Chase & CO managed to become the largest bank in the U.S, the title that was previously owned by Bank of America. In addition to Chase's expansion, the corporation surpassed Wells Fargo in yearly earnings and was named as the nation's most profitable bank (Shi, 2016). Chase's recent expansion and success go hand in hand with the initiatives that the corporation is upholding. Some of the strengths of the financial services company include strong brand name, good financial position, and visibility. As the industry statistics confirm Chase remains to be the only bank along with Discover to maintain the good financial position, showing highest sales, market value and assets especially after recovering from the financial recession....
Words: 438 - Pages: 2
...Measurement & Validation: Accurately measure & analyze results to gauge impact and incrementality Impact: Significant results & efficient pricing that enables a positive ROI model Privacy: Welcomed, non-intrusive communication that respects consumer.s privacy Now, consider today.s marketing options: - Mass Media (TV, Radio, Print) - Newspaper Inserts / FSI - In-Store Communications - Direct Mail (solo & co-op) - Database Marketing - Email Marketing - Social Media - Daily Specials Not one of today.s options are able to provide all the desired features. Introducing the age of transaction-based marketing. Debit and Credit cards have long been generating transactional data that personify and identify a cardmember.s purchase history. In the past few years, several companies have been working with Banks and Credit Card companies to fully leverage this data. Some credit card companies have been trying to do this themselves. This is an exciting, new tool for Marketers to consider. However, it is challenging to understand the similarities and differences amongst providers. Not all providers have been able to deliver all the features specified above....
Words: 1273 - Pages: 6
...POSITIONING Your brand positioning is the “space” that your services and solutions occupy in the minds of your target audience. The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioningis important in deciding where you want to position your brand within its category and relative to the competition. Brand Positioning permeates virtually everything we do. It is the foundation to all communications and brand strategy. It is the disciplined thinking that guides the basis for building relationships between brands and customers. Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand. Here is a list of nine positioning types you can think of before deciding on which one you will attach to your brand: 1. QUALITY POSITIONING Perception of quality is probably one of the most important elements for a brand to have and can be combined with any of the other prompts below. Quality, or the perception of quality, lies in the mind of the buyer. Build a powerful perception of quality, and you will succeed in creating a powerful brand. Al Reis and Laura Reis, authors of The 22 Immutable Laws of Branding[pic] say the best way to increase perception of quality is to narrow the company’s focus. When you narrow a product’s focus, they explain, you become a specialist rather than a generalist, and a specialist is perceived...
Words: 885 - Pages: 4
...Discover Financial Services is a banking and payment company that has been quite successful over the past few years as far as generating income from loans, particularly student loans. Taking a look at the chart below (Student Credit Growth) the increase in student credit is incredible for the market sector. The company’s largest competitor in this market in terms of size and profitability is Wells Fargo that also offers student loans online. This already established market shows no signs of slowing down in the near future. The aim of the game is to have competitive rates amongst your peers, which is exactly what both companies have done. They also offer incentives in order to compete with their identical loan structures. While both of them can be seen as traditional banks, they have moved their student loan services and other lending options online putting them in-line with other competitive “online lenders” to compete for their own share of the market and gain a competitive advantage. Online lenders compete in the market by taking several factors into consideration. These factors include but are not limited to cost of capital, customer service, and regulation. According to an article in the Huffington Post, the former administrator of the U.S. Small Business Administration Karen Gordon Mills “showed the relative strengths and weaknesses of banks vs. online lenders.” (1). Within the article is a table assessing the competitive advantages of traditional banks and online lenders...
Words: 737 - Pages: 3
...Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com MasterCard Incorporated ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information...
Words: 8789 - Pages: 36
...the first U.S. bank to accumulate 1 billion dollars in assets. In 1974 National City changes its name to Citicorp to better suit its global businesses. By 1996 Citicorp was the again the largest banking institution in the United States and was the largest issuer and servicer of credit cards in the world. In 1998 Citicorp and Travelers Group merged their talents to become Citigroup Inc. and in 2006 Citigroup had over 89 billion dollars in revenues. A company as large as Citigroup, with such a diverse business structure will have areas where risk is a factor that can stifle the development of the business. Economic conditions can have a adverse affect on Citigroup’s holdings, considering their holdings in fixed income, currency, commodity and equity markets. The revenue generated from these portfolios is directly affected by economic conditions. These conditions also affect interest rates, unemployment and consumer confidence, all of which are can affect the ability to create revenue. Competition is also another risk factor that can have an affect on Citigroup’s ability to generate revenue. Many financial institutions merge together in order to offer a wider variety of products and services at competitive prices. With the merger of...
Words: 900 - Pages: 4
...Healthy Hearts Cardiologist Medical Office Financial Policy Welcome to Healthy Heart Cardiologist Medical office below you can find our medical office finical policy. However, it is important to read this financial poly in order to understand insurance information, or financial information that is need at the time of appointments, or walk in visits. Please read through our financial policy and note the insurance and other financial information you need have available before your appointment. 1. Upon arrival for appointment please provide complete insurance information, including insurance cards. 2. Upon arrival for appointment provide any referral or authorizations (if needed) from the primary care physician. Failure to obtain required referrals may cause the insurance company to deny your claim and make payment of all charges your responsibility. 3. If any test, such as EKG, or any other additional testing will be performed by a medical assistant when you arrive for your appointment. However, According to (pcaheart.org) many insurance carriers require separate pre-certification for these tests even though they are performed in the office at the time of visit. However, if there is a problem please call Healthy Hearts medical office before the date of your appointment. Collection of co-payments, deductibles, and past-due balances However, within the billing process it is important that Co-pay and/or unmet deductibles for consultation and other testing fees are due...
Words: 1109 - Pages: 5
...of Deposit Credit Cards Home Mortgages Auto Loans Home Equity Products View All Banking Investments Mutual Funds IRAs Brokerage Services College Savings Plans USAA Managed Money Annuities Market News & Research View All Investments Retirement Retirement Planning Financial Planning Getting Started Growing Your Retirement Living in Retirement Military Retirement View the Retirement Guide View All Retirement Advice Personal Financial Plan USAA Wealth Management Managing Your Money Ask a Financial Advisor Share USAA Do you know someone who might be eligible for USAA? Invite them to discover the products and best-in-class service we offer our members. Share USAA Connect with USAA and our member community.Visit the USAA Community Hub Financial Advice Community Military Spouse Community Military Veterans Community Inside the Mission Blog USAA Mobile Corporate Info Newsroom Security & Privacy Careers Contact Us Site Map FAQs Site Terms Copyright © 2012 USAA. Investments/Insurance: Not FDIC Insured • Not Bank Issued, Guaranteed or Underwritten • May Lose Value USAA products are available only in those jurisdictions where USAA is authorized to sell them. Use of the term "member" does not convey any legal, ownership, or eligibility rights for property and casualty insurance products. Ownership rights are limited to eligible policyholders of United Services Automobile Association...
Words: 423 - Pages: 2
...by computer hackers. FTC claimed that Wyndham subjected clients’ information to unjust and misleading lack of data safety that to information security law. The suit involved three security breaches involving 500,000 stolen credit card numbers; another breached 50,000 credit card numbers and lastly, 69,000 in the other hotel chains. The basis of argument by FTC was that the management successfully failed to implement well-know security measures. The plaintiff noted that the Management did not implement a network set-up separating hotel system and the corporate...
Words: 899 - Pages: 4
...actually helps to be interlinked, to go global and to stay updated with the current money and asset management techniques. The online banking is also referred as Electronic banking or Internet banking. As the world is going global so people from different countries are now getting engaged in business and other activities thus they now need very fast and easy access to bank accounts to fulfill the exchange formalities. In Bangladesh many banks have adopted online banking, these banks are HSBC, SCB, Citi Bank NA, Dutch Bangla Bank, City Bank, Bank Asia, Eastern Bank, Jamuna Bank, UCBL, AB Bank etc. All of them have adopted the online banking but there is difference in the style of providing the service, some are quite advanced and some are at the initial stage. Our study is all about to discover and present the current status of online banking in Bangladesh. Besides this, we also identify the scopes and challenges of online banking in Bangladesh. Objective of the study Our primary objective...
Words: 5635 - Pages: 23
...encouraged to purchase stocks with great incentives like stock splits, and increasing dividends. By comparison to competition from Visa, American Express and Discover, MasterCard has remained a top contender with annual revenues in the tens of billions of dollars, and is projected to exceed all credit processing firms in 2014. MasterCard Inc. Stock Evaluation MasterCard Worldwide (NYSE symbol MA) is an American and multinational financial service provider in New York. The Global Operations Headquarters is located in O'Fallon, Missouri. Across the globe, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers (buyers) who use the "MasterCard" brand debit and credit cards to make purchases. MasterCard Worldwide has been a publicly traded company since 2006 on the New York Stock Exchange. Prior to its initial public offering, MasterCard Worldwide was a cooperative unit owned over 25,000 financial institutions that issued its branded cards to their members. MasterCard was originally known as Interbank/Master Charge from 1966 to 1979 before its iconic “double circle” label was created. The firm was created by several California banks as a competitor to the BankAmericard issued by Bank of America. The competition later became the Visa credit card issued by Visa Incorporated. MasterCard, Inc. shares the payment processing market with its largest competitor- Visa, and several other smaller...
Words: 1677 - Pages: 7
...provide SMS, mobile web, and apps to provide additional channel choices for their customers * Banks in Europe, North America and the Far East are good examples of delivering and promoting their mobile services * Over 80% of banks currently offer some form of mobile banking * Far East and China will be the region with the highest number of users in 2015 2nd source: * Bank of America vs. Citibank (Citibank mobile is much more advanced) * Bank America: Set up on PC for online banking and can do the following: * Access their checking, savings, credit card, mortgage, line of credit, loan and other Bank of America accounts * Pay bills anywhere, anytime * Transfer funds from one Bank of America account to another * Locate branches or ATMs * Get maps and directions * Citibank: Application based approach; use cell numbers, model and carrier of phone online. (Banking is connected directly to your phone), download app directly to phone, enter codes every time they sign on. Can do the following: * Account info/activity * Payments * Transfers * Locations * Customer service * Citibank looking to make NFC (near field communications) which can make payments on a user’s credit/debit card, called an m-payment 3rd source: * More than 3 million people used mobile banking last year, up a remarkable tenfold from a year earlier * security, or the lack thereof, is the No. 1 fear among...
Words: 929 - Pages: 4
...figure out how to use. Every company and almost every person connects to the Internet, making essentially the whole world vulnerable to attack. The biggest danger today may be the changes in attacker’s motivation. Instead of looking for a challenge, or to steal millions, today’s attackers can be much more organized and motivated. Organized crime tries to steal billions by extorting companies by threatening a denial of service (DoS) attack on the companies’ public web servers. Or they steal identity and credit card information for sometimes hundreds of thousands of people with one sophisticated attack. Attacks might come from nation-states or terrorists. Not only might they attack military and government networks, but they might try to disrupt infrastructure services for utilities and transportation and cripple economies. Security is clearly a big issue, and one that requires serious attention. To appreciate a bit more about the dangers inside the Enterprise network, it helps to understand a bit more about the kinds of attacks that might occur: Denial of service (DoS) attacks: An attack whose purpose is to break things. DoS attacks called destroyers try to harm the hosts, erasing data and software. DoS attacks called crashers cause harm by causing hosts to fail or causing the machine to no longer be able to connect to the network. Also, DoS attacks called...
Words: 1273 - Pages: 6
