...Walt Disney Company’s mission statement A corporate mission summarizes a company's basic policies for realizing its goals, and states the important goals that employees must strive to meet. Constructing a mission that resonates with the members of one's constituency or organization is one of the most difficult tasks that a leader or an executive committee faces. In this paper, Walt Disney’s mission statements will be evaluated. Customers, products or services, markets, concern for profitability, philosophy, and concern for employees. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiates that will drive long-term shareholder value. The Walt Disney Corporation is one of the most successful companies. Walt Disney, the founder, transformed the entertainment industry into what we know as animation, and found new ways to teach and educate. Walt’s optimism came from his unique ability to see the entire picture. As one of the successful entrepreneurs, Alfred Marcus (1997) states “a lot of entrepreneurial business were started not because people wanted to make money, but because they had a large purpose in mind. Walt Disney’s views and visions came from the fond memories...
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...sources when necessary. 1. Fortune 500 Company name The Walt Disney Company | 2. The company’s internal and external stakeholders Internal stakeholder’s | External stakeholder’s | | According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions, government agencies, socially responsible investors, industry associations and others. | 3. Company’s mission and vision Company’s mission According to "Walt Disney Company's Mission Statement And Vision: Formula For Success" (2013), "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information”(Walt Disney Company Mission Statement). | Company’s vision According to "Walt Disney Company’s Mission Statement And Vision: Formula For Success" (2013), “Keep their customer’s happy” (The Walt Disney Vision). | 4. Company goals At least one company goal that can be accomplished through a strategic plan According to "2012 Disney CitizenshipPerformance Summary " (2012), “Recognize kids who make positive contributions to their environment or communities” (Performance Detail ). | At least one company goal that can be accomplished through an operational plan According to "2012 Disney Citizenship Performance Summary " (2012), “Reflect a diversity of cultures...
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...& Mission Vision * “The last thing IBM needs right now is a vision.” (July 1993) * “What IBM needs most right now is a vision.” (March 1996) – Louis V. Gerstner, Jr., CEO, IBM Corporation * Agreement on the basic vision for which the firm strives to achieve in the long run is critically important to the firm’s success. * “What do we want to become?” Comprehensive Mission Statement Clear Business Vision Vision & Mission Shared Vision – * Creates commonality of interests * Reduce daily monotony * Provides opportunity & challenge Vision Statement Examples * Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. * General Motors’ vision is to be the world leader in transportation products and related services. * PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today * Dell’s vision is to create a company culture where environmental excellence is second nature. Mission Statements – 90% of all companies have used a mission statement in the previous five years * “What is our business?” * Enduring statement of purpose * Distinguishes one firm from another * Declares the firm’s reason for being * Also referred to as: * Creed statement * Statement of purpose * Statement of philosophy ...
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...Your mission statement is not for your marketing purposes. The primary goal is for you and your business to continue with purposeful building one by one blocks until the success. Important part of each business success is the foundation of that business. One of the fundamental elements that built foundation of the businesses is mission statement. In one of the previous posts (What is your mission statement?), I write about the mission statement and mention of the problems when the mission statement doesn’t don’t reflect the reality of the business. That statement will tell you who are your customers and what you make to satisfy them. It will be driving force of your business, that will show you the right path every time when you leave that path. Let’s look 12 different mission statements of one of the most successful companies in the world. #1 Nike Mission Statement To bring inspiration and innovation to every athlete* in the world. *”If you have a body, you are an athlete.” #2 Amazon Mission Statement Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. #3 Walt Disney Mission Statement To make people happy. #4 Wal Mart Mission Statement To give ordinary folk the chance to buy the same thing as rich people. #5 Apple Mission Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals...
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...An organizational mission is an organization's reason for existence. It often reflects the values and beliefs of top managers in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. A good mission statement inspires employees and provides a focus and direction for setting lower level objectives. It should guide employees in making decisions and establish what the organization does. Mission statements are crucial for organizations to prosper and grow. While studies suggest that they have a positive impact on profitability and can increase shareholder equity, they also support that almost 40 percent of employees do not know or understand their company's mission. Not only large corporations benefit from creating mission statements but small businesses as well. Entrepreneurial businesses are driven by vision and high aspirations. Developing a mission statement will help the small business realize their vision. Its primary purpose is to guide the entrepreneur and assist in refining the planning process. By developing a strategic plan that incorporates the mission statement, entrepreneurs are more likely to be successful and stay focused on what is important. The mission statement encourages managers and small business owners alike to consider the nature and scope of the business. Business Week attributes 30 percent higher return on several key financial...
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...Learning organizations are characterized by total employee involvement in a process of collaboratively conducted, collectively accountable change directed towards shared values or principles. (Watkins and Marsick 1992: 118) We can see much that is shared in these definitions – and some contrasts. To start with the last first: some writers (such as Pedler et. al.) appear to approach learning organizations as something that are initiated and developed by senior management – they involve a top-down, managerial imposed, vision (Hughes and Tight 1998: 183). This can be contrasted with more ‘bottom-up’ or democratic approaches such as that hinted at by Watkins and Marsick (1992; 1993). According to Sandra Kerka (1995) most conceptualizations of the learning organizations seem to work on the assumption that ‘learning is valuable, continuous, and most effective when shared and that every experience is an opportunity to learn’ (Kerka 1995). The following characteristics appear in some form in the more popular conceptions. Learning organizations: Provide continuous learning opportunities. Use learning to reach their goals. Link individual performance with organizational performance. Foster inquiry and dialogue, making it safe for people to share openly and take risks. Embrace creative tension as a source of energy and renewal. Are continuously aware of and interact with their environment. (Kerka 1995) As Kerka (1995) goes onto comment, the five disciplines that Peter Senge goes...
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...1.) Yahoo Mission: Yahoo’s mission statement, according to its website, is to “create deeply personal digital experiences” and to connect users to what matters most to them. The Internet does that very well all by itself, thank you, and social media such as Facebook and Twitter have also encroached on that vague territory. 2.) As of September 30, 2013, Yahoo had approximately 12,300 employees. 3.) Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. 701 First Avenue Sunnyvale, CA 94089 UNITED STATES 4.) Yahoo Inc. wants to be hip. The company is targeting 18- to 34-year-olds by advertising at sporting events, on outdoor billboards and in other places, Yahoo CFO Ken Goldman told the audience at the J.P. Morgan Global Technology, Media and Telecom conference in Boston. "Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," Goldman said, according to Reuters. Goldman did not disclose the cost of the marketing plan, according to the report. 5.) 6.)Yahoo! Company Culture Yahoo employees are expected to work long hours, and in return, the company offers a lot of on site perks (see below). There is a work hard, play hard mentality. The company fosters an environment of teamwork, offering video games and Foosball, and celebrating achievements and milestones with company parties. Company events...
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...challenges, which are broadly classified as cultural, legal, political, economic and market (Aztech Group Ltd 2012). Part 2, on the other hand, focused on the cultural and distribution factors. In this part, we would focus on whether the company has adequate internal and external mechanism that will enable it enter into new market successfully. Internal and external audit The company’s profile reveals that Aztech has well defined mission and vision. Its mission is based on principle of 5Es, which stands for Excelling, Extending, Enhancing, Engaging and Empowering. The organization strives to excel as far as innovation and product quality is concerned. The company also has a mission of extending its reach and presence in global market. In addition, the company strives to enhance the profitability and shareholders value and also to engage its customers. Another mission of Aztech group as far as 5 Es is concerned is to empower employees with resources and skills. Even from the mission statement, it is clear that the company has comprehensive mission statement, which cuts across all the key component of an organization. Currently, the company has 7 sales offices in Singapore, USA, Germany, China, Hong Kong and Malaysia. It also has 1600 employees worldwide and customers from over 40 countries. The group has the right strategy and the right business...
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...Strategic Plan, Part I: Conceptualizing a Business Adam Baalaer BUS 475 November 7, 2011 Hal J. Wilkins Strategic Plan, Part I: Conceptualizing a Business Many night-clubs, bars, and restaurants open weekly all over the country, but the key to success for these businesses is developing a key strategic plan. A key strategic plan needs to have a successful vision, mission, and key values that will support the strategic business plan. The business that has been chosen for this paper is opening a new pub and restaurant. In order for this restaurant to successfully open, a business plan, vision, and mission statement supporting strong values needs to be established, and this will all be discussed in this paper. The Thirsty Hunger is a new pub that will be open to the public offering more than 50 draft beer selections on draught and a great variety of food. The Thirsty Hunger would have a restaurant on one side, allowing underage to dine with their families and enjoy dining in a positive atmosphere. The other side of the pub and restaurant would have a sports bar theme with many large screen televisions supporting all televised sports. Thirsty Hunger will not have a divider between the sports bar and restaurant so the positive energy in the room can be experienced by all of the customers. The customers will range from families looking for a restaurant that offers a great food and environment experience, to individuals consuming cocktails or beers wanting to enjoy watching their...
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...to initially create the vision, mission and values as a backdrop of the business. These facets will be the basis of which the company operates and what it is built upon. For instance, as I looked through several organizations websites including: Cox Communications, GE, CARQUEST and Entergy, they all mention frequently within their vision and mission statements and their values that there business practices are conducted with integrity, honesty and customer service is of the utmost of importance. Additionally, they go on to indicate they promote productivity and diversity throughout the company. As I brainstormed ideas as to what my business form would be, the service or product I would provide as well as what is in demand; I too would like my company to be built on the basis of those parallel characteristics mentioned above. In this strategic plan, part I, I will explain the importance of my business’s vision, mission, and values in determining my strategic direction, including the following: defining my business, services, and customers by developing a mission statement and the differentiation of my services. I will create a vision for my company that clearly demonstrates my decision on what I want my business to become in the future. In addition, I will utilize guiding principles or values for my selected business considering the topics of culture, social responsibility and ethics. Also, I will analyze how the vision, mission and values guide the company’s...
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...Article entitled “Trading Losses Keep Mounting” This article is about chase loss of 2 billion in the past month and currently the loss is raised to 5 billion and financial specialist speculated that the loss would be about 9 billion. Chase mission statement is stipulated as follows: “To be the best financial services company in the world”. The Vision statement is stipulated as follows: “To be the best financial services company in the world. Because of our great heritage and excellent platform, we believe this is within our reach”. • Did the company mission statement and the vision statement comply with the requirements in the strategic management? As we know these requirements are: analyses, decisions and actions that Chase should undertake in order to create and sustain competitive advantages. In this case, Chase did not sustain any competitive advantages the rationale for me to opine this way they shouldn’t loss their customers money by the CEO bad judgment and error. • What about the romantic view of JP Morgan Chase? Since the romantic view is perceived as a situation in which the leader is the key force in place to determine the organization success or lack there off, I assumed they had one but it was miss used. The reason for that was that, “Despite those losses, the bank reported a second-quarter profit of $5 billion, down to 9 percent. And, in mid-July, the bank said that the losses from the trades could climb to more than $7 billion. • External view of leadership...
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...Entrepreneurial Vision-is a picture of the new world he or she wishes to create. * Picture into which the entrepreneur fits an understanding of why people will be better off, the source of the new value that will be created, and the relationship that will exist. Vision-is a mental image in that it is something the entrepreneur carries around in their head. * It is a very powerful tool for the management of the venture. * It provides a sense of direction by being the light at the end of the tunnel. * It helps the entrepreneur to define his or her goals. * It provides the entrepreneur with a sense of warmth and encouragement when the going gets tough. * It guides the generation of strategy for the venture. * It gives the venture a moral content and helps define social responsibilities. * It can be used to communicate what the entrepreneur wishes to achieve to other people. * It can be used to attract people to the venture and motivate them to support it. * It plays a crucial role in supporting the entrepreneur’s communication and leadership strategy. Communicating and Sharing Vision-the first stage must be to understand why other people will find the vision attractive. Approaches to Communicating Vision 1. I have a Dream-entrepreneurs are explicit about their vision. * They describe the better world just as they see. 2. Talking Specific Goals-entrepreneurs can break down their vision into a specific goals relating. ...
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...Vision * A vision statement is what the organization wants to become. Define the desired future state. Example: Microsoft: "Empower people through great software anytime, anyplace, and on any device." Company Mission * A mission statement concerns what an organization is all about. * Defines the present state or purpose of an organization; * Answers three questions about why an organization exists - * WHAT it does; * WHO it does it for; and * HOW it does what it does. * Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision statement; and, Example: Eaton Mission Statement We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business. Nissan: "Nissan provides unique and innovative automotive products and services that deliver superior, measurable values to all stakeholders in alliance with Renault." http://www.missionstatements.com/fortune_500_mission_statements.html Company Objective(s) In this step the firm’s mission and vision is converted into tangible actions (objectives) and later into results (goals) to be achieved. Objectives are broad categories. They are non-measurable, non-dated, continuous, and ongoing. With objectives the company moves from motive to action. Objectives are the general areas in which your effort is directed to drive your mission statement. To write an objective...
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...P1 – Define Aims and Objectives Introduction: Businesses set aims and objectives which they would like to achieve. For this task I will define what is meant by the aims and objectives of businesses in different sectors. Mission Statement: • Many organisations have a mission statement. A mission statement is… • The wording may be different depending on the sector. For example in the private sector… • In the public sector… • In the not-for-profit sector… (Use examples of mission statements from the three organisations you are using) Aims and Objectives: • Aims are… (definition, time to achieve, examples are profit maximisation, break-even, survival, service provision, sales, growth, market share, relationships with other businesses) • Objectives are…(definition, time to achieve, how do they relate to aims) • Objectives have to be SMART because… This means…(explain each element) Private Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Public Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Not-for-Profit Sector Aims and Objectives: ...
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...Grade Received, "A" Abstract This paper will discuss the service strategy of Like Home Medical Care for Children. It will discuss the building, the lighting, the temperature, the colors used, and the types of magazines provided in the waiting room. Like Home Medical Care for Children Vision Statement Like Home Medical Care for Children, a Catholic health center for children will be a leader, a partner, and an advocate in creating innovative health solutions that improves the lives of children so that every child is able to experience the love and healing power of God. Mission Statement It is our mission to spread the healing ministry of Jesus Christ to the children and their families. It is also our mission to continually meet the needs of our patients by giving excellent care exhausting the best skills, education, and immediate execution. Service Strategy Here at Like Home Medical Care for Children, we strive to create a healing environment for our patients, our visitors, and our employees. Being that we are a center for children, our building will be professional, but fun for the children. We will use bright colors on our walls. Colors such as bright blue, green, purple, and pink will be used. Our building will be well lit using natural sunlight from all of our large windows, which will be in the lobby and in the waiting rooms. Outside our building, we have bright flower gardens that bloom year around. We will also have photos on...
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