Creating new products

Our objective is to be the voice of the consumers within the organization. High-quality market research has helped secure the long-term future of the business. Analyzing and understanding the data gathered on consumers' behaviors, needs, attitudes and opinions minimizes the risks involved in making marketing decisions.

They help the central research team in gathering and interpreting consumer views. These views provide information or insights that ultimately result in the development of new products suitable for a global market.
This case study follows the development of a new Disney cosmetics called young beauty aimed for kids, from both boys and girls. This case study will give you a clear picture of how market research has helped New Product Development (NPD).

The New product

Mainly this product is offered for the kids to have them start using cosmetics like their parents, both boys and girls like to imitate their parents in even small things, and thus Disney thought in pitching the market with this product and the idea was to have a safe product for the kids skins that gives the same look of the adults without affecting them negatively

Market research should start with the consumer and serves two purposes:
1) To inform companies about consumer needs and desires. What are the trends in the market? What do consumers want?
2) To give consumers the opportunity to talk to the providers of products and services so that their views are taken into account.

Businesses exist in a fast-moving world with increased consumer choice. It is essential that a company knows its market and its consumers before developing any new product. Lots of questions need answering.
Consumer insights drive New Product Development. This information takes into account their behaviors, attitudes and beliefs. It is an expression of their wishes and