...Every little girl wants to feel beautiful. She dresses up in sparkly costumes and stumbles around in her mother’s high heels because this is what has been ingrained in her mind as beautiful from her favorite Disney movies. From infancy to adulthood, we cherish the princess movies that we feel connected to. We all wanted to be part of Ariel’s world or be rescued from Maleficent’s evil grasp. However, we never question the value of these Disney Princesses influence on young girls. Are these princesses setting a good example for the aspirations of today’s children? The grasp of Disney Princesses reaches incredible lengths. They’re international symbols that are recognizable all over the world, but perhaps they are not the best role models to idolize. Disney Princesses do not represent positive icons for young girls because they glamorize unrealistic concepts of beauty and promote naïve life choices. Disney released its first Disney princess film, Snow White and the Seven Dwarves, in 1937. Since its release, Disney has created twenty-three other animated Disney films that could be considered princesses. These princesses bring in billions of dollars of revenue through Disneyworld merchandise, attractions, characters, and movies (Disney...
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...rabbit that everyone immediately loved. For a while Walt was very happy with Oswald the Lucky Rabbit. Finally, when Walt’s contract was up with Universal, he was sure he was going to get more money. Instead Walt got offered less by Charles Mintz, one of Universal’s men. He also told Disney that if he did not accept the offer that he would take all his animators. To Walt’s shock 11/14 of his animators already secretly signed a contract with Mintz, Ub was 1 of the 3 that did not sign. Universal was ready to make Oswald without Walt, infact they technically owned all the rights to Oswald anyways. Mintz offered to pay all Walt’s expenses and he only had to sign another partner contract with Universal. Therefore with signing the contract he would agree to forming Universal Disney Studio but, Walt strongly appealed. Sadly, Universal backed up Mintz when they received Disney’s appeal. Walt made a special visit to Mintz office after he received the news and threw his badge along with Oswald on Mintz desk and yelled, “He’s all yours!” Mintz questioned Walt’s tactics as he said “ How will you get by without Oswald?” But Walt was confident in himself as he said “Plenty more where that came from.” And boy was Disney right because it was only beginning, with what started with a mouse. Back when Walt lived in Kansas City before he went bankrupt, was up working late one night. Suddenly, a lonely mouse appeared on his desk. Since Walt loved animals, and was infact quite lonely himself, he decided...
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...was a man named Walt Disney: a loving son, husband, brother, and most of all “Dad” to his two sweet baby girls. Above everything in his life, family always came first. With a strong family bond and home life full of harmony and love, Walt Disney challenged himself to dream, explore, and create many things throughout his career. In an article written by Scott Whitelaw, Scott states, “I have a deep admiration for Walt Disney and loved his approach and method of accomplishing his goals and dreams. He dared to dream big but learned to be daring a little bit at a time. He started with small goals. First, he built a studio in Kansas City, Missouri, then a bigger one in Hollywood, then a massive studio in Burbank, California, then a theme park in Anaheim and then an entire city in Florida. Walt learned to set his goals one step at a time using his imagination focused toward the future and having fun along the way.” (Whitelaw, 2014) So, in the following paragraphs, Walt Disney can be portrayed to achieving many of his goals in life....
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...A memorable day for me happened in April last year when traveling to Los Angeles. I went to Disney World. I woke up very early in the morning and dressed at 10:00 A.M. We left the house and my uncle drove an hour to get to Disneyland. Arriving at the park, I wanted to go to Disney Adventure, but was my little cousin was only 1 year, so we went to Disneyland Park. After making many rows, we finally entered the castle like in the movies and the fun was that there was only one wall where the shops. We kept walking and I was very excited about everything and watched the games and the characters walking around the park. I remember a game called "It's a Small World". I loved it because it is a small boat on a waterway where you come...
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...Walt Disney has been a popular series of films among families. Ever since the release of Snow White in 1937, Disney princesses have captured the hearts of children everywhere and have been role models for them. Throughout the films, each princess has had their own story and their own obstacles to overcome, though some of these obstacles weren’t overcome by themselves. In earlier movies, it was necessary for their prince charming to rescue them. From damsel in distress to independence, the women of Disney have changed as a result of United States History. When Disney came out with its first full length movie, Snow White, it didn’t intend on having princesses as being a commercial entity. This wasn’t truly an idea until...
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...very special innovator who pioneered one of the world’s most unique and amazing dreams. I would absolutely love to meet Walter Disney, a creative, optimistic, and imaginative dreamer, because of his astonishing talent and successful life, his optimism and love for animation and creativity, and finally all the hard work and dreams put into his very own glorious Disneyland. This essay will better explain the reasons why I long to meet this talented man and may even have you yearning to meet him too. I think it would be amazing to meet Walt Disney, because of his terribly successful life and miraculous talent. This skilled man has won the Presidential Medal of Freedom, the Academy Honorary Award, Congressional Gold Medal, and the Grammy Trustees Award. This may seem like quite a few awards for one man to achieve in one lifetime, but believe me this isn't even half of Disney’s prizes. Disney had lots of talent and was most definitely not one to hide it. When he was only a small boy he was already selling his attention-stealing drawings to his neighbors who were baffled at the thought of a young boy being the artist of such imaginative pictures. Another thing Walter...
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...Earlier this past week, two different people were arrested on the same day for trying to sneak a concealed gun into a Walt Disney World theme park in Orlando, Florida. The events transpired Monday October 24, at the parks EPCOT and Animal Kingdom. The first incident at EPCOT, involved a 61-year-old man named Michael Langston of Louisiana, who was randomly selected to pass through a metal detector. Once selected, Langston informed a Disney security officer that he had a loaded concealed weapon on his person. The second incident occurred a little later that same day at Animal Kingdom, where 23-year-old woman, Baleigh Turner had a loaded handgun in her backpack that Disney security found at their bag check station just outside of the entrance...
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...Finally! It is that time of the year again… family vacation! You pack your bags and get on a plane all the way down to sunny Florida. Once you arrive in the MCO (Orlando Airport) you realize that you are going to Disney World! You start celebrating, along with some thinking; why am I so excited to go to Disney World, Orlando? Before graphic designers and architects even started thinking of what the magical park would look like, they had to do the most important job first; decide where this giant theme park would be! Locational Interdependence theory. They had to decide the best location and understand that the success of Disney would depend on tourism in Orlando. These designers were using factors that were already given, such as weather,...
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...Walter Elias Disney was a man who wanted to bring happiness to adults and children through his creations and movies. Walt installed his creations in the hearts and minds of children all over America. Walt was born on December 5, 1901 in Chicago, Illinois (Lane). His father, Elias Disney, stressed hard work and perfection from his children at an early age. He and his family moved several times throughout his childhood. The family moved to a farm in Marceline, Missouri. There, he went to school and, more importantly, discovered his talent for drawing. One of his favorite activities was to sketch the farm animals (Slayman). He stayed in Marceline until 1911 when the family moved again to Kansas City. His father ran a paper route and hired his sons, Walter and Roy, as delivery boys. The paper route traumatized Walt, however. He...
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...Grimm Vs. Disney “Then she was forced to put on the red-hot shoes, and dance until she dropped down dead,” (Grimm). The original Grimm stories are often forgotten as Disney takes its glory. Grimm stories show more of the truth in real life as Disney fills the story with false hopes and often misleads people to believe in happy endings. Disney is far more popular for their musical themes and happy endings. This, however, gives false belief and rips off the original stories by the Grimm Brothers which are more relatable standards from that point in time. Disney and Grimm's stories go back and forth, although Grimm gives more real life expectations, Grimm stories are better by the differences with Disney, and Disney ruined the Grimm stories. One...
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...discussion, a member requested the Research and Library Services Division to provide information on the financial arrangements relating to Tokyo Disneyland, Disneyland Paris and Hong Kong Disneyland. As such, the purpose of this fact sheet is to provide the Panel with information on these three theme parks in terms of their ownership and the financial arrangements for the construction project. 1.2 This fact sheet originally intended to study the operational statistics of the three theme parks. According to the Tourism Commission of Hong Kong1, both the Government and the Walt Disney Company (Walt Disney) are bound by the confidentiality provision under the current agreement not to disclose any commercially sensitive information of Hong Kong Disneyland, including the gain or loss from the operation of the theme park. Against this, this fact sheet only lists the key operational statistics of Tokyo Disneyland and Disneyland Paris for comparison. 1 See Tourism Commission (2009). page 1 Research and Library Services Division Legislative Council Secretariat FS30/08-09 2. Tokyo Disneyland Overview 2.1 Tokyo Disneyland opened on 15 April 1983 at a cost of US$1.4 billion (HK$10.9 billion)2. It is located on a reclaimed site about 10 km from downtown Tokyo. Tokyo Disneyland is privately owned by Oriental Land, a land-reclamation company in partnership with Mitsui Real Estate and the Keisei Railway Company. 2.2 Talks between Walt Disney and Oriental Land started in the...
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...I have chosen the merging of Disney and Pixar to be the topic and focus for my research paper for this course. The reason I chose Disney and Pixar is due to the significant amount of positive commentary I found around this merger while researching a topic for my paper. Upon my research, I consistently landed on articles and research around the success of Disney-Pixar and it being one of the most successful mergers of all time. This sparked my interest and curiosity around what did they do specifically that made them so successful in comparison to others. I imagined that they had to endure a great deal of change with such a large merger and was anxious to research more around the success and learnings they have had. Additionally, Disney has been a company that I have admired for a long time. To provide further context, I have respected their strong performance history and the fascinating culture of the organization. My initial research leads me to believe that Disney allowed Pixar to remain their identity during the acquisition which in turn allowed for the two companies to successful integrate and capitalize off of their synergies. Disney Pixar appears to be a positive example how such a transformational change as a merger can yield growth and increased market power. My goal was to ensure that I find a topic that would maintain my interest through the course of this session as advised and I am confident that this will. http://www.nytimes.com/2008/06/01/business/media/01pixar...
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...Marketing Research Marketing Research is imperative to Disney Pixar’s success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Secondary data involves re-checking internal and external secretarial and marketing procedures, such as sales invoices, warranty cards, and published material. Therefore, an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating...
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...Case Analysis: Euro Disney There are many environmental issues that affect businesses when entering a foreign market, the main environmental factors that will be discussed is as follows: technological, economic, social, political, and demographic. Each factor will impact the business different and cause various degrees of impacts on the company and its decision to enter a foreign market. Euro Disney, a foreign division of Walt Disney Company; is located France and opened in 1992 to service the people of France. Researchers had discovered that like the many people in the United States, foreigners also were attracted to the whole them park idea. When Disney decided to launch Euro Disney, many issues were bough up and many environmental issues were faced; in this paper these issues will be briefly discussed. First off the cultural differences that existed between the US and France had to be discussed and worked out, for example the weather in France was an issue when determining rather the park would be a success or not along with the staff who would ultimately become family to the Disney Corporation. Fist off the economic factors, which are usually income, expenses, and resources; that Disney faced when deciding to build Euro Disney were easily noticed and overcame. Issues such as attraction and income it generated played a huge part in the economic factors, in the beginning Euro Disney estimated that during the first year it would attract 11 million visitors achieving...
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...joumal of Marketing Management 1999, 15,43-51 Kevin Lane Keller Brand Mantrais: Rationale, Criteria and Examples hi this paper, we consider how marketing managers can benefit from the concept of a "brand mantra." We examine how brand montras relate to brand positioning and a related concept, "core brand associations." Our focus is on how brand mantras can be used to improve intemal brand management We consider design and implementation issues in temi of characteristics of good A/nos Tuck School of brand mantras as well as process issues in developing Business brand mantras. It is noted that brand mantras, as with Dartmouth College Nike's "authentic athletic perfonnance" and Disney's "fun family entertainment" often consist of three words that combine brand functions with descriptive and emotional modifiers. Procedurally, brand mantras are developed at the same time as brand positioning. At tlwt time, brand mantras would then be judged on their ability to effectively communicate, simplify, and inspire, as reflected by employee research. Organizational Brand Management Through Brand Mantras Introduction An increasing number of firms have embraced branding as a business priority and marketing imperative. Despite that fact many firms are unsure as to exactly what they should do to effectively manage their brands and maximize their equity. Much of the branding literature has taken an extenial perspective to focus on strategies and tactics that firms should take to build...
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