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Walt Disney Company’s mission statement
A corporate mission summarizes a company's basic policies for realizing its goals, and states the important goals that employees must strive to meet. Constructing a mission that resonates with the members of one's constituency or organization is one of the most difficult tasks that a leader or an executive committee faces. In this paper, Walt Disney’s mission statements will be evaluated. Customers, products or services, markets, concern for profitability, philosophy, and concern for employees. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiates that will drive long-term shareholder value.
The Walt Disney Corporation is one of the most successful companies. Walt Disney, the founder, transformed the entertainment industry into what we know as animation, and found new ways to teach and educate. Walt’s optimism came from his unique ability to see the entire picture. As one of the successful entrepreneurs, Alfred Marcus (1997) states “a lot of entrepreneurial business were started not because people wanted to make money, but because they had a large purpose in mind. Walt Disney’s views and visions came from the fond memories of yesteryears, and persistence for the future.
The focus that Disney has is that they are all responsible for their actions, not only independently of each other but also dependent on each for the well working of the company. There is a level of interaction that is met by both the corporate management and the board of directors. There is an overall agreement on the goals that they have set

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