...Case study Topic: Disney’s FROZEN as a global pop culture phenomenon FROZEN has been a global sensation with great reception by audiences around the world with its original song “Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The...
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...Mgt. Employee Empowerment: A Walt Disney Company Case Study Employee empowerment refers to the development of a person's confidence as well as abilities in a business setting. Companies utilize employee empowerment to create strong operating partnerships with personnel and enlighten them various business practices. Common attributes of employee empowerment include instructing employees to understand and feel good about themselves, showing them how to relate to other employees and customers, and offering resources for training and increasing an employee business understanding. The Walt Disney Company is an organization commonly utilized as an example for the use of employee empowerment strategies with their associates. The Walt Disney Company has actually invested copious amounts of time and work in creating a strong organizational society to teach their workers on the Disney Company’s mission and values. According to Disney's corporate website, one of the five crucial characteristics of working for Walt Disney is the passion as well as devotion from actors and staff. Disney, in some cases, describes their workers as cast members in an attempt to break the regular boundaries of the manager/employee relationship. Disney likewise makes use of advancement, quality, community, positive outlook, and decency in their organizational culture for empowering staff members as well as making the Disney Company a unique workplace. Disney provides many numerous extras and benefits...
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...Modes of Entry Subtitle: The Case of Disney By, Carlos Gonzalez Hernandez This thesis was written as a part of the master program at NHH. Neither the institution, the supervisor, nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used, nor results and conclusions drawn in this work. International Modes of Entry: The Case of Disney 1 Abstract The case of Disney’s theme parks represents an opportunity to test major internationalisation theories in a setting of large investments with little chance for reversal of commitments. The purpose of the research is to study the benefit of different entry modes dependent on Disney’s Theme Parks value-generating resources and capabilities while conditioned to certain local industrial and institutional conditions in foreign markets. Five major theories and frameworks were used to analyze all four Disney’s ventures abroad. This resulted in 20 individual hypotheses analyzed. Results indicate that Disney followed a predictable internationalisation process in the cases of Tokyo, Hong Kong and Shanghai, but that it went off-path in the Paris one. In successful cases Disney followed a cautious approach, involving local partners to transfer and adapt the “Disney Experience”. In the case of Paris the company decided to enter the market alone, which neglected the unique needs of the local market. Page | 2 International Modes of Entry: The Case of Disney Table of Contents 1 2 3 4...
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...Introduction: Euro Disneyland is a foreign venture of very successful American company known as Walt Disney Company which was established in 1923.The organization has been very successful over the years operating in USA, California and Florida and also expanded its business in Japan and Europe. Their operation in Europe widely known as Euro Disneyland was not successful for various reasons which include planning , cultural differences etc. Evaluating some of the areas that went wrong in case of Euro Disney: Walt Disney, a highly successful organization of US, comes up with a theme park, Euro Disney located outside of Paris, France. The Walt Disney Company was one of the American organizations which expand its business to the foreign soil. Doing a very successful and profitable business throughout US, California and Florida, the company established its first foreign venture Tokyo Disneyland, another winning and profitable business of Walt Disney. Being successful from Tokyo Disneyland, the company decided to further expand abroad and enhance its foreign presence, Euro Disney comes forward. But in case of Euro Disney, the company made some wrong steps in decision making which in turn experienced numerous complications from its inception. Below some areas are discussed critically that went wrong in case of Euro Disney. Location or area and environment selection were wrong in first place. Though French suggested to building the Euro Disneyland into the East Paris despite the...
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...STRAT Case Study “The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company’s resources and capabilities are central to its strategic approach: Diversification is Disney’s main strategy for constant growth. The company is broadly diversified, including five major segments. Disney attempted to capture synergies existing between its business units. * Strengthening a company’s market position by expansion: Disney aims to expand globally and exploit the business opportunities in the emerging market since the domestic market is about to be saturated. * Become aware of what the company should do to achieve operating excellence: Instead of letting technology throw threats at the company, Disney decides to embrace technology to enhance quality of products and improve customer experience. Disney’s success is highly dependent on technology. * Become aware of the strategic benefits and risks of expanding a company’s horizontal scope through mergers and acquisitions: Disney has a very clear acquisition strategy, and they have successfully acquired some valuable brands. Acquisition also benefits Disney for global expansion. ANALYSIS The Walt Disney Company (“Disney” or “the company”) was a broadly diversified median and entertainment company. In 2012 the company’s business units were organized into five divisions, which include media networks, parks and resorts, studio entertainment...
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...The Walt Disney Company & Comparison with the Time Warner Company Cafer C. Sengonul California Intercontinental University 2015 Abstract Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies Overview In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years. The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer Products...
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...September 29, 2014 In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion dollar companies have employees that make low income, should the companies be helpful to ensure that their employees have affordable housing close to their place of employment? In this paper I will discuss this as well as determine who the relevant market and nonmarket stakeholders are in this situation? I will also state what possible solutions to this dispute I think might emerge from dialogue between SunCal and its stakeholders? This case study was quiet interesting to me. Disneyland makes billions of dollars a year due to their employee’s hard work and determination. According to our text; “Walt Disney, the company’s founder, had famously spelled out the resort’s vision when he said “I don’t want the public to see the world they live in while they’re in Disneyland. I want them to feel they’re in another world.” (Lawrence, A. T. & Weber, J. 2011) Because of this so called “vision” Walt Disney had, affordable housing could not be built close by the resort by SunCal. Of course things like this sadden me because of the low income employee’s. It is my opinion that companies should always take good...
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...(205KM) CASE STUDY CHAPTER 10 CASE 10.1: ELECTROLUX CLEAN UP STUDENTS NAME : NUR FARAH ‘AIN BINTI ZULKIFLI STUDENTS ID : CVB110711837 SECTION : 2 LETURER’S NAME : MISS ABIDAH BTE SAAD QUESTION 1 How would you describe the conflict between Michael Eisner and the Weinstein brothers, two board members (Disney and Gold), and Steve Jobs? Was it functional or dysfunctional? ANSWER Functional conflict defined as a confrontation between groups that enhances and benefits the organization’s performance’ while dysfunctional conflict defined as any confrontation or interaction between groups that harms the organization or hinders the achievement or organizational goals. From our point of view, this case study’s conflict was mostly dysfunctional, though, with some degree of functional conflict. They were functional in that even though the conflicts existed between Eisner and the Weinstein brothers and with Steven Jobs, the company was successful despite these widely publicized issues. For example, Eisner did lead the company to 67th in the Fortune 500 ranks and to a value of $40 billion; with his actions in the early ‘80s, he turned the company around with several company acquisitions. Also, even though the conflicts were high profile in the media, Disney was still successful. As a conclusion, it can be said that a company will perform low either there are no or when there is too high conflict existed. So, to make a company become much more...
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...Introduction: Ever since the concept of globalization has come into existence, the studies of cultural differences, dimensions and attitudes have began to take place and different scientists and observers started coming out with their own set of discoveries and observations (McGregor, 2004). The main reason behind cultural difference and dimensions started when workers of different countries started working together on unified projects and conflicts started arising between the people of different races and culture (Kotler, 2008). Keeping in view of such situations, Dutch Sociologist Gerard Hofstede came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan)...
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...CASE STUDY APPROCH Case study is an analytical system of examining ones understanding. Every case study invariably consists of the following elements. A. Introduction of the case B. A situation C. Solution for the situation D. Benefits E. Conclusion with specific inputs F. Issues to be discussed / addressed. HOW TO APPROCH A CASE STUDY-STUDENT PERSPECTIVE As a case needs to be studied analytically, the approach should also be in the form of analysis. THE FOLLOWING STAPES FROM THE PART OF ANALYSIS A. Read the case carefully from the beginning till the end. B. Underline the important features of the case which forms the fact. C. Write the facts which are identified collectively. D. Study the situation and identify them with the issue asked for addressing the situation. E. Provide individual options on the situation based on the solution indicated. INTRODUCTION OF THE CASE The Following case is dealing about the Tri-State Telephone Operation. Situation:- John Godwin, chief executive of Tri-State Telephone, leaned back in his chair and looked at the ceiling. How was her ever going to get out of this mess? At last night’s public hearing. 150 angry customers had marched in to protest Tri-State’s latest rate request. After the rancorous shouting was over and the acrimonious signs put away, the protesters had presented state regulators with some sophisticated economic analysis in support of their case. Additionally, there...
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...Case Discussion Questions 1-)What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were correct? Which were not? Assumptions which are correct or not correct: * Disney thought that Monday would be a light day for visitors and Friday a heavy one. * One Disney executive thought that Europeans don’t take breakfast. * Disney thought that the Europeans want the typical French breakfast of croissants and coffee. * Disney reduces the prices of the hotel room and day tickets. * Disney opens own restaurants with providing French-style food service. * Euro-Disney changed its name. Assumptions which are correct: * When Disney cut the prices for day tickets and hotel rooms by one-third. The result was an attendance of 11.7 million in 1996, up from a low of 8.8 million in 1994. * Euro-Disney changed its strategy and the company changed the name to Disneyland Paris in an attempt to strengthen the park’s identity. Assumptions which are not correct: * They thought that Monday would be a light day for visitors and Friday a heavy one, but reality was reverse. * One Disney executive thought that Europeans don’t take breakfast, but everybody showed up for breakfast and the lines were horrendous. * Disney thought that the Europeans want the typical French breakfast of croissants and coffee, but instead they want bacon and eggs. * They open own restaurants with providing...
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...Mo 30.09.2013 | Case study: MNE competitive advantages | CASES Grolsch: Growing Globally Pankaj Ghemawat, Jordan Mitchell ------------------------------------------------- Top of Form DESCRIPTION Grolsch reassesses its international strategy in light of the company's recent acquisition by SABMiller, the world's second-largest brewer. Grolsch was the 21st-largest global beer brand, sold 51.5 percent of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets--four countries alone accounting for two-thirds of foreign sales--and churn of markets and distribution partners raised concerns about the company's international strategy and execution. Grolsch's 60 years of history in foreign markets provides a rich backdrop to introduce a range of international strategy topics, including performance assessment, rationale for expansion, market selection, and choice of entry mode. Questions 1) Why did Grolsch globalize, and how well has it performed internationally? 2) What are the key elements and limitations of its emphasis on adaptation, in particular? 3) What changes would you suggest to Grolsch’s historical strategy? Mo 14.10.2013 | Case study: International alliance | UTV and Disney: A Strategic Alliance (A) Atanu Adhikari, Rama Deshmukh ------------------------------------------------- Top of Form DESCRIPTION The case describes the dilemma faced by the senior vice-president of business...
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...Globalization through the lens of The Walt Disney Company 2. Using a single case study (for example select one of these: transnational corporations – Microsoft, McDonald’s, cultural products – film, I-pods, international financial institutions and policies – World Bank, Structural Adjustment Policies) indicate what reasons might there be for supporting and rejecting the idea of globalization as ‘Westernization’, Americanization’, and/or ‘McDonaldization’? Which arguments are more persuasive and why? Name: Amy Christofferson Student #: C05694091 Course: INS201 Due: Tuesday, November 23, 2010 "Unfortunately, all this success creates the ever-greater demand for more success." Quotes Bob Iger, The Walt Disney Company’s CEO since the death of Bill Isner in 2005. He speaks of Disney’s constant growth in economic and societal terms. Iger has focused the company’s growth on the different franchises, such as the Jonas Brothers, and on acquiring Pixar Films. Other than its branching out into other age groups, the success in the box office, along with online games and products based on both, Disney also owns many other successful businesses. Among these are ABC and ESPN as well as blossoming local Disney movies, shows and products in many different countries. Iger’s executive decisions have brought much success to Disney and have further added to the global impact of Disney and failure does not seem to be anywhere in sight. Steve Jobs, a co-founder and...
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...ULMS 157 Recruitment, Selection and Performance Management at Epcot Theme Park Introduction This case study examines the concept and management of performance in organizations. In organization and management studies the word performance has two meanings (Fineman, Sims and Gabriel, 2005). On the one hand it simply refers to how well individuals are doing the tasks, duties and job responsibilities assigned to them, whether or not they are achieving output targets and productivity goals, product and service quality standards and meeting customer expectations. It is also refers to personal performance, how well a person is doing in achieving the goals they set for themselves. On the other hand the word performance also relates to how people at work conduct or, more specifically, present themselves to others; how they interact with fellow employees, management, clients, customers, the general public, and so on. In this context the concept of performance takes on a rather different meaning. It refers to how everyday behaviour in organizations is about ‘putting on a performance’. In recent years this latter use of the term ‘performance’ has become increasingly popular in organizational and management studies, and is widely used to illustrate how the nature of everyday behaviour and social interaction at work - verbal and non-verbal communication, such as greetings gestures, posture, etc. - are essentially performances. ’The presentation of self in everyday life’ (Goffman, 1959:...
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...A Qualitative Study on two Case Studies I. Disney makes a Comeback II. The Downfall of Uptown Letter of Transmittal 23 April, 2015 Ms. Rumana Ferdous Course instructor, Introduction to Business, Green Business School, Subject: Submission of Term Paper Dear Ma’am, With a great pleasure and interest here, we submit our report, which you have assigned us to prepare by today as a term paper. This report is focused on “Marketing strategy of Disney and Uptown cigarettes and their impacts”. Here we analyzed marketing strategy of those companies according to what we’ve learned through the whole term. Though we are in learning curve, this report has enabled us to gain insight into the core fact of marketing factors. It has been a unique experience to carry out such a research work. The contents provided in this report are all our own, though some information and references have been taken from different sources to facilitate our report. However, we will be glad to clarify any discrepancy that may arise. Finally, we would love to express our gratitude for your supportive thoughts and kind consideration in and outside the class. Yours Sincerely Md. Abdullah Al Noman - 151006021 Md. Kamrul Hasan - 151006011 Jewel Rana - 151006007 Rubana Islam Piya - 151006094 Acknowledgement We would like to use this opportunity to express our gratitude to everyone who supported us throughout the project of this...
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