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Disney World Valuation

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Financial report issues and analysis
09/18/2013

Valuation of the Walt Disney Company
The Walt Disney Company is an American media and entertainment Company and also the largest media conglomerate in the world. Disney was established by Walt and Roy Disney in 1923 as the Disney Brothers Carton Studio in the early stage and become a leader in the American animation industry before they diversified their business into live-action file production, television and travel. In 1986, Disney expanded their business into theater, radio, music, publishing and online media. Nowadays, Disney owns and operates in media networks, parks and resorts, studio entertainment, consumer products and interactive media in the worldwide. They created many well-known Disney cartoon characters on their movies, such as Mickey Mouse and Donald Duck.
Disney Empire was not built in one day, the Disney was very successful at turning fantasies into reality. They created the dreamer, the realist and the critic in their movies, they made the movie humorous and light-hearted. They’re targeting in children, teenagers and family-oriented parents, meanwhile, their audience are customers and movies are the best advertising for their cartoon character’s product. Disney expended their business into worldwide, they opened Disney Stores around the world, as well as amusement parks and resorts. In order to have Disney products available worldwide, Disney also authorized Licensees to resell their products, therefore, the Disney has ability to build tremendous brand recognition in the market and this is the reason Disney’s balance sheet boasts exorbitant amounts of intangible assets and goodwill. They continues to innovating and creating the best product to consumer. Their portfolio is so diversified also offers the company substantial

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