...An Analysis of Gender Roles in Disney Princess Films Jasmit Singh 213749361 Traditional and Popular Culture – 1900 9.0 Susan Niazi – Tutorial 6 Whether it’s the colours they wear, the activities they engage in or how they behave, men and women are known to play different roles in society. These established gender roles “are not innate or natural but a product of society”. Children, adolescents and adults all learn gender roles through the environment they’re surrendered by. One of the many huge influencers that help shape gender roles is media. Although “there has been a lot of change over the years in terms of what is considered appropriate societal roles for men and women, this change is not reflected in contemporary film”. The ideology of mainstream media continues to focus on the males being the heads of society, which in result, shows an unequal representation of the females. From an early age, media puts an image into young minds, informing them how males and females should think, act, behave and appear. In many television shows and films, one can easily see the distinct difference between the role of a male and a female. Often films are enforcing stereotypical gender roles where the male is seen to holds more importance in society than the female. Amongst many film producing companies, Walt Disney Pictures for decades have been enforcing stereotypical gender roles in their princess films. Though it may not be outright obvious, Disney productions play a huge role...
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...Gender Roles and Disney The Disney princess has become one of the most iconic symbols of Walt’s ever growing empire. The disney Princess’ franchise first began in 1937 with the movie Snow White and the Seven Dwarfs making Snow White the first princess in the now infamous princess lineup. The franchise continues with the most recent disney princess movie Tangled ( Rapunzel) which came out in 2011. Disney and their filmmakers caused great controversy with their princess’ such as race. Disney broke their european tradition by adding their first African American Princess to the line up. Princess Tiana of The Princess and the Frog in 2009 which still caused controversy. Another one of Disney’s biggest controversial topics was gender roles and how women and men are portrayed in these disney films. Gender roles are separate patterns of personality traits, mannerisms, interests, attitudes, and behaviors that are regarded as either "male" or "female" by one's culture. They are what is considered the “ Norm” for the male and female sex. There are stereotypical behaviors normally associated with either gender such as Women are suppose to be more passive aggressive, overly emotional, and illogical, just to name a few characteristics. While men tend to be more tough or in control, leaders, Not crying or wimpy and a womanizer As suggested in Kimmel’s “ Bros before Hos”: The Guy Code in Language Awareness (469). These same messages are often presented to children through the media they...
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...film Tangled Cinderella tells us that a dream is a wish that your heart makes, and following suit dreams play a large part in the newest Disney princess film, Tangled. In the end of the film Rapunzel holds Flynn and they admit their deep secret that they had become each other’s dream, and an “awww” moment ensues. The question to ask is “Where do these dreams come from?” and “What do these dreams mean?” Taking this second question, the implications of Rapunzel and Flynn’s dream impact more than just the world of the film. The Disney Princess films have been studied within an inch of their lives by a great number of scholars in a great number of fields. One common study takes the ideas of gender development and combines them with the Disney Princess films. However, the implications of gender do not stop here as gender identity can still be impacted as the viewers age. Interpretation of the princess films has been a huge aspect of their scholarly application as the behavior of the princesses, and princes, can be interpreted and compared with gender stereotypes and norms to assess the impact their portrayals can have on the viewing audience. The film Tangled is often seen as Disney’s take on a modern princess, and Rapunzel and Flynn have a great deal to contribute to both gender development study and media interpretation of gender. Gender development is a field of study which has been impacted in a number of ways by modern theorists and he field is continuing to be shaped by theories...
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...“Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor Thesis Bethany Schouten, 3278972 Media en Cultuurwetenschappen Genderstudies Supervisor: Domitilla Olivieri May 31st, 2011 “Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated...
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...REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest...
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...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...
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...Disney characters : the reflect of women's place in the society Walt Disney, under his real name Walt Elias Disney was born in 1901 in Chicago. He founded in 1923 the famous Walt Disney Company with his brother Roy as the Disney Brothers Studios. After three years, the studios take the name Walt Disney Company. Their first animated film came out in 1937 "Snow White" inspired by a famous children's story by the Brothers Grimm. Thereafter follow many animated films like Cinderella, Mulan, or Rebel. One of the most important question in recent years is : What image Disney returns with respect to the role of women and the role that women play in society in the twenty-first century? In fact, Disney is primarily a media and integrate media stereotypes and habits of society to which they belong in their history or animated movie. Disney is the reflects of the habit of society to which they belong in their history or their short films. Thus heroines like Snow White, Cinderella, Aurora are submitted to wish than others, especially men, have chosen for her. They are docile women who spend their time dreaming. They are always save by men from a evil spell and are submit to the will of men. Instead, the heroines of the late twentieth century are beginning to take their lives and rebel against the male authority . In the twenty-first century heroines are increasingly rebelling and advocate of feminist principles : women are the equals of men. This analysis allows us to see a marked increase...
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...shaped by an ever changing society to represent a wide range of the dominant society’s views. Among these they show perspectives on social class, women’s roles, cultural differences, religion, and human behaviour. As time goes on, the original tales are discarded and the altered stories become widely known and read. This can lead to the underlying perspectives of the altered stories become subconsciously engrained in the new generation. The effect of this can have a large impact on the views of individuals and groups. The question asked is do fairy tales actually have that much power to influence people’s viewpoints? Are they really biased towards the dominant culture? This essay will critique the popular tale of Aladdin, focusing on the Disney version. Three perspectives will be...
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...“Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The journal is useful for my topic as Mollet explains how Disney films are produced to reflect the culture of the American society. In relation to my case study, I seek to explain how Disney’s...
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...Yen Ngo Tafara Dube Julia Morena ! ! ! Kira Gottlieb Business Communications: Disney Report ! Table of Contents ! 1. Introduction.....................................................................................................................................2 2. Market analysis...............................................................................................................................3 3. Product analysis..............................................................................................................................5 4. Problem: Ethical issues regarding the working conditions.............................................................6 5. The Chinese Government..............................................................................................................10 6. Proposal using SWOT analysis......................................................................................................10 7. Stakeholder Analysis.....................................................................................................................12 7.1. Supply Chain..........................................................................................................................12 7.2. Return on Investment.............................................................................................................12 7.3. Employees.................................................................
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...Chapter 2 Literature Reviews “The Happiest Place on Earth” The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney’s products include television programs, books, magazines, musical recordings and movies. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar. It also owns Marvel Entertainment and Lucas film, two extremely successful film producers. In addition, Walt Disney Parks and Resorts run its popular theme parks including Walt Disney World and Disneyland. 2.1 The meaning and Importance Marketing of Disney Company Disney Company’s goal is to be the most admired company in the world. They believe that they can achieve this goal by conducting their business and creating their products in an ethical manner, and by promoting the happiness and well-being of kids and families. 2.2 Principle of consumer analysis Walt Disney Company always makes surveys done yearly about consumer awareness of the brand. These measures help Disney to analyze which marketing strategy is working the best and which is...
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...contradicts the stereotypical concept of the female position. Carol Ann Duffy's dramatic monologue, 'Mrs Beast' is a complete contrast to the original fairy tale. The authors concentration on Belle’s virtue within her tale produces a clear moral. This is laid bare by Beauty when she says to the Beast “I am well pleased with your kind heart; when I think of that you no longer seem so ugly to me." Beauty sees past the Beast’s outward Appearance and hence portrays a stereotypical female character who does not objectify based on appearance.. However,the authors portrayal of Belle as a submissive, obedient daughter to her father and servant to the Beast is anything but feminist. an in-depth analysis of Belle’s character reveals that she is in fact a stereotypical representation of Disney heroines. First, her name0 itself literally translates to “Beauty.” In addition, Belle’s appearance conforms to Disney’s ideals of beauty. Also, it seems she has an inherent need to look after the men that are important to her. She is described as “strange”, “funny” and “peculiar” by the townspeople because she loves to read and They seem to think it is useless for a pretty girl to read. The storybook character Belle conf orms to the “cute but essentially helpless” f emale stereotype. However, since the 18th century both ‘Beauty and the Beast’ and ideas about women and power have been developed, taking many different forms and adaptations. Duffy re-works the tale ‘Beauty and the Beast’...
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...The logo: Uniqlo have many ranges in one categories, they have T-shirt, sportswear, casual wear and underwear. Uniqlo monopolized the product, for example: heat tech, super light wool and bra-tops. The heat tech can let consumers get warm all the time, the super light wool can let the apparel of Uniqlo become lightest. This kind of things will get the interest of consumers. Uniqlo always have attractive campaigns when they will be open at some complex/shopping mall. For example, they will have a offer price when they opened at somewhere in 1 month. Sometimes, they will have a campaigns for 1 man’s underwear in RM10.All of this campaigns will let every gender ,every generation can find your own apparel at Uniqlo. Introduction On “Uniqlo” Uniqlo is the Japanese largest apparel brand owned by fast retailing, apparel is a fast moving consumer goods, include Uniqlo. Consumers will not high loyalty in a brands, the apparel company will get some attractive way to interest their consumers. Uniqlo advocate “low price, good quality”, the consumers always love the way you can get the cheapest things with high quality. That’s why Uniqlo can be success. The apparel of Uniqlo become popular among every generation since the introduction of their fleece jackets, they made the apparel for everyone. Uniqlo is using SPA (Specialty store retailer of Private label Apparel) business model to encompassing all stages of the business--from design and production to final sale. The SPA (Specialty...
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...Company Analysis The Walt Disney Company has been in the entertainment business for more than 80 years and is well recognized around the world as one that delivers an exceptional entertainment experience. Walt Disney Company strengths can be grouped in three main categories: 1) diversified distribution channels, 2) strong brand portfolio, and 3) financial strength. Despite Walt Disney’s success, the company has some declining segments in their domestic business. In addition, Disney’s biggest challenge in creating theme parks and resorts abroad is their inability to tailor the attractions to the local market while maintaining Disney’s brand image. In the past, international theme park implementations, Disney had failed to adapt their strategies to the local market. Therefore, Disney’s weaknesses can also be also grouped in three categories: 1) declining segments, 2) difficulty adapting to other cultures, and 3) weak managerial skills in terms of international operations. Diversified Distribution Channels Disney has a strong diversified distribution channel. The company operates by four strategic business units (SBU): 1) Media Networks and Broadcasting, 2) Parks and Resorts, 3) Studio Entertainment, and 4) Disney Consumer Products (Banton, 2007, p.31). The Media Network segment comprises of all broadcast television network, television production and distribution operations, television stations, cable networks, broadcast radio, publishing and digital operations (“Fiscal Year...
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...@1.0 Executive Summary Disney characters including the Princess series, Pooh, Mickey Mouse and Minnie Mouse characters are designed collaborated with Chanel handbags. These collections are valuable luxury items and will launch in Japan with only 200 limited editions designed by Disney designers and produced by Chanel handmade systems. These items will be sold only at the Chanel Tower which is the largest Chanel boutique in the world located on Ginza Street in Tokyo. Japan has been a huge market for launching a new luxury product due to their economic situation and Japanese personality. Moreover, Japanese Kawaii culture reflects a huge potential for character industry. Actualizers group from VALS (values and lifestyles) model will be selected as the target market for these limited edition products according to their characteristics. For these new products, indirect marketing strategy: PPL (Product Placement) which is to release the products on movie screens will be implemented. Through these collaboration luxury handbags, Disney can improve their character images whilst capitalizing on the Chanel luxury brand image, thus resulting in a win-win situation for both parties. Our mission statement is to provide an extraordinary experience to the Chanel customers with exceptional taste. The values and principles which our business stands by are strong partnership with vendors, bringing added value distribution, trustful cooperation with customers, providing individual approach, professional...
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