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Disneyland Success

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Submitted By joann5439
Words 1120
Pages 5
Title: Industry Profile – Tour & Travel Operation Disney
HMGT 1101- 7404
Name: Joann Liew
Instructor: Prof. Susan Phillip
Date: November 20nd, 2011

Disney is regarded as one of the excellent corporation. According to Jeff Kober, the author of “We Create Happiness”, “Disney creates happiness by providing the finest in entertainment for people of all ages, everywhere." Its mission is just that simple. Disney is an outstanding example of a company that has maintained its competitive advantage by routinely making wise decisions about what resources and capabilities to acquire, invest in, and develop. Further, Disney has exhibited an uncanny ability to successfully make decisions about what to do with its resources and capabilities given its competitive environment.

Everything was starting in 1923, the company by Walt and Roy Disney who began their partnership when they signed a contract to produce the Alice Comedies, a series of few minute animated films combining live-action and animation. What began as the Disney Brothers Studio evolved into The Walt Disney Company, throughout the decades, the company has expanded worldwide from shorts to feature-length animated and live-action films and television production; character merchandise licensing; consumer products retailing; book, magazine and music publishing; Internet activities; television and radio broadcasting; cable television programming; and the operation of theme parks, resorts, and cruise line. (Bill Capodagli and Lynn Jackson 2001)

From the creation of Oswald the Lucky Rabbit in 1927 and the debut of Mickey Mouse in 1928 to the premiere of Tarzan in 1999, animation has remained the defining signature of the company. Along the way, Disney is struggling to maintain growth. It has added successful TV shows like Who Wants to Be a Millionaire, opened theme parks in California,

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