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Display Technology

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Submitted By AppleT
Words 654
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DISPLAY TECHNOLOGY

5750504

Natchuda A..

5750519

Sasipat T.

Augmented Reality Vs. Virtual Reality

 System augments the real world scene
 User maintains a sense of presence in real world
 Needs a mechanism to combine virtual and real worlds  Totally immersive environment
 Senses are under control of system  Need a mechanism to feed virtual world to user

Application Areas

Today’s virtual and augmented reality systems are typically implemented in one of three ways:

 Head-Mounted Displays
 World-fixed Displays
 Hand-Held Displays

AR

VR

HOW DO AR&VR WORK?
หลักการทางานของ AR

หลักการทางานของ VR

• Marker ซึ่ งเป็ นเครื่ องหมายหรื อสัญลักษณ์หรื อรู ปภาพที่ กาหนดไว้

(

เป็ นตัวเปรี ยบเที ยบกับสิ่ งที่เก็บไว้ในฐานข้อมูล Marker Database

)

• กล้ องวิดีโอ กล้ องเว็บแคม กล้ องโทรศั พท์ มือถือ หรื อตัวจั บ Sensor
อื่นๆเพื่อทาการกาวิเคราะห์ภาพและวิเคราะห์จากmarker ประเภทอื่นๆ
ที่กาหนดไว้ โดยระบบจะทาการคานวณค่าตาแหน่ งเชิ ง3 มิติ(Pose
Estimation)ของ Markerเทียบกับกล้อง
• ส่ วนแสดงผล อาจเป็ นจอภาพคอมพิวเตอร์ หรื อจอภาพโทรศัพท์มื อถือ
หรื ออื่นๆ
• ซอฟต์ แวร์ หรื อส่ วนประมวลผลเพื่อสร้างภาพหรื อวัตถุแบบสามมิติ
กระบวนการสร้างภาพสองมิติจากโมเดล 3 มิติ(3D Rendering) เป็ นการ
เพิ่มข้อมูลเข้าไปในภาพโดยใช้ ค่าตาแหน่ งเชิ ง 3 มิติที่คานวณได้จนได้
ภาพหรื อข้อมูลซ้อนทับไปบนภาพจริ ง

• ใช้ Gyroscope แกน X Y Z เพื่อให้รู้ตาแหน่ ง
ของผูใช้ เอาภาพที่ ได้มาแบ่งออกเป็ น 2 จอที่

เหมื อนกัน แล้วใช้สองภาพนั้นมาใช้ในการโอบ
ล้อม ผูใช้ผ่านอุปกรณ์ที่ป้อนต่อประสานสัมผัส

จึ งเป็ น "ความจริ งเสมือน (virtual reality - VR)"
• มี ฮาร์ ดแวร์ ที่ป้อนตรงต่อประสาทสัมผัสด้านการ
เห็น เป็ นที่สวมศีรษะที่มีจอป้ อนภาพ (HeadMounted Display - HMD) ให้ตาทั้งสองได้เห็ น
ภาพเป็ นสามมิติจากจอขนาดเล็กที่ให้ภาพ

TIMELINE
Goggles

AR & VR IMPACT ON BUSINESS
AR&VR ARE IMPROVING BUSINESS PROCESSES AND PROCEDURES,
AND HELPING BIG INDUSTRIES SAVE TIME AND MONEY.

Healthcare

 Telemedicine remote doctors

 Surgeons can use VR technology for training or to practice difficult procedures before trying them on live patents. Medical HITLab
“A related magnet friendly VR goggles have allowed us to study the neural correlates of VR pain reduction.” https://www.hitl.washington.edu/projects/vrpain/

AR & VR IMPACT ON BUSINESS

Modeling
Using modelling tools to design a product, allows companies to predict how a new concept might perform before actually producing it in real life.

Tourism
South Africa Tourism, who created the world’s first virtual tourism experience, are investing in creating fully immersive experiences using a series of cameras in 3D printed mounts to create a full 360degree effect.

McCarthy Building Companies use an Oculus
VR headset and an Xbox remote control http://fortune.com/2015/08/25/mccarthy-construction-vr / http://www.southafrica.net/za/en/landing/visitor-home AR & VR IMPACT ON BUSINESS
ADULT CONTENT

Virtual Reality Porn is really happening! On

August, 2014, the adult movie streaming service provider SugarDVD owned by Oddesse, announced that they are working with Oculus to make their adult movies highly interactive and in 3D.

By 2025, such adult content is forecast to be a $1 billion business, the third-biggest virtual-reality sector, after videogames ($1.4 billion) and NFL-related content
($1.23 billion). according to estimates from Piper Jaffray. It’s the next “mega tech theme” in the U.S

Note: Each video will cost £5.00, and they accept
Bitcoins for payment https://virtualrealityreporter.com/virtual-reality-porn-guide/ Virtual Showroom

“virtually try on”

“Not only does the experience reflect all the beauty of a Forevermark diamond; it is also a remarkable digital achievement to have jewelry moving with the wearer in real time.” says Stephen
Lussier, Forevermark CEO

 Interactive Media
 Reality Browser Layer
 Arvertising: Create Brand
Engagement

Challenges and Risks
 Physical Risk

 Privacy Risks

Any discrepancy between what the user sees and feels could lead to motion sickness.

A virtual environment can dramatically expand the scope of potential privacy violations because every single behavior in a virtual environment can be tracked, and every element of a virtual environment can be manipulated.

 Security Risks
If users are able to modify the appearance of their avatars, they could potentially impersonate other users.  Unauthorized Augmented Advertising

Advertisers and tech companies are
 Technical drooling over the possibilities of monetizing
 Price imperfection objects & spaces in the physical world by
Many experts think that the limiting augmenting digital ads onto them in realfactor for virtual reality is going to be time. the price.
Value for customers
Consumer appetite for VR is hard to predict and need to be stimulated.

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